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Press Releases Are My Secret to Marketing on a Small Budget: Here’s How I Do It With No PR Background

Buffer

For example, my sister has a friend who works at a major publication in NYC, so she shared the release with her and ended up getting invited to host a happy hour for the editorial team. Over time, we expect this approach to help us get even more traction when we make company announcements.

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3 Tools to Make Your Editorial Calendar More Effective

Content Marketing Institute

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.

Editorial 111
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Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan

Content Marketing Institute

There are just as many of us whose job it is to fulfill the promise of those strategic ideals by implementing and executing on an editorial plan – i.e., the policy, process, team resource, and task-related decisions that will best position your content marketing program for long-term success. What’s in an editorial plan?

Editorial 111
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5 Brands Share Their Content Marketing Process

Content Marketing Institute

Each month we try to have a good editorial balance and have new content published for each buyer persona. We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. Click To Tweet. Listening. Click To Tweet.

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Content Syndication: More Than a Traffic Boost

Content Marketing Institute

I worked on projects for ABC News, HBO, The New York Times and Frontline – always as a freelancer. The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. I learned content distribution, syndication, and SEO very much by accident.

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How Databricks Saves $1.4M Annually with Grammarly

Grammarly

However, the in-house editorial team was still small and mighty. As talented as the lean team was, it was not easy for them to manually edit every instance of marketing copy, every corporate communication, and every customer-facing message. The only way our editorial team can keep pace is tools like Grammarly.”

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Publishing Frequency: Why (and How) We’re Changing Things Up

Content Marketing Institute

Before I joined the CMI editorial team in September, the same was true for me. If you read A Content Marketing Love Letter , you know that CMI founder and PNR co-host Joe Pulizzi is setting off for some well-earned family time in early 2018 and “non-marketing writing projects (and other shenanigans)” thereafter.