Content Marketing Institute

MARCH 7, 2018

Almost one-fourth (23%) neither agree nor disagree they can demonstrate content marketing has increased event attendance/participation. The editorial mission statement includes the organization’s mission and purpose, as well as its audience. Does development host events for this audience?

Content Marketing 106

Content Marketing Editorial Marketing Content 106

Neil Patel

JULY 1, 2021

Should it be part of your regular editorial calendar ? The answer to the first two questions is: How you structure your marketing calendar is up to you and your company’s needs. , and it usually takes your team two months to go from brainstorming to promotion, count back two months. I know—not an earth-shattering revelation!

Content 135

Content Content Management System Ads Social Media 135

Neil Patel

FEBRUARY 15, 2021

Create an Editorial Calendar for Your Social Media Marketing Strategy. Ask any of the most successful entrepreneurs, and many of them are likely to say an editorial calendar is one of the critical components of their content strategy. You can use these hours for the tasks that offer you a better ROI while also promoting your business.

Social Media 145

Social Media Media Marketing Agency 145

Melanie Saxton

MAY 26, 2023

Meet the dynamic women who are instrumental in governing, guiding, promoting, and sustaining our community, some for decades and some more recently. The Woodlands is an amazing destination to promote to visitors and convention planners. As Events Producer at KBMT (Channel 12 in Beaumont), she interviewed the stars of Live!

Writer 130

Writer Food Banking Government 130

Content Marketing Institute

MARCH 5, 2018

Livestreaming is a great option for delivering breaking news, sharing the excitement and energy of a live event , and doing big reveals after a period of suspense. Watch experienced livestreamers like Amy Landino or Owen Video to see how they balance education and entertainment with promotion.). Promote it. Define your audience.

Editorial Team 110

Editorial Team Entertainment Content Creator Editorial 110

Grammarly

FEBRUARY 2, 2024

The surrounding environment, cultural and historical events, economic conditions, political climate, time-related nuances, and social factors all contribute to how audiences make sense of a message they receive in the moment. Advertising campaigns Advertisers create campaigns that align with current events and trends.

Persuasion 103

Persuasion Social Media Editorial Advertising 103

Bramework

AUGUST 3, 2022

Having an editorial content strategy is key for the growth of your blog, website or brand this year. What is an Editorial Content Strategy? Having the research to back up an editorial content strategy is a solid way to move forward. Why Do I Need an Editorial Content Strategy? This takes strategy. No pressure.

Editorial 52

Editorial IT Brand Awareness Content 52

Publishing Trends

MARCH 19, 2024

Megan Zimlich is being promoted to senior manager of digital content at Kensington Publishing Chronicle Books has named Christina Amini as publisher of gift and she will also work in partnership with Chronicle’s Games & Toys. She was previously managing editorial assistant at Abrams.

Art Director 85

Art Director Creative Director Editorial Publishing 85

Content Marketing Institute

FEBRUARY 19, 2018

Share your editorial calendar with employees so they can know what you’re writing about and when. Jake says he participates in a weekly Twitter chat for higher-education marketers, and tweets from industry-related events and volunteer opportunities. Investigate speaking engagements at industry-related or community-based events.

Brand 110

Brand IT Social Media Editorial 110

Publishing Trends

NOVEMBER 18, 2024

Sarah Yamshita has joined Beach Lane Books as editorial assistant; she was previously project editor at Oxford University Press. She was previously associate editorial director at Thames & Hudson. Santoro was previously the publicity and events coordinator at Feminist Press. He has been with the company since 2014.

Editorial 75

Editorial Entertainment Publishing Publisher 75

Content Marketing Institute

MARCH 27, 2018

They give the steps to use earned and paid media promotion, too. Using earned and paid media to promote influencer content helps influencers feel more confident in the value of their work. Recruit from conferences, networking events, and your customer base. Use social to promote the post. Measure performance.

Recruitment 109

Recruitment Marketing Brand Awareness Editorial Team 109

Publishing Trends

DECEMBER 19, 2022

Coffey , SVP of Communications and Events, has left the company. Following a reorganization, Leigh Haber has left her position as VP of Books at Oprah Daily and Editorial Director of Oprah’s Book Club. Additionally, Fernanda Martínez has launched an editorial services agency, Fernanda Literary Services. PROMOTIONS.

Architecture 92

Architecture Agency Editorial Finance 92

Publishing Trends

APRIL 8, 2024

At Random House , Sara Birmingham will join May 6 as executive editor, reporting to VP editor in chief Ben Greenburg and working closely with editorial director Caitlin McKenna , to expand the fiction list. At HarperOne , Nina Shield will join as VP, editorial director, starting April 22. She was previously at Ecco.

Art Director 81

Art Director Editorial Agency Creative Director 81

Neil Patel

APRIL 19, 2021

The truth is, it’s only helpful for promoting your brand if you know how to use it in the right ways. Keep your Twitter post schedule in mind when you’re adding to your editorial content calendar. Don’t forget to promote your tweets, too. Promoted Ads. Promoted accounts put you in the spotlight so you can gain followers.

Social Media 137

Social Media Promotion Ads Engagement 137

Jane Friedman

MARCH 8, 2023

The marketing plan also sounded excellent: pre-publishing editorial review, all pre- and post-print marketing tools and services, design and maintenance of author’s website, magazine promotion and interview with author, social and blog posts, book video trailer, book giveaways to bloggers, and consideration for various literary competitions.

Publishing 144

Publishing Publisher Publishing Copy 144

Buffer

JUNE 13, 2024

Content distribution is the practice of publishing, sharing, and promoting your content to your target audience. The gist of paid channels is that you have to, well, pay to share and promote your content. Sotheby's International Realty uses this tactic to promote luxury properties.   What is content distribution?

Content 117

Content Social Media Brand Awareness Promotion 117

Publishing Trends

NOVEMBER 4, 2024

Katherine Nintzel will join as VP, editorial director of Atria Books on November 11th. She was previously with the William Morrow Group for the past 20 years, most recently as VP, editorial director, fiction for Mariner Books. Summer Lopez and Clarisse Rosaz Shariyf are being promoted to co-CEOs. She was previously with UTA.

Art Director 75

Art Director Editorial Creative Director Digital Marketing 75

Publishing Trends

NOVEMBER 20, 2023

At Ten Speed Press , Ginee Seo has joined in the newly created position of VP, editorial director of children’s publishing, reporting to publisher Aaron Wehner. She was formerly the editorial director at Princeton Architectural Press. At the University of Pennsylvania Press , Isaiah Holbrook has joined as editorial assistant.

Art Director 85

Art Director Editorial Recruitment Architecture 85

Publishing Trends

JANUARY 19, 2023

Kevin McLain , formerly Editorial VP at Avalon Travel , joins Timber Press as Editorial Director. PROMOTIONS Ed Spade has been appointed President of Sales at HarperCollins, succeeding Josh Marwell , who will remain in an advisory capacity until his retirement in April. Jessica Cozzi has been promoted to Associate Publicist.

Art Director 81

Art Director Editorial Agency Publishing 81

Publishing Trends

DECEMBER 19, 2023

At the Morrow Group , Jennifer Hart and Benjamin Steinberg have been promoted to the role of deputy publisher, overseeing publishing strategy and operations. Gary Thompson has joined as editorial director for Square Enix Manga & Books. Jane Rotrosen Agency’s Tori Clayton has been promoted to subsidiary rights sales agent.

Editorial 84

Editorial Agency Publishing Publisher 84

Content Marketing Institute

APRIL 12, 2018

Find internal supporters to help promote the content. Recognize that paid content promotion pays off. Since Capital Group is built on long-term investing, Capital Ideas focuses on long-term considerations related to events in the news. Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan.

Brand 109

Brand Content Editorial Team Editorial 109

Publishing Trends

JANUARY 8, 2024

Janice Audet , formerly executive editor at Basic Books of Hachette Book Group , has joined The MIT Press as editorial director. At Macmillan Publishers , Susannah Noel has joined as production editor for managing editorial. Dorian Randall has been promoted to senior literary scout. He was previously CEO at Kepler’s Books.

Art Director 81

Art Director Creative Director Editorial Agency 81

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company. LukeKintigh Click To Tweet.

Brand 104

Brand Contractor Editorial Content 104

Buffer

JULY 23, 2024

Many topics can make a press release compelling to journalists or potential partners, such as:  Tying it to current events Our first press release came out in advance of Women’s History Month.   Maximize each release Press releases are multifaceted marketing tools, as they can be used for promotion on other channels as well.

Editorial Team 78

Editorial Team IT Marketing Finance 78

Publishing Trends

OCTOBER 17, 2023

At Simon & Schuster, Ariel Snead has joined as advertising and promotions assistant. She was formerly editorial assistant at Little, Brown and Company. Masie Cochran , editorial director, has been appointed as interim publisher. She will still continue to serve in her role as editorial director.

Editorial 85

Editorial Art Director Agency Digital Media 85

Content Marketing Institute

JULY 24, 2018

From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. Sponsor an event and buy a plane ticket. 50,000 or $100,000: Sponsor events. 100,000: Build a studio and start doing a series of weekly events. What should be on your grid or wish list?

Content Marketing 108

Content Marketing Marketing Content Content Creation 108

ProBlogger

MARCH 12, 2015

Over the last few years, content marketing has grown from a marketing tactic used to generate publicity and inform customers, into an essential strategy for promoting any startup, SME or large company online. Build a network of influencers and content promoters. Events can be great places to meet prospective clients and customers.

Content 47

Content Social Media Promotion Editorial 47

Buffer

AUGUST 27, 2024

Zapier automatically adds the idea to your Buffer queue as soon as your trigger event occurs. Let’s say you have an editorial calendar in Notion where each entry represents a piece of content you’re planning to publish. Include fields like title, URL, topic, and last promotion date.

Social Media 84

Social Media Content Creation Content Promotion 84

Neil Patel

DECEMBER 1, 2020

You can also explore the bookmarks that Facebook makes available, including local events, crisis response, or other timely topics. You can see what topics Twitter thinks are important now based on their editorial board and algorithms, as well as how many tweets are using those hashtags. Using Instagram Top Hashtags for Paid Ads.

Social Media 145

Social Media Keywords Media Ads 145

ProBlogger

OCTOBER 8, 2013

Every blogger wants to promote their blog. When it comes to promotion, many bloggers mostly use the online world as their main marketing vehicle. Online marketing is critical for promotion. Just because you turned off your laptop does not mean you can’t promote your blog anymore. This is a guest contribution from Rohit M.

Promotion 48

Promotion Marketing Blog Blogging 48

Neil Patel

JUNE 1, 2021

This works by talking about things like an important event in your career or sharing a challenge you’ve conquered. Webinars are videos streamed live to promote relevant content. Event Coverage Videos. Is an interesting event for your audience taking place in your hometown? Webinar Video Ideas. Memory Videos.

Creativity 141

Creativity Storytelling Concept Audience 141

Content Marketing Institute

DECEMBER 28, 2017

Promote the difference that marketers make in the world. He encourages marketers to band together to convey the value of the profession: To compete for the new marketing talent, we need to promote the meaning of what we do, not the tactics of how we do it. Unfetter your thinking before you make editorial plans. Click To Tweet.

Content Marketing 104

Content Marketing Marketing Content Editorial 104

Neil Patel

OCTOBER 8, 2020

Editorial calendar : Use this to streamline the production and publication schedule of blogs or articles. Then, once you’ve determined how often you will promote, consider your marketing budget and your team’s capabilities. A millennial fashion brand could regularly promote back-to-school outfits near the end of the summer.

Marketing 145

Marketing Social Media Search Engine Optimization Projects 145

Content Marketing Institute

AUGUST 28, 2018

All of the biggest mistakes fall into the category of creating something simply to fill an editorial calendar, not because it accomplished any other business or messaging goal. Don’t create #content simply to fill an editorial calendar, says @tamadear. Forcing humor around social, news, or world events is a #content mistake.

Content Marketing 110

Content Marketing Marketing Content Editorial 110

Content Marketing Institute

DECEMBER 7, 2018

BONUS TOOL: GetResponse (pricing starts at $15 per month) covers much of what Mailchimp does (email workflow automation, triggered events and emails, and lead nurturing). Social media promotion: Zapier. Set up a few cause-and-effect triggers so each time you publish a blog post it automatically gets promoted on your social media.

Content Marketing 103

Content Marketing Proofreader Marketing Content 103

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. The tool is one that you may have heard of – CoSchedule. CoSchedule.

Promotion 51

Promotion Editorial Content Social Media 51

Content Marketing Institute

JANUARY 16, 2019

They took to Facebook Live and Instagram Stories , tapped other drivers and celebrities to promote, plus the series’ charismatic star made plugs in his post-race interviews. Here’s the takeaway: Produce each content piece in part as an experiment – and give it all the promotional resources you can to help it succeed. Click To Tweet.

Content 90

Content Editorial Contractor Persuasion 90