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Promoting it is the other half. While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands.
Many topics can make a press release compelling to journalists or potential partners, such as: Tying it to current events Our first press release came out in advance of Women’s History Month. Maximize each release Press releases are multifaceted marketing tools, as they can be used for promotion on other channels as well.
Zapier automatically adds the idea to your Buffer queue as soon as your trigger event occurs. Let’s say you have an editorial calendar in Notion where each entry represents a piece of content you’re planning to publish. Include fields like title, URL, topic, and last promotion date.
We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites. To boost the odds of that happening, I have to ensure that my content gets in front of as many people as possible, and to do that I have to promote it. Get groups w/ similar interests to promote your #content.
This is where understanding what is an editorial calendar can be a game-changer. An editorial calendar isn’t just about keeping dates straight; it’s your roadmap to delivering great content consistently. Table Of Contents: What is an Editorial Calendar? An editorial calendar is your content’s crystal ball.
PEOPLE Sasha Quinton has been named EVP and president of Scholastic’s School Reading Events , the newly formed division that combines the book fairs and book clubs businesses. Carlos Hernandez has joined PRH Grupo Editorial as director of sales, special markets, focusing on the Origen imprint. She was previously at Crown.
The right apps and software can help you research, create, edit, and promote your content. Editorial Calendars. Canva – Create stunning visuals for your blog content, video thumbnails, and social promotion. Content Promotion Tools. Are you searching for new tools to improve your content marketing? with subscription.
Shannon Welch returned to Harper One on September 7 as VP, editorial director, reporting to President and Publisher, Judith Curr. Anne Shone joins the Tundra Book Group as editorial director. At Zibby Books, Imanee Magee joins as editorial associate. PROMOTIONS At Random House, Ben Greenberg was promoted to VP, Editor-in-Chief.
For many, the Memorial Day weekend also marks the start of summer and a chance to grab a deal in the annual holiday shopping event. The shopping event is no longer the preserve of brick-and-mortar stores. These sales can run alongside your standard Memorial Day sales events, or they can stand on their own.
Almost one-fourth (23%) neither agree nor disagree they can demonstrate content marketing has increased event attendance/participation. The editorial mission statement includes the organization’s mission and purpose, as well as its audience. Does development host events for this audience?
No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Turn Your Strategy Into a Stellar Editorial Content Plan.
At Macmillan , SVP, Communications and Events Erin Coffey is leaving the company on December 1. At Wonderwell , Eva Avery joins as Editorial Director. PROMOTIONS. Katherine Devendorf has been promoted to VP and Director of Managing Editorial at Simon & Schuster Children’s Publishing. McElderry Books.
In addition Robin Desser has been named Editorial Advisor, Carly Gorga is Chief Marketing Officer and Andrea Bachofen has the role of COO. At Bloomsbury Continuum , editorial director Robin Baird-Smith left the company after 24 years at the end of February. She was previously VP of sales at Callisto Media.
Should it be part of your regular editorial calendar ? The answer to the first two questions is: How you structure your marketing calendar is up to you and your company’s needs. , and it usually takes your team two months to go from brainstorming to promotion, count back two months. I know—not an earth-shattering revelation!
Livestreaming is a great option for delivering breaking news, sharing the excitement and energy of a live event , and doing big reveals after a period of suspense. Watch experienced livestreamers like Amy Landino or Owen Video to see how they balance education and entertainment with promotion.). Promote it. Define your audience.
The surrounding environment, cultural and historical events, economic conditions, political climate, time-related nuances, and social factors all contribute to how audiences make sense of a message they receive in the moment. Advertising campaigns Advertisers create campaigns that align with current events and trends.
Create an Editorial Calendar for Your Social Media Marketing Strategy. Ask any of the most successful entrepreneurs, and many of them are likely to say an editorial calendar is one of the critical components of their content strategy. You can use these hours for the tasks that offer you a better ROI while also promoting your business.
Meet the dynamic women who are instrumental in governing, guiding, promoting, and sustaining our community, some for decades and some more recently. The Woodlands is an amazing destination to promote to visitors and convention planners. As Events Producer at KBMT (Channel 12 in Beaumont), she interviewed the stars of Live!
They give the steps to use earned and paid media promotion, too. Using earned and paid media to promote influencer content helps influencers feel more confident in the value of their work. Recruit from conferences, networking events, and your customer base. Use social to promote the post. Measure performance.
Having an editorial content strategy is key for the growth of your blog, website or brand this year. What is an Editorial Content Strategy? Having the research to back up an editorial content strategy is a solid way to move forward. Why Do I Need an Editorial Content Strategy? This takes strategy. No pressure.
Share your editorial calendar with employees so they can know what you’re writing about and when. Jake says he participates in a weekly Twitter chat for higher-education marketers, and tweets from industry-related events and volunteer opportunities. Investigate speaking engagements at industry-related or community-based events.
At Penguin Random House , Andy Hughes , senior VP and director of production and design at Knopf Doubleday Publishing Group , and Altie Karper , managing editor for Pantheon and Schocken and editorial director of Schocken will retire in December. She previously worked for Penguin Random House Editorial México. PROMOTIONS At St.
Sarah Yamshita has joined Beach Lane Books as editorial assistant; she was previously project editor at Oxford University Press. She was previously associate editorial director at Thames & Hudson. Santoro was previously the publicity and events coordinator at Feminist Press. He has been with the company since 2014.
Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company. LukeKintigh Click To Tweet.
Coffey , SVP of Communications and Events, has left the company. Following a reorganization, Leigh Haber has left her position as VP of Books at Oprah Daily and Editorial Director of Oprah’s Book Club. Additionally, Fernanda Martínez has launched an editorial services agency, Fernanda Literary Services. PROMOTIONS.
The marketing plan also sounded excellent: pre-publishing editorial review, all pre- and post-print marketing tools and services, design and maintenance of author’s website, magazine promotion and interview with author, social and blog posts, book video trailer, book giveaways to bloggers, and consideration for various literary competitions.
The truth is, it’s only helpful for promoting your brand if you know how to use it in the right ways. Keep your Twitter post schedule in mind when you’re adding to your editorial content calendar. Don’t forget to promote your tweets, too. Promoted Ads. Promoted accounts put you in the spotlight so you can gain followers.
Katherine Nintzel will join as VP, editorial director of Atria Books on November 11th. She was previously with the William Morrow Group for the past 20 years, most recently as VP, editorial director, fiction for Mariner Books. Summer Lopez and Clarisse Rosaz Shariyf are being promoted to co-CEOs. She was previously with UTA.
Find internal supporters to help promote the content. Recognize that paid content promotion pays off. Since Capital Group is built on long-term investing, Capital Ideas focuses on long-term considerations related to events in the news. Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan.
Rebecca Rocillo has joined as editorial assistant for McClelland & Stewart. Campbell, Kaylee Hirzel-Duff has been promoted to junior scout. She was previously editorial assistant at Book of the Month and scout at KF Literary Scouting. At Storm Literary Agency , Heather Cashman has been promoted to senior literary agent.
Jim Milliot , who has been editorial director of Publishers Weekly since 2014, will be retiring at the end of the year. Jonathan Segura has been named editorial director. Andrew Albanese has been promoted to executive editor. At Cornell University, Meagan Levinson joins as editorial director of Three Hills.
At Ten Speed Press , Ginee Seo has joined in the newly created position of VP, editorial director of children’s publishing, reporting to publisher Aaron Wehner. She was formerly the editorial director at Princeton Architectural Press. At the University of Pennsylvania Press , Isaiah Holbrook has joined as editorial assistant.
At Sourcebooks , Jenne Abramowitz has joined as editorial director for Jabberwocky , Young Readers , and Fire Children’s Imprint. She previously was the editorial director at Scholastic. In Agency news : Nour Sallam has been promoted to associate agent at P.S. Literary Agency. At William B. McElderry Books.
They took to Facebook Live and Instagram Stories , tapped other drivers and celebrities to promote, plus the series’ charismatic star made plugs in his post-race interviews. Here’s the takeaway: Produce each content piece in part as an experiment – and give it all the promotional resources you can to help it succeed. Click To Tweet.
Kevin McLain , formerly Editorial VP at Avalon Travel , joins Timber Press as Editorial Director. PROMOTIONS Ed Spade has been appointed President of Sales at HarperCollins, succeeding Josh Marwell , who will remain in an advisory capacity until his retirement in April. Jessica Cozzi has been promoted to Associate Publicist.
At the Morrow Group , Jennifer Hart and Benjamin Steinberg have been promoted to the role of deputy publisher, overseeing publishing strategy and operations. Gary Thompson has joined as editorial director for Square Enix Manga & Books. Jane Rotrosen Agency’s Tori Clayton has been promoted to subsidiary rights sales agent.
Content distribution is the practice of publishing, sharing, and promoting your content to your target audience. The gist of paid channels is that you have to, well, pay to share and promote your content. Sotheby's International Realty uses this tactic to promote luxury properties. What is content distribution?
From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. Sponsor an event and buy a plane ticket. 50,000 or $100,000: Sponsor events. 100,000: Build a studio and start doing a series of weekly events. What should be on your grid or wish list?
Janice Audet , formerly executive editor at Basic Books of Hachette Book Group , has joined The MIT Press as editorial director. At Macmillan Publishers , Susannah Noel has joined as production editor for managing editorial. Dorian Randall has been promoted to senior literary scout. He was previously CEO at Kepler’s Books.
At Simon & Schuster, Ariel Snead has joined as advertising and promotions assistant. She was formerly editorial assistant at Little, Brown and Company. Masie Cochran , editorial director, has been appointed as interim publisher. She will still continue to serve in her role as editorial director.
Megan Zimlich is being promoted to senior manager of digital content at Kensington Publishing Chronicle Books has named Christina Amini as publisher of gift and she will also work in partnership with Chronicle’s Games & Toys. She was previously managing editorial assistant at Abrams.
Promote the difference that marketers make in the world. He encourages marketers to band together to convey the value of the profession: To compete for the new marketing talent, we need to promote the meaning of what we do, not the tactics of how we do it. Unfetter your thinking before you make editorial plans. Click To Tweet.
At Random House , Sara Birmingham will join May 6 as executive editor, reporting to VP editor in chief Ben Greenburg and working closely with editorial director Caitlin McKenna , to expand the fiction list. At HarperOne , Nina Shield will join as VP, editorial director, starting April 22. She was previously at Ecco.
BONUS TOOL: GetResponse (pricing starts at $15 per month) covers much of what Mailchimp does (email workflow automation, triggered events and emails, and lead nurturing). Social media promotion: Zapier. Set up a few cause-and-effect triggers so each time you publish a blog post it automatically gets promoted on your social media.
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