Content Marketing Institute

JANUARY 30, 2019

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.

Editorial 109

Editorial Editorial Team Collaboration Social Media 109

Content Marketing Institute

NOVEMBER 6, 2017

White papers. White papers are among the best types of cornerstone content. Forty-two percent of the responding SEO experts have created white papers and 60% of those find them to be ideal content for earning links. 60% of responding #SEO experts find white papers ideal #content for earning links.

SEO 111

SEO Social Media Content Landing Page 111

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. Promote successful team members into strategic roles & pay them well, says @KarlSakas #CMWorld Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

DECEMBER 19, 2017

This technique involves deconstructing your long-form content – like blog posts, white papers, and e-books – into smaller, modular assets. Take complicated technical content – like white papers or installation manuals – and turn them into brief video tutorials that guide users through each step. Repackaging.

Long Form Content 109

Long Form Content Editorial Team Editorial Content Marketing 109

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company.

Brand 111

Brand Contractor Editorial Content 111

Content Marketing Institute

OCTOBER 15, 2018

We focus on grade 10 for e-books and grade 12 for white papers and books. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Your personas or audience description will help you pick the right grade level for your content.

Proofreader 110

Proofreader Government Medical Editorial Team 110

Content Marketing Institute

APRIL 12, 2018

Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. Here are some things the content team at Capital Group does: Conduct polls on Capital Ideas site. And so you get a thousand percent increase in white-paper downloads. Stay plugged in to audience needs. People want to engage in content.

Brand 111

Brand Content Editorial Team Editorial 111