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The New Marketing: How to Manage a Media Arm Within Your Company

Content Marketing Institute

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. The next creates detailed designs. Click To Tweet.

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How to Get Ranked and Read With the Topic Cluster Content Model

Content Marketing Institute

Here’s how JSS Manufacturing adds those links in its cluster content : By the end, you should end up with a structure that looks something like this: Image source. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. That is the point of this model, after all.).

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The Entrepreneur’s Guide of Outsourcing Work Without Losing Quality

Neil Patel

You could even outsource by shipping a business process like manufacturing overseas. While Apple outsources most of its manufacturing, the design is still done in-house. Google Drive allows you to create shared folders that everyone in your editorial team (writers, editors, publishers, etc.) can all review.

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How Lead Generation Tactics Can Boost Your Link Building Results

Moz

Editorial links from popular blogs : Track down authors and editors of those sites and start interacting with them on social media. Many publications list their whole editorial team with all the emails included on their “About” page. Consider inviting them to contribute a quote to your article as well. Conclusion.