Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Luke Kintigh, head of publishing at Intel iQ, shares how they did it. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh.

Audience 110

Audience Editorial Team Editorial Social Media 110

Content Marketing Institute

MAY 29, 2018

Editor’s note: You may have missed this article when CMI published it a couple years ago. Mintent: Build your editorial calendar (free version). An editorial calendar is essential for content marketing. Your #editorial calendar enables you to see content gaps or surpluses, says @IanCleary. Click To Tweet.

Content Marketing 110

Content Marketing Editorial Marketing Content 110

Contently

NOVEMBER 22, 2023

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. A well-crafted, results-focused editorial calendar ensures your content efforts aren’t just a shot in the dark. The Anatomy of a Results-Focused Editorial Calendar 1.

Editorial 52

Editorial Editorial Team Collaboration Content Creation 52

Buffer

JULY 23, 2024

And then we attended a webinar where we learned about platforms that help businesses write and publish press releases that get picked up by major news outlets like The Associated Press.   I was blown away: Within a week of publishing this first press release, we saw our web traffic increase by 220 percent.

Editorial Team 79

Editorial Team IT Marketing Finance 79

Content Marketing Institute

JANUARY 3, 2018

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. Click To Tweet. This view is controversial.

Management 92

Management Electronics Media Architecture 92

Content Marketing Institute

JUNE 27, 2018

Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. However, ScribbleLive’s specialty is tapping into the content curation and publishing power that most enterprise organizations overlook — their employees.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 98

Editorial Content Editorial Team Projects 98

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company.

Brand 104

Brand Contractor Editorial Content 104

Content Marketing Institute

SEPTEMBER 21, 2018

But if you treat it as something you do after you publish your content, you’re missing an opportunity. Invite them to review a final draft before publishing the content (Everyone loves to feel like their opinions are valuable, and doing this will get them excited about the promotion you’re going to do next.). Click To Tweet.

Promotion 110

Promotion Brand Awareness Editorial Team Content 110

Content Marketing Institute

MARCH 1, 2018

We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. On one fateful week in August 2017, after months of sweating, we published our findings on three tests. HANDPICKED RELATED CONTENT: Your Content Team Can Sprint With Agile Marketing.

Brand 104

Brand IT Editorial Team Social Media 104

Content Marketing Institute

APRIL 20, 2018

MeetEdgar publishes the scheduled posts in each category; when the content runs out, the tool starts reposting it automatically. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. You can check when a piece is scheduled to post by looking at the queue. tools Click To Tweet.

Editorial Team 108

Editorial Team Content Social Media Content Creator 108

Content Marketing Institute

MARCH 27, 2018

HANDPICKED RELATED CONTENT: A Proven Process to Curate Content and Publish a Roundup of Industry Influencers. HANDPICKED RELATED CONTENT: 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Recruitment 109

Recruitment Marketing Brand Awareness Editorial Team 109

Content Marketing Institute

MARCH 5, 2018

If you’re considering livestreaming, make a commitment to publish on a regular schedule. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. With experience, you can grow your equipment list. Embrace consistency. Livestreaming isn’t intended to be pristine and perfect.

Editorial Team 110

Editorial Team Entertainment Content Creator Editorial 110

Content Marketing Institute

DECEMBER 29, 2017

17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Make friends with your sales team to learn about your audience (including names and phone numbers). Monica’s approach echoes CMI founder Joe Pulizzi’s long-stated advice to publish one content type on one platform consistently over time before tackling more.

Content Marketing 107

Content Marketing Marketing Editorial Content 107

Content Marketing Institute

JUNE 25, 2018

Here’s how we did it for one project: Published post monthly rounding up the brand’s mentions in blog articles and videos. Publish a monthly roundup of your brand’s mentions in articles & videos, says @SEOSmarty. A Proven Process to Curate Content and Publish a Roundup of Industry Influencers. Tweets into testimonials.

Brand 106

Brand Content Editorial Team Social Media 106

Content Marketing Institute

NOVEMBER 6, 2017

By contrast, publishing new data and research is a great way to build a robust link profile. Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. Publish a white paper.

SEO 111

SEO Social Media Content Editorial 111

Publishing Trends

AUGUST 1, 2023

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. She was previously senior publicist at Blackstone Publishing.

Agency 75

Agency Editorial Editorial Team Copy Editor 75

Content Marketing Institute

JANUARY 24, 2019

Under the Publish tab on the main menu, you can schedule and publish posts to your Facebook, Instagram, and Twitter accounts. Under the Reply tab under Team Inbox, you can access and monitor your brand’s social mentions. Under the Publisher tab, you can schedule and organize your social media posts. Instagram analytics.

Social Media 103

Social Media Media Editorial Team Collaboration 103

Content Marketing Institute

NOVEMBER 29, 2018

You can subscribe (about $20 per year) and publish without the watermark. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Click on Stories and upload your animated content. HypeType is free with a little watermark on the bottom right corner that says, “Made with HypeType.”

Editorial Team 111

Editorial Team Text Editorial Content Marketing 111

Content Marketing Institute

SEPTEMBER 17, 2018

Editor’s note: You may have missed the original post when we published it a couple years ago. For example, when you publish a new blog post (“this”), an update automatically posts to Twitter (“that”). Outbrain is a content syndication tool that pushes your content across multiple top publishers. I produce a lot of content.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

OCTOBER 24, 2018

For example, Duda , an innovative website builder, allows publishers to easily enable PWAs on their sites. ” The device responds with an excerpt from the top news article and the publisher’s name. With this new feature, the publishing site gets double exposure. How to embrace the trend? image alternative tags).

Editorial Team 98

Editorial Team Content Editorial Communication 98

Content Marketing Institute

DECEMBER 7, 2018

In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. Set up a few cause-and-effect triggers so each time you publish a blog post it automatically gets promoted on your social media. Click on the “explore” tab to set up your cause-and-effect triggers.

Content Marketing 102

Content Marketing Proofreader Marketing Content 102

Content Marketing Institute

SEPTEMBER 7, 2018

Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness. That’s because publishers tend to favor infographics that keep branding to a bare minimum – usually a logo hidden right at the bottom of the content.

Brand Awareness 111

Brand Awareness Brand Content Editorial Team 111

Content Marketing Institute

NOVEMBER 12, 2017

Though Narrative Science doesn’t publish pricing for Quill, I looked at Quora where one person reported a tier pricing system and shared numbers that were in the ballpark of what a few people in the industry confirmed to me. Publish your half-robot/half-human-created story (yes, straight from the app). Cost of content creation.

Content Creation 111

Content Creation Content Editorial Team Storytelling 111

Content Marketing Institute

MAY 21, 2018

According to Brad Hamilton, editor-in-chief of the investigative journalism nonprofit The Hatch Institute, “You can’t tell how good someone is based on something they’ve published – you never know, they might have had a fantastic editor.”. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Writer 110

Writer Content Freelance Editorial Team 110

Content Marketing Institute

APRIL 12, 2018

Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. Here are some things the content team at Capital Group does: Conduct polls on Capital Ideas site. ” In response, the Capital Ideas team published the answer in what became their top opt-in article. Stay plugged in to audience needs.

Brand 109

Brand Content Editorial Team Editorial 109

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result). Click To Tweet.

Content Creator 108

Content Creator Audience Content Script 108

Content Marketing Institute

JUNE 19, 2018

17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Twitter, LinkedIn, forums, email, third-party publishing platforms, etc.). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. All the content about blenders, microwaves, food processors, etc.,

SEO 106

SEO Editorial Team Editorial Search Engine Optimization 106

The Write Life

JANUARY 9, 2024

They publish true first person accounts, interviews and inspiring articles. The Bark Well-researched, journalistic articles are most likely to find a home in this magazine, seeking to publish “literate and entertaining” dog-centric articles and stories. Here are 18 opportunities for pet writers.

Writing 98

Writing Editorial Team Entertainment Editorial 98

Content Marketing Institute

OCTOBER 30, 2018

The final thing you need to do after publishing your pillar and cluster pages is to add internal links in each piece of content. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. That means you: Can’t write an overview without running the risk of duplicating points.

Content 107

Content Editorial Team Manufacturing Keywords 107

Content Powered

JULY 22, 2022

The way I see it, there are six different ways you can get your content published on Forbes, with a link or unlinked mention that can help your website and business. You can ask them to cover you, pitch them an idea, or even offer to provide them with a fully-written, Forbes-quality blog post for them to publish.

Publisher 52

Publisher Publishing Publishing Post 52

Content Marketing Institute

NOVEMBER 2, 2018

In fact, according to the research conducted by DoubleClick , publishers whose websites loaded within five seconds earned twice as much ad revenue as those that loaded within 19 seconds. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Website 102

Website Editorial Team Landing Page Script 102

Content Marketing Institute

DECEMBER 19, 2017

Even a simple, high-level inventory – a documented list of the content published, the topics covered and when, the formats of each piece, and the platforms where the assets were distributed – can help you track down the materials you have to work with, and make it easier to compare their relative performance as a next step.

Long Form Content 98

Long Form Content Editorial Team Editorial Content Marketing 98

Make a Living Writing

FEBRUARY 10, 2023

They’re looking for feature writers who can weigh in through: Long-form features Analysis Humor And satire, bringing blockchain to life If you’re interested in writing for Cointelegraph, pitch a story idea and include links to your published work. Rate: Negotiated. Contact: Andrew Fenton or LinkedIn 3. Rate: Negotiated.

Writer 76

Writer Finance Banking Marketing 76

Content Marketing Institute

OCTOBER 8, 2018

Performing a video content gap analysis at an early stage will help you genuinely differentiate the videos you publish. What’s getting traction (look at engagement on videos published on Facebook, YouTube, and Twitter)? Do you want to publish videos that look similar or content that’s immediately distinguishable?

Marketing 111

Marketing Editorial Team Promotion Social Media 111

Content Marketing Institute

OCTOBER 16, 2018

Most of the 4 million blog posts published each day get lost in the noise. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. HANDPICKED RELATED CONTENT: The Secrets of High-Performing Online Content. Create utterly original, standout, creative content.

Content 107

Content Editorial Team Keywords Construction 107

Content Marketing Institute

MARCH 29, 2018

Thanks go out to the CMI editorial team for the extra eyes, ears, and gray matter between the ears that made it possible to pull together this post.). Artificial intelligence exists today that can automate and enhance many aspects of marketing. Chatbots may break our copy-paste habit.

Content 108

Content Editorial Team Script Copy 108