Jane Friedman

AUGUST 29, 2023

Photo by Steve Johnson on Unsplash Today’s post is excerpted from Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published by Estelle Erasmus. Almost all news outlets have op-ed sections, where writers not affiliated with the publication’s editorial board can contribute.

Editorial 103

Editorial Government Persuasion Retail 103

Neil Patel

FEBRUARY 3, 2021

Owning your Google Web Stories content gives you the full advantage to leverage SEO opportunities and make the most of this immersive storytelling option. Leveraging the power of stories can be an engaging way to get people to care about your brand and what you have to say. Examples of Great Google Web Stories. Here are a few examples.

Storytelling 140

Storytelling Social Media Content Creator Editorial 140

Publishing Trends

MARCH 22, 2023

Kruger explains on his author page that “storytelling is an oral tradition…When writing a story, I read that story out loud, both as I’m composing it and when it’s completed. Audiobooks have a following, but to engage new listeners, an enhanced version of the book, podcast or production may be the Best Next Step.

Publisher 98

Publisher Publishing Publishing Projects 98

Content Marketing Institute

OCTOBER 11, 2018

Creating a spoken world of engagement. LEGO recently debuted its Duplo Stories Skill – an interactive storytelling service for children ages 2 to 5 – to encourage them to use their imagination in a way that doesn’t require a huge collection of blocks or the manual dexterity they may not develop until they get older. Image source.

Content Marketing 102

Content Marketing Marketing Storytelling Content 102

Elna Cain

JANUARY 12, 2023

You do this by following them and engaging with them on the platform. They wanted the skills of an expert copywriter to create engaging, insightful and converting blog posts to bring in leads. Businesses often seek writers formally trained in media writing and wickedly good storytellers. My reply to a LinkedIn post.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Content Marketing Institute

JUNE 29, 2018

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. HANDPICKED RELATED CONTENT: Movie Poster Creates JAWS-Dropping Visual Storytelling Lessons. Typography 101: Balance readability with style.

Editorial Team 111

Editorial Team Storytelling Text Editorial 111

Copywriter Collective

JANUARY 24, 2023

Editing and proofreading work to meet editorial standards. Focus on product benefits rather than features Learn how to engage interest with catchy headlines and the right tone, etc. Content creation is wider and incorporates problem-solving, education, storytelling, and more. You can, for instance, go into content creation.

Copywriter 52

Copywriter Copywriting Creative Director Portfolio 52

Neil Patel

JUNE 1, 2021

Explainer videos with presentations about how and the best ways to use your products may raise engagement and the number of views on your channel. Storytelling Videos. As I’ve already mentioned here on the blog, storytelling is one of the main powers in content nowadays. Review Videos. Memory Videos. This is a fact.

Creativity 141

Creativity Storytelling Concept Audience 141

Content Marketing Institute

APRIL 6, 2018

Storytelling is often done in silos at the business unit or market level. Engage through signature content opportunities. Salesforce is a good model, offering a clear call to action at every step on its website and in engagement tools like its chatbot Astro. Portfolio thread. Operationalize for the digital age. Conclusion.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Bramework

DECEMBER 21, 2023

Click To Tweet Most bloggers state that bitesize paragraphs, bolding and imagery are all ways to get people engaged for more on-page SEO. What is an Editorial Content Strategy and Why Do You Need it for YOUR Blog? Content that educates, brings value, exudes culture and provides fun engaging calls to action.

Blog 98

Blog Blogging Brand Awareness Search Engine Optimization 98

Content Marketing Institute

SEPTEMBER 6, 2018

Now in its 14th year, this awards program recognizes the impressive accomplishments of content marketers in categories that span strategy, distribution, editorial, and design. Winner: Project of the Year; Best New Print Publication – Editorial. Winner: Best New Digital Publication – Editorial; Best Overall Editorial – Digital.

Content Marketing 78

Content Marketing Editorial Healthcare Entertainment 78

Content Marketing Institute

MAY 9, 2018

He is the author of six books, including the bestselling Storytelling for Virtual Reality. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products. Great storytelling also relies on some sort of conflict, ideally embodied in an antagonist.

Brand 99

Brand Storytelling Food Manufacturing 99

Content Marketing Institute

AUGUST 7, 2018

Bethany Chambers , director of audience engagement, North Coast Media . What are the editorial and commercial benefits of creating interactive content? Shachar Orren , chief storytelling officer, Playbuzz. Should we do this #contentmarketing project? writegirl1215 #CMWorld Click To Tweet. What is content marketing?

Content Marketing 107

Content Marketing Marketing Content Editorial 107

Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

Brand 109

Brand Storytelling Creativity Content Marketing 109

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. Narrative Science launched a version called Quill Engage for free, but all it can do is translate Google Analytics into plain English for you or your clients.

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Content Marketing Institute

FEBRUARY 8, 2018

Some marketers avoid – even loathe – the term “branded content” because it “gives agencies permission to keep talking about themselves, adding a bit of storytelling to product pitches.”). Her native advertising rivals the quality of the best editorial content in the world. Native” means indigenous, belonging to an environment.

Advertising 103

Advertising Editorial Content Marketing Ads 103

Content Marketing Institute

FEBRUARY 19, 2018

Share your editorial calendar with employees so they can know what you’re writing about and when. Monitor those people who choose to be active supporters of the brand’s storytelling. Investigate speaking engagements at industry-related or community-based events. Tell the stories they think should be told.

Brand 110

Brand IT Social Media Editorial 110

Content Marketing Institute

JANUARY 15, 2018

Holly Wolf, director of customer engagement, SOLO Laboratories Inc. Credibility means quoting nonpartisan subject matter experts, using data from trusted, objective, neutral sources, and not editorializing. It is not visually engaging. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series.

Content 111

Content Content Creator Content Marketing Social Media 111

Words Matter by Wix

FEBRUARY 1, 2021

Second, your writer’s voice provides that particular authenticity in storytelling every reader craves. It will help you create richer content and engage with your audience. Consider creating an editorial calendar to better organize and manage your content, ideas and time as you take on more writing assignments.

Writer 69

Writer Social Media Education Copywriter 69

Content Marketing Institute

SEPTEMBER 26, 2018

What are the editorial and commercial benefits of creating interactive content? It will power the future of storytelling. As part of this client who asked this question, its editorial calendar now actively incorporates input related to their monthly topics from beyond their industry. Scott Aughtmon , Recession Solution.

Content Marketing 98

Content Marketing Marketing Content Content Creator 98

Content Marketing Institute

MARCH 30, 2018

Before you go for the easy click prompted by outrage, shock, or fear, remember that those kinds of headlines rarely result in sustained engagement. Don’t go for the easy click prompted by shock if you want to sustain engagement, says @rohitbhargava. Non-Obvious trend: Back-storytelling. Click To Tweet.

Content 110

Content Social Media Content Marketing Content Creator 110

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. Paolo’s team’s job was to mine for women’s stories – and women storytellers – to bring more balance to the content showing up in outdoor media.

Content Marketing 107

Content Marketing Marketing Content Retail 107

ProBlogger

MAY 19, 2013

Developing an Editorial Calendar for Your Blog. The power of storytelling and how to collect them. How to deepen reader engagement and build community on your blog. The Power of adding a Personal Touch into your blogging. The 3 ‘I’s’ of creating effective blog content. 9 types of compelling blog content.

Editorial 40

Editorial Storytelling Blog Blogging 40

ProBlogger

JULY 10, 2013

Through working with brands, you can also learn how to become a brand storyteller and a creative as well, by talking about products or companies in a new and exciting way that fits your audience. You learn how to create useful and original content, and how to create a balance of editorial and sponsorship. Diplomacy to rival U.N.

Blog 46

Blog Blogging Social Media Editorial 46

Contently

DECEMBER 14, 2022

After all, your brand narrative is an integral part of storytelling in content marketing. Contently can help you build an effective multi-channel framework, placing strategy, creation, review, SEO analysis, editorial calendar, and measurement under one roof. Is your brand’s messaging and positioning woven into all communication?

Editorial 105

Editorial Content Lead Generation Brand Awareness 105

Content Marketing Institute

MARCH 20, 2018

Turn Your Strategy Into a Stellar Editorial Content Plan. Next, there’s the matter of how you distinguish the content you create under your chosen tactical umbrellas – an essential consideration if you want your content to rise above the noise, attract and engage the right consumers, and compel them to take action on behalf of your brand.

Content Creation 111

Content Creation Content Creator Editorial Content 111

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company. LukeKintigh Click To Tweet.

Brand 103

Brand Contractor Editorial Content 103

Contently

MARCH 18, 2024

Visual storytelling is worth a thousand words: Use it to simplify complex information. Complete with vivid photography, an engaging write-up, and a nifty retirement calculator, the report has outperformed the average BlackRock post by sixfold in engagement metrics. Meanwhile, total monthly conversions skyrocketed by 247%.

Content Marketing 52

Content Marketing Finance Brand Banking 52

Content Marketing Institute

JULY 20, 2018

The mission was daunting: to engage NASCAR’s fan base beyond the racetrack and win new fans among a generation that seems to watch any screen but television. Partner engagement , which involves helping partners tell stories on their channels, as well as creating content for advertisers and partners on NASCAR-owned channels.

Storytelling 59

Storytelling Entertainment Social Media Collaboration 59

Neil Patel

AUGUST 25, 2021

Several research studies have shown that headlines with numbers tend to generate more social shares and engagement. If you’re a small business owner, one of the ways to acquire and retain customers is by engaging them with great content. I discovered that for every headline that contains ‘you,’ the engagement is very high.

Writing 145

Writing Copy Content Marketing Landing Page 145

Neil Patel

SEPTEMBER 10, 2020

Email engagement (e.g., An editorial calendar can be difficult to manage; your agency should be able to handle these details for you. A stable team of content creators: Good content marketing agencies have a list of reliable writers on their team, stable writers are skilled at writing, grammar, logical consistency, and storytelling.

Agency 145

Agency Content Marketing Marketing Content 145

Content Marketing Institute

DECEMBER 27, 2017

Not only can it help identify and characterize the unique value your company will provide through its content, it’s also a critical component for governing your storytelling efforts and guiding your decision-making throughout the life of your program. Creating an actionable editorial plan. joderama Click To Tweet.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Neil Patel

MARCH 29, 2021

Engage readers: No one wants to read or watch boring content. Be consistent: Creating good content is only part of the battle—if you want to improve your ranking, make sure to create content on a regular basis by creating an editorial calendar. Dreamgrow reports content marketing is dead and 2021 is all about storytelling.

Content 145

Content Keywords Digital Marketing Social Media 145

Content Marketing Institute

MARCH 21, 2018

But many pick their bracket because it’s a fun way to engage with their co-workers and friends. It also gives you insight into who (outside of the analytics team members) may have the best insights into your top-performing content and what best engages your audience. Give your audience a reason to engage with your brand’s content.

Content Marketing 102

Content Marketing Marketing Content Storytelling 102

Shorthand Content Marketing

MAY 8, 2022

Content Marketing Must Create Engagement. Whatever the specific title, the ideal content marketing specialist needs a combination of writing, storytelling and strategizing skills in order to create and manage marketing projects that resonate with a target audience. What are the Responsibilities of a Content Marketing Specialist?

Content Marketing 52

Content Marketing Marketing Content Entertainment 52

Content Marketing Institute

FEBRUARY 6, 2019

And, when it comes to strategy-driven initiatives like brand-wide storytelling , even small communication breakdowns can lead to big problems – duplicated efforts, inconsistent or conflicted messaging, wasted budget, or worse, lower marketing ROI for the business. Workflow/project management/editorial calendaring tools (55%).

Content Marketing 95

Content Marketing Marketing Content Collaboration 95

Content Hacker

MARCH 2, 2023

Inbound content marketing is a form of digital marketing that focuses on creating and distributing content to attract, engage, and convert potential customers. Better engagement with prospects. Inbound marketing is a methodology where you focus on attracting, engaging, and delighting your target audience.

Content Marketing 91

Content Marketing Marketing Content Creation Content 91