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Content Syndication: More Than a Traffic Boost

Content Marketing Institute

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. There are variations of this arrangement.

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How to Stop Acting Like a Marketer and Start Acting Like a Publisher

Content Marketing Institute

If Intel’s digital magazine iQ could speak, that’s what it would say. Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Without building a loyal audience, iQ’s editorial team couldn’t hope to achieve what they’ve set out to do. Click To Tweet.

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A Step-by-Step Guide to Audience Development

Content Marketing Institute

This is a particularly valuable group to Intel because they care deeply about the topics iQ shares and can help steer the program’s editorial strategy. Consider how the team treated a series devoted to virtual reality. When taking on a new topic, such as the future of virtual reality , the editorial team designed a serial approach.

Audience 111
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How to Develop and Grow a Successful Podcast

Content Marketing Institute

They probably started with a blog or a video series, or maybe a network or print magazine , or the podcaster was a published author with a following. From there, I notify the editorial team, so it can prepare the show notes for publishing on the CMI blog. Most successful podcasts started with an audience already in place.

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Write About Your Furry Friends: 18 Pet Publications That Want Your Stories

The Write Life

Study the magazine or website to get a feel for the tone and content. All Creatures This national magazine features heartwarming stories about the animals who share our lives. Study the magazine for examples.) “Submission: Mysterious Horse Sighting Confirmed Mom Was Watching Over Us”). Payment: Varies.

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The 1-2-3-4 Strategy to Drive Leads From Instagram

Content Marketing Institute

Note: I don’t have any business relationship with Foundr Magazine, I just admire its Instagram success.). Another crucial element of Foundr Magazine’s strategy is to use a landing page optimized for Instagram traffic. foundr magazine built 1 million+ #Instagram following with motivational quotes. Zorzini shares how.

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Ready to Go Live? All You Need to Know Now

Content Marketing Institute

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Sign up to receive your free subscription to our bimonthly, print magazine. HANDPICKED RELATED CONTENT: How to Create Sticky Content With 3 Livestreaming Apps. No one post can provide all relevant tools in the space.