Remove Editorial Remove Editorial Team Remove Publisher
article thumbnail

Rising to High Editorial Expectations as a Writer

Kayleigh Moore

But over the course of my (almost) decade of full-time freelance writing, I’ve written for a handful of places that maintain extremely high editorial expectations. Maybe you’ll find a thing or two you can add to your own editorial process. The guidelines High editorial expectations are laid out before a single word is written.

Editorial 221
article thumbnail

Press Releases Are My Secret to Marketing on a Small Budget: Here’s How I Do It With No PR Background

Buffer

And then we attended a webinar where we learned about platforms that help businesses write and publish press releases that get picked up by major news outlets like The Associated Press.   I was blown away: Within a week of publishing this first press release, we saw our web traffic increase by 220 percent.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan

Content Marketing Institute

There are just as many of us whose job it is to fulfill the promise of those strategic ideals by implementing and executing on an editorial plan – i.e., the policy, process, team resource, and task-related decisions that will best position your content marketing program for long-term success. What’s in an editorial plan?

Editorial 111
article thumbnail

Publishing Frequency: Why (and How) We’re Changing Things Up

Content Marketing Institute

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Before I joined the CMI editorial team in September, the same was true for me. Our new publishing frequency. Now, you’ll also get a digest of the other content published that week. Doing as we say, now as we do.

Publisher 111
article thumbnail

How to Stop Acting Like a Marketer and Start Acting Like a Publisher

Content Marketing Institute

How do we evolve from seeing content as sales collateral to acting like publishers? Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one.

Publisher 111
article thumbnail

5 Brands Share Their Content Marketing Process

Content Marketing Institute

Each month we try to have a good editorial balance and have new content published for each buyer persona. Each month @AdEspresso publishes new content for each buyer persona, says @MassimoCw. Before the content is published, we usually run a final SEO check to fine-tune the title, URL, and section titles. Click To Tweet.

article thumbnail

How Databricks Saves $1.4M Annually with Grammarly

Grammarly

However, the in-house editorial team was still small and mighty. As talented as the lean team was, it was not easy for them to manually edit every instance of marketing copy, every corporate communication, and every customer-facing message. Traditionally, in publishing, there are safeguards, Hamilton explains.