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How to Create an Editorial Style Guide

Neil Patel

The best way to ensure your site is editorially cohesive is with an editorial style guide. This article will walk you through the basics of an editorial style guide. What is an Editorial Style Guide? An editorial style guide is a set of guidelines for the writers and editors on your team.

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Press Releases Are My Secret to Marketing on a Small Budget: Here’s How I Do It With No PR Background

Buffer

  We’ve since published a new press release about once a month and have continued to see the impact on website traffic, sales, general brand visibility, and consumer trust. Best of all, it’s really not that hard.

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If You Aren?t Using Website Videos, You?re Missing These 3 Benefits

Content Marketing Institute

You need to create videos for your website. Adding video to your site isn’t a “a fashion accessory, it’s a ‘must-have’ … for every commercial website,” according to EyeView , a video solutions agency. Adding #video to your commercial website isn’t a fashion accessory, it’s a must-have. EyeviewDigital Click To Tweet. “If

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4 Steps to Speed Up Your Website and Look Better to Google

Content Marketing Institute

In fact, according to the research conducted by DoubleClick , publishers whose websites loaded within five seconds earned twice as much ad revenue as those that loaded within 19 seconds. Without further ado, let’s get down to some practical advice on how to speed up your website to make Google and your visitors happy. Click To Tweet.

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Oops! 17 SEO Misfires to Avoid With Website Content Marketing

Content Marketing Institute

I doubt any marketing team can perfect its SEO and content marketing efforts. But SEO misfires abound for B2B and B2C websites and they can be avoided or at least minimized. Settle for low-hanging fruit and you might fall asleep while waiting for a rare visitor to make his or her way to your website. Let’s dive in. Engagement.

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Content Syndication: More Than a Traffic Boost

Content Marketing Institute

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. There are variations of this arrangement. Click To Tweet.

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Improve Your Productivity With 8 Content Marketing Tools

Content Marketing Institute

With BuzzSumo , enter a website address – yours or your competitors’ – to find the most-shared content across social media channels. Mintent: Build your editorial calendar (free version). An editorial calendar is essential for content marketing. Click To Tweet. IanCleary Click To Tweet.