Content Marketing Institute

NOVEMBER 6, 2018

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Curious as to whether user trust has deteriorated to the point where social media is no longer a safe space for your brand to play at all? You’re not alone.

Social Media 111

Social Media Media Marketing Long Form Content 111

Content Marketing Institute

MAY 28, 2018

Tracking the pulse of social media allows your company to gain feedback and draw insights to market better. Analyzing data and interpreting it through modeling can help make your brand’s social media more meaningful for each user. Predictive tool: IBM Watson Analytics for Social Media. What is modeling?

Social Media 111

Social Media Media Editorial Team Editorial 111

Buffer

DECEMBER 4, 2023

And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it.   You need a social media content calendar. Especially if you’re managing multiple channels. 

Social Media 106

Social Media Media Management Copy 106

Content Hacker

JANUARY 25, 2024

This is where understanding what is an editorial calendar can be a game-changer. An editorial calendar isn’t just about keeping dates straight; it’s your roadmap to delivering great content consistently. Table Of Contents: What is an Editorial Calendar? An editorial calendar is your content’s crystal ball.

Editorial 80

Editorial Content Content Creation Collaboration 80

Express Writers

JANUARY 28, 2025

Share on Social Media Platforms Image from Pexels Social media platforms like Facebook, X, and Instagram are great avenues for networking, microblogging, and media sharing. With social media sharing, youll enjoy increased visibility due to a large audience.

Promotion 52

Promotion Blog Post Post IT 52

Elna Cain

AUGUST 26, 2024

My latest project was about event marketing emails. Some don’t have a content team or editor while others really don’t have a editorial calendar. Over time, this knowledge spread to email marketing and social media marketing. Only some of the clients I have give me topics I know about.

Writing 191

Writing Freelance Writer Editorial 191

ContentWriters

SEPTEMBER 20, 2023

Having a content marketing editorial calendar can help you and your team stay organized. A content marketing editorial calendar provides a schedule for publishing the assets that drive your content strategy. Coordinate your content strategy with product launches, holidays, and company events to avoid overlaps.

Editorial 59

Editorial Content Marketing Marketing Content 59

Kristi Hines

JUNE 20, 2021

Editorial Calendars. Monday – Easily plan your clients’ social media posts at all stages. BuzzSumo – Research the most popular content on social media by topic. Canva – Create stunning visuals for your blog content, video thumbnails, and social promotion. Content Research Tools.

Content Marketing 130

Content Marketing Content Marketing Editorial 130

Content Marketing Institute

FEBRUARY 19, 2018

I doubt that conversation would go the same way today because most people have an online presence through social media and use the internet for information gathering. Should companies actively encourage their employees to use content marketing, including social media, to talk about the company? That was 15 years ago.

Brand 111

Brand IT Social Media Editorial 111

Grammarly

FEBRUARY 2, 2024

The surrounding environment, cultural and historical events, economic conditions, political climate, time-related nuances, and social factors all contribute to how audiences make sense of a message they receive in the moment. Advertising campaigns Advertisers create campaigns that align with current events and trends.

Persuasion 115

Persuasion Social Media Advertising Editorial 115

Melanie Saxton

JANUARY 27, 2023

National Wear Red Day on Friday, February 3, is an opportunity to get creative by wearing red, decorating buildings in red, tagging #WearRedAndGive on social media, and sharing images @AmericanHeartTX. I specialize in editorial and literary writing and editing for magazines, nonfiction books, and fiction manuscripts.

Writer 130

Writer Healthcare Medical Hospitality 130

Neil Patel

OCTOBER 8, 2020

Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. Here are some typical marketing roles : Marketing Specialist Social Media Manager Search Engine Optimization Specialist Email Marketing Manager Web Content Writer Web Producer Product Manager Marketing Analyst Advertising Coordinator.

Marketing 145

Marketing Social Media Search Engine Optimization Projects 145

Neil Patel

JULY 1, 2021

Should it be part of your regular editorial calendar ? For instance, Hootsuite does this (with Google Sheets) when planning its social media campaigns and determining what topic, site, copy, and link to use when it’s ready for the ads to go live. Then, add an event titled “Brainstorm World UFO Day Ideas.”

Content 135

Content Content Management System Ads Social Media 135

Elna Cain

JANUARY 12, 2023

An understanding of SEO and social media if you write online business content. Next, focus on your social media presence using Twitter and Linkedin. These are the best social platforms for writers since businesses are also on these platforms. Social Media Writer. Marketing automation tools.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Contently

NOVEMBER 10, 2022

New content ideas come from all corners of a company, but you’re also probably sourcing ideas from keyword research, industry news, and events. For example, if your company is attending an industry event, you can collect videos, articles, gated content, social media posts, and emails all under one roof and quickly view analytics.

Management 117

Management Freelance Content Management System Content 117

Buffer

AUGUST 29, 2023

The world of social media and content marketing is a fast-moving space. At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. We also publish to social media every day of the week across six social media platforms.

Collaboration 105

Collaboration Content Editorial Social Media 105

Neil Patel

JUNE 22, 2021

If you’re able to hit that smaller goal, the hedgehog model says to treat them well and deliver great content they’ll share with their friends across their social media channels. For example, Lyyti.com, an online event management software company, ran a split test on their product pages. Google believes in putting users first.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Neil Patel

MARCH 22, 2021

Cision has tools for monitoring all of the following: social media broadcast and video print media online media daily news briefings. For blogger outreach, Respona personalizes your pitch by adding details gathered from the social media channels belonging to your targets. Help a Reporter Out (HARO).

Social Media 139

Social Media Search Engine Optimization Keywords Engineering 139

Buffer

JUNE 13, 2024

This marketing strategy relies on online channels like social media, newsletters, and pay-per-click (PPC) ads. as well as the social media channels you’ve set up.  One drawback is that paid channels tend to be seen as less credible than earned or owned media.   What is content distribution?

Content 114

Content Social Media Brand Awareness Promotion 114

Bramework

AUGUST 3, 2022

Having an editorial content strategy is key for the growth of your blog, website or brand this year. What is an Editorial Content Strategy? Having the research to back up an editorial content strategy is a solid way to move forward. Why Do I Need an Editorial Content Strategy? This takes strategy. No pressure.

Editorial 52

Editorial IT Brand Awareness Content 52

Buffer

DECEMBER 4, 2023

And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it.   You need a social media content calendar. Especially if you’re managing multiple channels. 

Social Media 52

Social Media Media Management Copy 52

Neil Patel

APRIL 19, 2021

According to Sprout Social , the number one challenge for social media is ROI. Keep your Twitter post schedule in mind when you’re adding to your editorial content calendar. This is ideal for live events, like conferences, podcast recordings, and webinars. Set Twitter Goals. Email your customers about the contest.

Social Media 137

Social Media Promotion Ads Engagement 137

Content Marketing Institute

DECEMBER 7, 2018

The free Google Chrome extension offers basic spelling and grammar corrections in almost every place you write content across the web – web-based emails, social media updates, Google Docs, etc. Other features include a web form builder, social media marketing, and hot lead alerts. Social media promotion: Zapier.

Content Marketing 110

Content Marketing Proofreader Marketing Content 110

Neil Patel

OCTOBER 28, 2020

Without engagement, social media doesn’t exist, and engagement matters more on Instagram than most other platforms. In fact, Instagram’s engagement has been measured anywhere from four to twelve times that of other social channels. It’s easier to manage social media when you plan out content in advance.

Audience 111

Audience Social Media Editorial Engagement 111

Publishing Trends

NOVEMBER 17, 2022

At Macmillan , SVP, Communications and Events Erin Coffey is leaving the company on December 1. At Wonderwell , Eva Avery joins as Editorial Director. Katherine Devendorf has been promoted to VP and Director of Managing Editorial at Simon & Schuster Children’s Publishing. She was previously Editor at Chronicle Prism.

Art Director 94

Art Director Warehousing Editorial Recruitment 94

Neil Patel

MARCH 11, 2023

It looks like this: And that makes this tool perfect for editorial planning and scheduling. You have to find and connect with influencers who can amplify your message on social media. It’s a great addition to your lineup of social media tools. Use it before you even start drafting a blog post.

Content Marketing 114

Content Marketing Marketing Content Social Media 114

Content Marketing Institute

MARCH 20, 2018

Turn Your Strategy Into a Stellar Editorial Content Plan. Soliciting external contributors : If you are a B2B business that has a strong community of subscribers, known industry thought leaders may be interested in guest blogging on your owned media platform in exchange for valuable backlinks to increase their reach and exposure.

Content Creation 111

Content Creation Content Creator Content Editorial 111

Content Marketing Institute

NOVEMBER 1, 2018

Social media analytics. Sixty-one percent of B2B content marketers increased their use of social media over the last year, CMI research found. It only makes sense that marketers want to know what’s working on social channels. HANDPICKED RELATED CONTENT: 50 of the Best Social Media Tools Selected by Top Marketers.

Content Marketing 112

Content Marketing Marketing Content Editorial Team 112

Content Marketing Institute

MARCH 27, 2018

Explore Twitter , YouTube, Instagram, LinkedIn, and other social sites by hand. Recruit from conferences, networking events, and your customer base. You can reach out through social media , but that is less likely to get a response. HANDPICKED RELATED CONTENT: 17 No-Cost Ways Writers Can Extend Reach of Their Editorial.

Recruitment 111

Recruitment Marketing Brand Awareness Editorial Team 111

Content Marketing Institute

SEPTEMBER 17, 2018

I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools. 50 of the Best Social Media Tools Selected by Top Marketers. Social media and audience-building. How much does it cost?

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

FEBRUARY 12, 2018

AirTable has proved amazingly useful for editorial calendar planning , mostly because it’s an insanely elegant combination of spreadsheet and database. I also use Mixmax to set up email triggers, embed surveys and polls into an email, and write editorial due date reminders to be sent in the future. Work-related apps and tools.

Editorial 111

Editorial Text Content Marketing Projects 111

Contently

MAY 11, 2024

It’s a good idea to subscribe to local news sites and sign up for alerts on local events relevant to your industry (e.g., Asking local influencers to share their experiences or hosting community events are other avenues to explore. Don’t forget to amplify their content on your own website, blog, and social accounts.

SEO 85

SEO Content Food Social Media 85

Freelance Writing Jobs

FEBRUARY 27, 2023

You can connect with freelance professionals worldwide by participating in social media groups, online forums, and networking platforms, thereby expanding your network. Finding co-writers in the same niche Don’t give up so quickly; instead, leverage social media to locate industry pioneers to partner with.

Collaboration 96

Collaboration Freelance Writer Agency 96

Publishing Trends

FEBRUARY 20, 2024

Katie Burton has joined Random House Children’s Books as senior associate for social media. Rebecca Rocillo has joined as editorial assistant for McClelland & Stewart. She was previously editorial assistant at Book of the Month and scout at KF Literary Scouting. Kelsey Curtis has joined Vintage , as senior publicist.

Editorial 84

Editorial Agency Publisher Publishing 84

Neil Patel

JUNE 1, 2021

This works by talking about things like an important event in your career or sharing a challenge you’ve conquered. Comments and messages received on social media or on the videos themselves can be used as ideas for videos. Event Coverage Videos. Q&A Videos. Memory Videos. This is a fact.

Creativity 141

Creativity Storytelling Concept Audience 141

Content Marketing Institute

DECEMBER 25, 2018

To avoid providing too much (or too little) detail in your statement, follow these tips: Be succinct but don’t oversimplify: Describe your editorial mission clearly to prevent your content team and your readers from making assumptions about the purpose of your brand’s content. social media). Content creation tips and tools.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

JULY 24, 2018

From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. Sponsor an event and buy a plane ticket. 50,000 or $100,000: Sponsor events. 100,000: Build a studio and start doing a series of weekly events. ” Andy Crestodina , co-founder, CMO, Orbit Media.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111