Backlinko

OCTOBER 21, 2024

It runs a test to see how users engage with this new information. Information Gain Goals Adding too much new information may be risky if you publish SEO-driven content. Caroline Gilbert is the Director of Content and Editorial at Angi. ” This behind-the-scenes content is highly engaging and naturally unique.

SEO 99

SEO Content Finance Concept 99

Contently

SEPTEMBER 4, 2024

This revealed a disconnect between the type of content we’d been publishing for the past three years and the topics that are the most interesting, valuable, and searched for among our target audience. Likely improvements include higher keyword rankings, increased organic traffic, and better engagement rates.

Content 89

Content Blogging Blog Keywords 89

Buffer

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar. Here’s a behind-the-scenes look at my typical writing process from start to publish.   Visuals are key to making a blog post engaging, and wherever possible, I use them to illustrate my words.

Blog Post 80

Blog Post IT Post Writing 80

Content Marketing Institute

JANUARY 18, 2018

How do we evolve from seeing content as sales collateral to acting like publishers? Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Insource your content.

Publishing 111

Publishing Publisher Publishing Editorial Team 111

Backlinko

APRIL 7, 2025

We aim for every article we publish to meet or exceed Google’s helpful content standards. Use it before hitting publish to ensure your content meets Google’s quality standards. They also published detailed explanations of how they weigh different factors in their rating system. And ranks for more than 3.2K

Medical 76

Medical Content Keywords Engineering 76

Express Writers

NOVEMBER 15, 2024

Engaging, well-written content establishes authority and trustworthiness, showing customers that a brand values their time and business. Not only would this hurt a brand’s reputation to publish, but it would also cost time and money to rewrite it. Content quality plays a direct role in how customers perceive your brand. The result?

Brand 52

Brand Agency Content Content Creation 52

The Hoth

MARCH 25, 2025

They are because theyve earned strong topical authority by consistently publishing top-tier fitness content. The best way to do this is to always publish accurate, high-quality content written by credible experts with visible qualifications (i.e., Why are they ranking so high? an informative author bio). Authoritativeness.

Collaboration 59

Collaboration Keywords SEO Editorial 59

ContentWriters

FEBRUARY 28, 2025

But with millions of posts published daily, how do you consistently generate fresh ideas? million blog posts published daily , standing out requires quality and strategic topic selection. You can learn that certain topics spark more engagement during specific seasons. Even the most seasoned marketer occasionally hits a wall.

Content 59

Content Content Creation Blogging Blog 59

Content Marketing Institute

FEBRUARY 2, 2018

It’s written in such an energetic and engaging way that it will trigger the audience to take actions,” says Massimo Chieruzzi, CEO of AdEspresso. If great #content is written in an engaging way it will trigger the audience to take action. Each month @AdEspresso publishes new content for each buyer persona, says @MassimoCw.

Content Marketing 112

Content Marketing Brand Editorial Marketing 112

Express Writers

JANUARY 28, 2025

The greatest challenge lies in discovering robust strategies that maximize reader engagement and boost your contents visibility. Share on Content Publishing Platforms Content publishing platforms allow you to create and publish longer content than is possible on social media.

Promotion 52

Promotion Blog Post Post IT 52

ContentWriters

SEPTEMBER 20, 2023

Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. A content marketing editorial calendar provides a schedule for publishing the assets that drive your content strategy.

Editorial 59

Editorial Content Marketing Marketing Content 59

Melanie Saxton

SEPTEMBER 27, 2023

Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. A master’s degree in mass communication/digital media made sense because my self-publishing authors needed help in marketing their books.

Storytelling 130

Storytelling Editorial Advertising Digital Media 130

Contently

NOVEMBER 22, 2023

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. Content that resonates will attract, engage, and convert, while the rest will be forever buried in pages two and beyond on Google, where only the brave dare venture.

Editorial 52

Editorial Editorial Team Collaboration Content Creation 52

Jane Friedman

AUGUST 29, 2023

Photo by Steve Johnson on Unsplash Today’s post is excerpted from Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published by Estelle Erasmus. Almost all news outlets have op-ed sections, where writers not affiliated with the publication’s editorial board can contribute.

Editorial 135

Editorial Government Persuasion Retail 135

Jane Friedman

NOVEMBER 17, 2022

Sign up to receive a bulletin every Thursday morning that includes one answer to a publishing question, one publishing tip, one publishing resource and one bit of publishing advice. While the allure of a trained eye on your manuscript can be difficult to resist, high-quality editorial feedback is expensive.

Storytelling 145

Storytelling Editorial Writer Publishing 145

ProBlogger

OCTOBER 17, 2013

Do you have an editorial calendar? I publish two posts per day – one scheduled for the US audience in the morning and one for the afternoon. Note : Much of what I do I posted about last week in my post on increasing Facebook Engagement by 200-300%. Behind the Scenes – My Low Tech Editorial Schedule.

Editorial 54

Editorial Publisher Publishing Publishing 54

Neil Patel

SEPTEMBER 27, 2021

Content Marketing Institute Blog – Success Focus: Editorial Calendars. The more topics you cover and the more writers you bring on board, the more important it is to create an editorial calendar. If you understand the importance of publishing unique, useful content, you should realize that case studies can be your best friend.

Marketing 143

Marketing Blogging Blog Social Media 143

ContentWriters

JANUARY 9, 2025

You need to strike a balance between technical accuracy and engaging readability, all while navigating healthcare compliance requirements. Planning Your White Paper Whether you publish a white paper once a year or twice a month , start with a clear strategy before writing your first word.

Healthcare 59

Healthcare Medical Writing Lead Generation 59

Contently

FEBRUARY 18, 2025

More general but still reasonable) ruled by SEO trends and audience engagement. (A Contently Insight Contently AI is fine-tuned for marketing, media, and publishing professionals , ensuring that it suggests content aligned with brand guidelines and audience needs. Common marketing phrase) experiencing major changes.

Editorial 52

Editorial Text Storytelling Copy 52

Intergrowth

SEPTEMBER 12, 2022

Build a well-constructed editorial calendar. Whether you intend to post once a day, once a month, or multiple times per week, it’s the best way to ensure that all writers, editors, and publishers on your team are on the same page. Where You Plan To Publish Your Content. When You Plan To Publish Your Content.

Editorial 52

Editorial Content Content Creation Construction 52

Neil Patel

OCTOBER 5, 2021

That content serves the purpose of: attracting leads driving brand awareness keeping readers engaged converting leads into customers turning customers into repeat buyers and brand ambassadors. There are close to 8 million blog posts published a day. Nothing but the best content can cut through that kind of noise. It doesn’t.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company.

Brand 111

Brand Contractor Editorial Content 111

Content Marketing Institute

MARCH 22, 2018

Luke Kintigh, head of publishing at Intel iQ, shares how they did it. The true challenge of becoming a successful publisher is sustaining an audience – providing so much ongoing value that they naturally seek out your content and become a loyal reader. They stop and read because they’re interested in the content iQ is publishing.

Audience 111

Audience Editorial Team Editorial Social Media 111

Jane Friedman

DECEMBER 28, 2022

I’m a few pages away from finishing a first draft of a multi-generational novel that runs about 500 pages, which I plan to pitch to agents and traditional publishers. Note that I have published a nonfiction book before with an indie publisher but this is my first novel. Is an editor worth the money?

Proofreader 142

Proofreader Construction Editorial Publishing 142

Content Marketing Institute

JANUARY 3, 2018

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. Focus on engagement over reach.

Management 99

Management Electronics Media Architecture 99

Bramework

AUGUST 1, 2023

When setting up a content or editorial calendar , consider creating a spreadsheet of your projects, a calendar of deadlines, and even a bright color-coded format to guide you. Download Now for Engaging, High-Quality Posts ! I believe that being an engaging writer means you are in tune with your audience.

Blog Post 98

Blog Post Publishing Publisher Publishing 98

Jane Friedman

FEBRUARY 28, 2023

Some of the more common roles for an editor within this space are developmental editing, ghostwriting, coaching, cowriting, copy editing, proofreading, and marketplace assistance through the traditional or self-publishing avenue–but this is hardly an exhaustive list; when it comes to your suite of services, the possibilities are nearly endless.

Architecture 142

Architecture Proofreader Construction Projects 142

Neil Patel

FEBRUARY 15, 2021

These include: Instagram post scheduling Twitter post scheduling video publishing to multi social media channels cross-publishing. Consider outsourcing day-to-day tasks, like: creating titles and blog content putting together social media quotes and images engaging with followers sharing content across a greater range of platforms.

Social Media 145

Social Media Media Marketing Agency 145

Neil Patel

JULY 28, 2021

Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. Valuable information can be gleaned by checking what types of sites your prospects are already visiting, which content they engage with, and which social media platforms they share content on.

IT 141

IT Content Social Media Brand Awareness 141

Bramework

AUGUST 3, 2022

Having an editorial content strategy is key for the growth of your blog, website or brand this year. What is an Editorial Content Strategy? Having the research to back up an editorial content strategy is a solid way to move forward. Why Do I Need an Editorial Content Strategy? This takes strategy. No pressure.

Editorial 52

Editorial IT Brand Awareness Content 52

Elna Cain

JULY 16, 2023

They have a job board, an academy for new writers, and a publishing platform. Ed2010 This job board – the Talent Fairy – from Ed2010 mostly has editorial writing jobs. These are proven templates to help you craft an engaging LinkedIn post that gets read. Copywriting gigs are vetted and are mostly high-paying.

Copywriter 178

Copywriter Copywriting Freelance Copywriting Freelance 178

Neil Patel

JUNE 22, 2021

It helps: bring people to your website engage customers by offering value generate leads move people through the customer journey drive sales provide post-sale care. Segment Audience to Increase Engagement. Before you can create successful, engaging, and overall great content, you’ve got to know your audience very well.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Publishing Trends

FEBRUARY 20, 2024

Alessandra Balzer and Donna Bray will move from HarperCollins to Macmillan Children’s Publishing Group on April 15 They will set up a new iteration of the Balzer + Bray imprint with both having the title of SVP and co-publisher. Mark Warner is joining HarperCollins Christian Publishing as VP of business development and operations.

Editorial 84

Editorial Agency Publishing Publisher 84

Content Marketing Institute

MARCH 8, 2018

Your team has created, socialized, and measured content in just about every possible way … except for one of the most important metrics: how your audience is engaging with the words. You want visitors to find information, stay engaged, or complete a task. Publish Settings. Directory Dashboard. Howdy, Lisa Higgs. Lisa Higgs.

Government 111

Government Content Editorial Prose 111

Buffer

JUNE 13, 2024

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Creators worldwide publish about 500 minutes of video to YouTube, 116 blog posts, 1,099 Instagram posts, and six new websites per second.   What is content distribution?

Content 114

Content Social Media Brand Awareness Promotion 114

Content Marketing Institute

JANUARY 21, 2019

47% of companies published original research in the past 12 months, according to a report from Mantis Research. 47% of companies published original #research in the past 12 months via @MantisResearch. 65% of bloggers publish guest posts on third-party websites, according to Orbit Media’s annual blogger survey. Click To Tweet.

Content Marketing 110

Content Marketing Marketing Editorial Content 110

Content Marketing Institute

SEPTEMBER 6, 2018

Now in its 14th year, this awards program recognizes the impressive accomplishments of content marketers in categories that span strategy, distribution, editorial, and design. Winner: Project of the Year; Best New Print Publication – Editorial. Winner: Best New Digital Publication – Editorial; Best Overall Editorial – Digital.

Content Marketing 102

Content Marketing Editorial Healthcare Entertainment 102