Content Marketing Institute

NOVEMBER 28, 2017

From there, I notify the editorial team, so it can prepare the show notes for publishing on the CMI blog. Publish your #podcast show notes on your blog for extra promotion, says @JoePulizzi. About half our overall audience subscribes to CMI’s daily email, which promotes the show notes on Saturday.

Editorial Team 108

Editorial Team Editorial Content Marketing Construction 108

Content Marketing Institute

JANUARY 18, 2018

And it doesn’t directly promote Intel; the only place you see the tech giant’s name is in a logo so small you can’t read it, and in quotes from the company’s experts. Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. The editorial team created a series called She Owns It.

Publisher 111

Publisher Publishing Publishing Editorial Team 111

Content Marketing Institute

DECEMBER 1, 2017

Before I joined the CMI editorial team in September, the same was true for me. Attendees of Content Marketing World 2017 heard Jay Baer explain “how to get promoted by creating less content, not more.” (You can read about strategic changes made subsequently to the publishing schedule at Jay’s company, Convince and Convert.).

Publisher 104

Publisher Publishing Publishing Editorial 104

Content Marketing Institute

MARCH 5, 2018

Watch experienced livestreamers like Amy Landino or Owen Video to see how they balance education and entertainment with promotion.). Promote it. Don’t forget to promote your livestream. Promote your #livestream. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial Team 110

Editorial Team Entertainment Content Creator Editorial 110

Content Marketing Institute

MARCH 27, 2018

They give the steps to use earned and paid media promotion, too. Using earned and paid media to promote influencer content helps influencers feel more confident in the value of their work. Use social to promote the post. Draft social copy – Write a series of social posts to promote the influencer content over time.

Recruitment 109

Recruitment Marketing Brand Awareness Editorial Team 109

Content Marketing Institute

JUNE 27, 2018

Without curation, we inevitably pack our feeds with pitch after promotion after pitch. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. grew up as a lowly algorithm destined to change the way content is promoted, shared, and curated. Click To Tweet. Click to enlarge.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

FEBRUARY 21, 2018

HANDPICKED RELATED CONTENT: 4 Unconventional Ways to Promote Blog Content on Social Media. HANDPICKED RELATED CONTENT: A Quick-Start Guide to Paid Content Promotion. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Skillful Instagram Live. Conclusion.

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

JUNE 25, 2018

There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. Web mentions into monthly roundups.

Brand 106

Brand Content Editorial Team Social Media 106

Content Marketing Institute

JANUARY 2, 2018

If this week we are trying to promote sales for Content Marketing World, for example, I can go into Sigstr and add that promotion. Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorial team. Individual employees only have to install it once. Registration is open.

Social Media 111

Social Media Management Media Editorial Team 111

Content Marketing Institute

APRIL 12, 2018

Find internal supporters to help promote the content. Recognize that paid content promotion pays off. Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. Here are some things the content team at Capital Group does: Conduct polls on Capital Ideas site. Stay plugged in to audience needs.

Brand 109

Brand Content Editorial Team Editorial 109

Content Marketing Institute

MARCH 1, 2018

With Social Media Lab, we are so keen on getting the word out about our experiments that content creation and content promotion get separate tasks and story points. Our lead scientist is responsible for the content from each experiment and I’m responsible for the promotion of each of those experiments.

Brand 104

Brand IT Editorial Team Social Media 104

Content Marketing Institute

APRIL 27, 2018

Engage and promote. You need to add a mix of CTAs driving to your lead magnet opt-in, CTAs for engagement, and promotional CTAs. Promotional CTA: Now let’s take a look at a CTA Foundr uses for promotional posts. A post shared by Shining Hope for Communities (@shofco) on Jun 27, 2016 at 7:13am PDT.

Landing Page 111

Landing Page Editorial Team Social Media Editorial 111

Content Marketing Institute

JANUARY 15, 2019

Cross-promote on social channels. Instagram and Facebook make cross-promotion straightforward. Saving your live video gives you the chance to take more editorial control over the broadcast to make changes and improve the quality. Create a landing page to promote text, audio, visual resources.

Landing Page 105

Landing Page Editorial Team Editorial Brand Awareness 105

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company.

Brand 104

Brand Contractor Editorial Content 104

Content Marketing Institute

JUNE 18, 2018

The platform dictates structure, pricing, and promotion. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Usually free to join, these hosting sites retain a good portion of the course income (as much as 70% based on my experience).

Website 111

Website Editorial Team Landing Page Content Creator 111

Buffer

JULY 23, 2024

  Maximize each release Press releases are multifaceted marketing tools, as they can be used for promotion on other channels as well. For example, my sister has a friend who works at a major publication in NYC, so she shared the release with her and ended up getting invited to host a happy hour for the editorial team.

Editorial Team 79

Editorial Team IT Marketing Finance 79

Content Marketing Institute

SEPTEMBER 19, 2018

Promoting the article. Once the articles are localized, promotion starts. The same promotion rules apply – promote to relevant audiences on platforms where you’re able to devote time. Promote #content to relevant audiences on platforms where you’re able to devote time, says @Stevenvvessum.? Click To Tweet.

Editorial Team 105

Editorial Team Content Freelance Contractor 105

Content Marketing Institute

FEBRUARY 15, 2018

Perhaps your top-performing content should be promoted more or included as links in more related content. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Use code BLOG100 to save $100 and register today. . Cover image by Joseph Kalinowski/Content Marketing Institute.

Editorial Team 108

Editorial Team Content Editorial Content Marketing 108

Content Marketing Institute

APRIL 20, 2018

Reusing content assets that have yielded good results is a powerful way to expand your content library and to promote the same content across different media channels and in different content formats. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. What tools do you use?

Editorial Team 108

Editorial Team Content Social Media Content Creator 108

Content Marketing Institute

DECEMBER 7, 2018

Social media promotion: Zapier. Promoting your content via social media is another time-consuming task, especially if you manage several platforms at a time, from pinning to Pinterest, to tweeting via Twitter, to uploading to Facebook. HANDPICKED RELATED CONTENT : 19 Favorite Tools for Content Promotion in 2018. Cost: Free.

Content Marketing 102

Content Marketing Proofreader Marketing Content 102

Content Marketing Institute

NOVEMBER 6, 2017

Alternatively, if you have a large following, publish the infographic on your website and promote it via social media. 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Promote your webinar to the bitter end. Promote your videos periodically. SEO Click To Tweet. Data/research. Optimize your videos.

SEO 111

SEO Social Media Content Editorial 111

Content Marketing Institute

APRIL 11, 2018

I use G Suite ’s Google Sheets and Docs every day for everything from collaborating on a client’s blog content to creating spreadsheets to track email outreach promotion and more. One of my favorite uses of Google Docs is to create standard operating procedures for my team. G Suite to create spreadsheets, systems, forms, and more.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

OCTOBER 25, 2017

HANDPICKED RELATED CONTENT: 9 Brilliant Tactics to Promote Your Blog Content on Facebook. For example, if you promoted chocolate bars to people on a diet, your campaign ROI wouldn’t be as high. In a recent experiment, my client promoted two identical ad sets – only one targeted an audience 20 times wider. Know your customers.

Advertising 111

Advertising Landing Page Editorial Team Promotion 111

Content Marketing Institute

JANUARY 10, 2018

Your team has developed audience personas and knows which topics and keywords resonate with your audience. The content promotion plan is done and the KPIs are set. And then you hit a wall: You can’t find enough quality content creators to join the team. You begin assigning the content marketing work. Register today.

Content Creator 104

Content Creator Script Editorial Team Portfolio 104

Publishing Trends

AUGUST 1, 2023

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. Lauren Moye is promoted to marketing coordinator, children’s books, reporting to Borana Greku.

Agency 75

Agency Editorial Editorial Team Copy Editor 75

Content Marketing Institute

MAY 21, 2018

Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. This makes them excellent fact-checkers and concise writers, but they often dislike self-promotion and find the principles of marketing foreign. These writers make content marketing run.

Writer 110

Writer Content Freelance Editorial Team 110

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). After three years and a few promotions at the insurance company, I left for a new opportunity at Penton Media, the (then) largest independent B2B media company in North America. It was then I started to write down my goals.

Editorial Team 111

Editorial Team Insurance Communication Editorial 111

Content Marketing Institute

JANUARY 24, 2019

Facebook post promotion. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The platform offers free social media analytics tools such as: Persona mapping. Influencer search. Influencer hashtag search. Facebook benchmarking. Facebook performance quadrant. Instagram analytics.

Social Media 103

Social Media Media Editorial Team Collaboration 103

Content Marketing Institute

MAY 24, 2018

Often, their promotion makes you anxious. You write more blog posts and social content to promote the original content and hope for small, incremental progress. Work together to promote it like crazy. And again, you also have a handful of brands or influencers helping you promote it. Launch and promote.

Content 108

Content Editorial Team Promotion Social Media 108

Content Marketing Institute

OCTOBER 8, 2018

Video promotion tactics include email shots and promotion via social media activity. Many videos are simply uploaded with no purposeful promotion. Inadequate promotion. The old model sees videos uploaded with minimal to no coordinated promotional activity around it. Promote your #video like a movie distributor.

Marketing 111

Marketing Editorial Team Promotion Social Media 111

Content Marketing Institute

JULY 24, 2018

100,000: Split between new content tests and paid content promotion like targeted sponsored updates on LinkedIn. Hire someone to manage the team, allowing them more time to do what they do best. Look to promote into strategic roles and pay them well for work that moves the business forward. Create quarterly e-books.

Content Marketing 108

Content Marketing Marketing Content Content Creation 108

Content Marketing Institute

OCTOBER 30, 2018

Promotion of blog posts through social media. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Which of their pain points can be addressed by your organization through content? Email-generated content ideas. Those bullet points are cluster-type topics.

Content 107

Content Editorial Team Manufacturing Keywords 107

Content Marketing Institute

OCTOBER 8, 2017

Promote to specific influencers. Nobody (and I’ve been “cold emailed” enough to know) likes being approached by someone who has just filled in the blanks of an obvious template sharing a recent article and a request to promote it. setAttribute('target', '_self'); } }, 1000); </script> 5. more total social shares.

Content Creator 108

Content Creator Audience Content Script 108

Content Marketing Institute

DECEMBER 19, 2018

Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. It’s content about a sauce promotion designed to promote more sauce.

Content Marketing 92

Content Marketing Marketing Government Food 92

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. They say it allows you to plan, publish, promote, and automate.

Promotion 51

Promotion Editorial Content Social Media 51

The Write Life

JANUARY 9, 2024

Payment: No monetary compensation, but author bio and links will promote you to their audience. Payment: Not specified How to pitch: The ‘contact us’ page on their site lists numerous emails for the editorial team, so pitch your idea directly to one of them Have you pitched any of these pet publications?

Writing 98

Writing Editorial Team Entertainment Editorial 98

Content Marketing Institute

NOVEMBER 20, 2017

Promotion, the fourth category of the AI framework, relates to AI for social media. Paul describes it as managing cross-channel and cross-device promotions to drive engagement and actions, including audience targeting, social publishing, and management of digital paid media. An AI framework for marketers: The five Ps. Production.

Marketing 110

Marketing Content Agency Content Marketing 110