This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
For example, my sister has a friend who works at a major publication in NYC, so she shared the release with her and ended up getting invited to host a happy hour for the editorialteam. Over time, we expect this approach to help us get even more traction when we make company announcements.
With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.
There are just as many of us whose job it is to fulfill the promise of those strategic ideals by implementing and executing on an editorial plan – i.e., the policy, process, team resource, and task-related decisions that will best position your content marketing program for long-term success. What’s in an editorial plan?
Each month we try to have a good editorial balance and have new content published for each buyer persona. We trained our editorialteam to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. Click To Tweet. Listening. Click To Tweet.
I worked on projects for ABC News, HBO, The New York Times and Frontline – always as a freelancer. The MainStreet editorialteam was a fun, scrappy group, which was good because we were functioning as a startup within the company. I learned content distribution, syndication, and SEO very much by accident.
However, the in-house editorialteam was still small and mighty. As talented as the lean team was, it was not easy for them to manually edit every instance of marketing copy, every corporate communication, and every customer-facing message. The only way our editorialteam can keep pace is tools like Grammarly.”
Before I joined the CMI editorialteam in September, the same was true for me. If you read A Content Marketing Love Letter , you know that CMI founder and PNR co-host Joe Pulizzi is setting off for some well-earned family time in early 2018 and “non-marketing writing projects (and other shenanigans)” thereafter.
This is a particularly valuable group to Intel because they care deeply about the topics iQ shares and can help steer the program’s editorial strategy. When taking on a new topic, such as the future of virtual reality , the editorialteam designed a serial approach. Some serial projects included as many as 10 primary stories.
Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest. Your editorial should tell 1 story instead of many disconnected pieces, says @MicheleLinn. This is a challenge Brody Dorland and team faced when embarking on their research project in 2017.
It only made sense that we called the project Social Media Lab. Since Slack is more of a “push” tool than Asana, I’ve integrated the two, meaning whenever a status is changed on a key Asana project, a message goes out to the team on a linked Slack channel. 7 Best Practices (and Tools) for Managing Your Remote Content Team.
To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. A well-crafted, results-focused editorial calendar ensures your content efforts aren’t just a shot in the dark. The Anatomy of a Results-Focused Editorial Calendar 1.
Writing platform Airstory lets you keep drafts, notes, and related content together as you work on a repurposing project. The flexible tool lets you set up projects with deadlines, establish word-count goals, and upload templates. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam.
Now that you have an automated process for hiring quality content creators on your team, your search for short-term or per-project content team members can be shortened too. It’s a problem many content marketing teams have – finding freelance or contract writers who can write well and whose fees fit within the available budget.
Asana to manage tasks and projects. It’s a task manager tool that’s part project management software, part team communication tool, part to-do list. I also use Asana to track client projects and to keep my team working like a well-oiled machine. Starting at $99 a month. HANDPICKED RELATED CONTENT: Oops!
17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Make friends with your sales team to learn about your audience (including names and phone numbers). Improve your process with a project management expert, not necessarily a #content expert, says @KimMoutsos. Stolen from: Kira Mondrus, SecureWorks. Click To Tweet.
Project management. We all know how tricky it can be to manage content projects. Coordinating tasks and deadlines among all the people involved (and who may not work in the same building or even time zone) requires a lot of organization, communication, and a project management tool. Team collaboration. Click to enlarge.
The steps listed in the checklist mirror the ones taken in the NewPro Container project, a shining example of what success looks like in a campaign. Here, the steps for the different influencer projects differ slightly. HANDPICKED RELATED CONTENT: 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Create the content.
Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. Projects let you not only collaborate internally, they also enable you to identify the top influencers in very specific niches to reach out for external collaboration.
Google’s Speakable is one of the first (still experimental) projects enabling content marketers to deliver their content to their potential customers through voice without them ? The project was announced this summer and it aims to have Google Assistant and Google Home devices speak the news when users ask for it. Click To Tweet.
When picking colors for your next project, keep in mind that strategically used high contrast color schemes create visual impact and highlight the most important information. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam.
Even though the amazing CMI editorialteam wanted me to write about marketing, I wrote this instead (ha). After a few month-long work engagements, I landed a full-time job at an insurance company, working on internal communications projects. Shortly after starting my new job, I read the book Think and Grow Rich by Napoleon Hill.
Here’s how we did it for one project: Published post monthly rounding up the brand’s mentions in blog articles and videos. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Encourage more sites to mention your brand (in hopes you’ll include them in your content too).
Today, to kick off the new year, the CMI editorialteam asked me to share some more quotes. Like many marketers, I love coming up with ideas and starting projects, but I can burn out as the project slogs on. Each of those quotes continues to inspire me and impact the way I think about content marketing.
While it can be nice to think of outsourcing a project that you don’t want to do, this is often a mistake. Currently, outsourced IT work like project-based and statement of work (SOW) tasks are now equal to staff increases for IT work, according to TekSystems. Then, create a screencast of the project.
To provide structure to your writers, consider a project management tool like Trello , Asana , or, my favorite, a shared G Suite document with links. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. “I can’t say the same about rushing work through.
I usually have a variety of projects going on at a time, ranging from SEO marketing and home improvement to legal and lifestyle topics. Soon I was contacted by the staff at Constant Content on behalf of various Enterprise clients seeking freelance writers for customized projects.
If you’re doing a search for DIY shelving, the site behind the image is now more likely to be a site related to DIY projects. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space.
100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. . 50,000: Launch an audience research and partial website redesign project. Seek answers. CMWorld Click To Tweet.
The things you write down should be one-item actions – not projects or ideas containing several tasks. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. And then go and do it. Don’t feel like you have to go to every session.
Let’s look at the main inefficiencies of the old model one by one and consider how each impacts a video marketing project and the brand itself. You can only accurately answer this question if you know what the purpose of the video project is. Analyze your #video project; consider how you might position it to relate closely to audience.
At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorialteam in the fall of 1985. Hinton, Jacqueline Woodson, Mildred Taylor, Jon Scieszka, Roald Dahl and others.
The cold audiences were not particularly interested in committing to a new project management tool. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. And guess what? It didn’t work. No one post can provide all relevant tools in the space.
They are looking for articles on responsible breeding, training, health, nutrition, grooming, lifestyle, travel, DIY projects, recipes, and opinion pieces. According to their website, “If you’re as passionate about dogs as we are, we would love to feature your work on our site.” Payment: No monetary compensation.
In addition, 70% of top performers rate project management flow of their content-creation projects as ‘excellent’ or ‘very good’ versus only 36% of all respondents. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Here’s an excerpt from Vishal’s talk: .
Your lead goal is something to consider as you choose your partners and define the project because you want to cast a wide net but still attract the best leads you can. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. And, if you want to use video , can you pull it off?
With more people choosing to become a freelance writer in 2022 ( it’s projected that in five years, by 2027, 86.5 Through Project Catalog, the freelance writer creates a project that is then reviewed. Writers must pass an editorial review process to be a part of the Constant Content writing pool. What You Work On.
According to Sarah Hill, not only was the video highly watched and shared, the cost per impression was lower than some of the company’s other content campaigns – meaning the project used advertising dollars more efficiently (not to mention it saved on the cost of jet fuel).@ZenithAircraft’s
It also requires 3-5 years of experience in social media, brand, or project management. They also have SEO knowledge, comfort with technology, and experience launching successful campaigns. Internships and assistant positions get your feet wet while teaching skills and standard planning procedures.
Editorial links from popular blogs : Track down authors and editors of those sites and start interacting with them on social media. If you’re using an outreach tool (both Pitchbox and Link Hunter are good options, depending on your budget and complexity of your project), it will handle some of the lead nurturing for you.
Most clients will pay freelance writers by word count or individual project. Look for a page named “editorial guidelines”, “guest posting guidelines”, “write for us”, or something similar. Let’s start with my favorite one: 1. Smart Blogger Jobs Board. How much does a freelance writer make per hour?
Google states in its Google News guidelines that its main aim for the project is “to organise all the world’s news and make it accessible to its users, while providing the best possible experience for those seeking useful and timely news information.” So, how can you get featured on Google News? Quality of content.
Our editorialteam puts each candidate through a rigorous application process that includes a spelling and grammar test, writing samples and an arduous training period. From there, writers that prove their merit gain access to other projects with more demanding style guide requirements, such as the legal articles.
Our case was details in the infographic such as covers of best-selling books on shelves or a homepage of a world-famous writing project at comp screen.). If you aim to contact a news portal, not a personal blog, then look for an email of its Editor in Chief or editorialteam. 3) Performers, aka people who will create content.
The editorialteam loved it, but they were like, we know that sales won't touch this because it's not pure history, and that is what we're meant to do. The editorial process can be shorter because it's a refinement of an existing book. So the sales process can be a bit shorter because they know exactly what they're buying into.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content