This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
But over the course of my (almost) decade of full-time freelance writing, I’ve written for a handful of places that maintain extremely high editorial expectations. Maybe you’ll find a thing or two you can add to your own editorial process. The guidelines High editorial expectations are laid out before a single word is written.
The best way to ensure your site is editorially cohesive is with an editorial style guide. This article will walk you through the basics of an editorial style guide. What is an Editorial Style Guide? An editorial style guide is a set of guidelines for the writers and editors on your team. Voice and Tone.
With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.
There are just as many of us whose job it is to fulfill the promise of those strategic ideals by implementing and executing on an editorial plan – i.e., the policy, process, team resource, and task-related decisions that will best position your content marketing program for long-term success. What’s in an editorial plan?
We typically post an announcement about every press release we send out on our Instagram, company LinkedIn, and each of our personal LinkedIn profiles. For example, my sister has a friend who works at a major publication in NYC, so she shared the release with her and ended up getting invited to host a happy hour for the editorialteam.
The MainStreet editorialteam was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. See key content distribution terms near end of this post.).
This level is reserved for “senior-level experts and leaders” They're handpicked by the LinkedIn Editorialteam, who vet new creators regularly, the platform says. It’s also worth playing around with different post formats to find your sweet spot.
However, the in-house editorialteam was still small and mighty. As talented as the lean team was, it was not easy for them to manually edit every instance of marketing copy, every corporate communication, and every customer-facing message. The only way our editorialteam can keep pace is tools like Grammarly.”
Each month we try to have a good editorial balance and have new content published for each buyer persona. We trained our editorialteam to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. Click To Tweet. Click To Tweet. Researching.
I handled the post-production. From there, I notify the editorialteam, so it can prepare the show notes for publishing on the CMI blog. The other half waits until Saturday when the show posts on the CMI site. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam.
This post reviews Victor’s story of what Arrow Electronics has learned from its bold foray into the media business. While you want to re-architect your media teams at a high level so they fit together, there’s a counterpoint. As Victor says, “If an editorialteam is really good , don’t mess with them.”.
Mintent: Build your editorial calendar (free version). An editorial calendar is essential for content marketing. Mintent is content marketing software to help you keep track of campaigns and content assets and it offers a robust editorial calendar. Get Slack notifications for new comments on your WordPress blog posts.
How often do you read the weekend posts on Content Marketing Institute the day they’re published? Before I joined the CMI editorialteam in September, the same was true for me. Instead of posting to the blog every day of the week, we’re moving to a Monday through Friday schedule. Gut check by team.
Rather than chasing volume in the short term by whatever means available, the team committed to earning readership in a long-term relationship – a simple enough maxim but one that eludes many content marketers. “We First-time readers may find iQ through a native ad , a social media ad, or a shared social post. Primary stories.
To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. A well-crafted, results-focused editorial calendar ensures your content efforts aren’t just a shot in the dark. The Anatomy of a Results-Focused Editorial Calendar 1.
I discovered iQ while writing this post. Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Without building a loyal audience, iQ’s editorialteam couldn’t hope to achieve what they’ve set out to do. Over time, the team made choices that advanced its practices.
We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. During this time, we had nothing to show the public so it was a matter of waiting until we had posts about the experiment to push live. No one post can provide all relevant tools in the space.
When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.
Because a strong team works together and marketing is a collaborative effort. Not only does it allow you to plan your editorial calendar and schedule social media, it is also an easy way to keep your team on the same page. Use @coschedule to keep your #content team on the same page, says @SEOSmarty.
The tool also gives editorial suggestions, i.e., popular questions around your topic that will help you build a more in-depth copy. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. No one post can mention all relevant tools. Please share them in the comments.
HANDPICKED RELATED CONTENT: How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate). Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts.
When I’m in super-focused research mode, listening to a blog post also allows me to take furious notes underlining keywords and drawing pictures – like a more manic and messy version of one of those professional sketch-note drawers I see at conferences. No one post can provide all relevant tools in the space. Share in the comments.
But that doesn’t mean just posting any video on any page and expecting a return. Possible tools: This colorlib post details a solid collection of WordPress learning management system opportunities. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam.
Our agency team came up with the idea of creating what we call a Goodness Circle. It’s a year-round program with a dozen bloggers; we contract them to write a certain number of posts about our brand each year. It’s not about who has the most friends, but those whose friends are most likely to react when they post something on Facebook.
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. The post Ready to Go Live? Share how you’re using it in the comments. HANDPICKED RELATED CONTENT: How to Create Sticky Content With 3 Livestreaming Apps.
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. The post How to Do a Content Audit in a Few Hours appeared first on Content Marketing Institute.
Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorialteam. No one post can provide all relevant tools in the space. The post Community Management: A Social Media Expert Spills Her Secrets appeared first on Content Marketing Institute.
Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company.
Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. Before you go live on Facebook, you’re asked to choose where your video clip will be posted when you’ve finished.
Editor’s note: You may have missed the original version of this post a couple years ago. By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. Back when I was targeting mainstream publishers for guest posting, it was literally my first stop in the research process.
17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Make friends with your sales team to learn about your audience (including names and phone numbers). The post 6 Content Marketing Ideas to Steal From the Awards Finalists of 2017 appeared first on Content Marketing Institute. Stolen from: Kira Mondrus, SecureWorks.
Some believe it is a roundup post featuring industry experts and their insights. In this post, I help you make sense of two influencer marketing tactics – the roundup blog post and the influencer-authored blog post. If you’re working on an influencer roundup post, seek input for a single topic or a few topics.
Branded hashtags make your post easier to find for people who already know your company and are looking to find out more about it. Branded hashtags make your @Instagram post easier to find for people who already know your company. TIP: Instagram limits users to 30 hashtags per post. Click To Tweet. The approach is simple.
Does posting opportunities to job boards consume most of your hiring time? Because the students have great research skills, they helped create some of our best guides and comparison posts. HANDPICKED RELATED CONTENT: 13 Experts Share Their Best Tips on How to Build a Well-Run Content Team. Why it takes so long to hire.
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. The post 3 Graphic Design Tips for Non-Designers appeared first on Content Marketing Institute. Register today for Content Marketing World Sept.
Then I came across a blog post describing how an online publication drove leads and built a multimillion-dollar business from Instagram. It doesn’t let you add clickable links in post descriptions or comments the way other social networks do. And quote posts are easy to put together. Zorzini shares how. Click To Tweet.
No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. No one post can provide all relevant tools in the space. Chances are, many of them can.
Creating multiple variants of each tweet or social post lets you test the engagement level of each variation and develop your sharing strategies over time. hours, a Facebook post usually hits 75% of its maximum impressions, while Twitter engagements reach their half-life in only 24 minutes. Update and expand existing posts.
If you’re posting a sequence of Stories, you likely connect them with the same aesthetic. To make a post stand out in your @Instagram Stories series, use a solid color background, says @OlgaRabo. Another cool Instagram tip for Stories is creating unique backgrounds for your fonts based on the color palette of the photo you’re posting.
Under the Publish tab on the main menu, you can schedule and publish posts to your Facebook, Instagram, and Twitter accounts. Under the Reply tab under Team Inbox, you can access and monitor your brand’s social mentions. Click Discover on the main navigation pane to explore popular posts based on keywords, events, or hashtags.
Beyond simply making interactions more efficient, this tool also has: Advanced analytics to show which posts receive the most engagement. Plus, having the number of a post’s social shares in the sidebar gives you social proof your content is worth sharing, reading, or linking to. No one post can provide all relevant tools in the space.
Here’s how we did it for one project: Published post monthly rounding up the brand’s mentions in blog articles and videos. My favorite way to collect and publicize testimonials is through social media because it is: Believable and verifiable (anyone can see right away who posted them). Tweets into testimonials. Share in the comments.
Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. Here are some things the content team at Capital Group does: Conduct polls on Capital Ideas site. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Stay plugged in to audience needs.
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space. The post 3 New Content Distribution Tech Trends to Embrace Now [Tools] appeared first on Content Marketing Institute. Please share your thoughts.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content