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Press Releases Are My Secret to Marketing on a Small Budget: Here’s How I Do It With No PR Background

Buffer

Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms.   Maximize each release Press releases are multifaceted marketing tools, as they can be used for promotion on other channels as well.

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The New Best Practices for Native Advertising on Editorial Sites

Moz

On editorial sites (think news, niche blogs and online magazines), consumer behavior has shifted quite a bit. The coronavirus news cycle brought a boom of interest to editorial sites across the web from March to April. Editorial sites have the potential to serve native ads in a lot of different places.

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Content Syndication: More Than a Traffic Boost

Content Marketing Institute

Eventually, I saw an opening at the financial news site TheStreet.com and, based on my experience with the credit-card documentary, I landed a job there as managing editor of MainStreet.com, a new site focused on personal finance. We needed traffic and we were new, so generating awareness in a crowded personal finance beat was not easy.

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People Round-Up, Mid-December 2022

Publishing Trends

At DK , Scott Grande joins as VP, Commercial Finance & Operations for North America. Following a reorganization, Leigh Haber has left her position as VP of Books at Oprah Daily and Editorial Director of Oprah’s Book Club. Additionally, Fernanda Martínez has launched an editorial services agency, Fernanda Literary Services.

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People Round-Up, Mid-November 2022

Publishing Trends

At Wonderwell , Eva Avery joins as Editorial Director. PROMOTIONS. Katherine Devendorf has been promoted to VP and Director of Managing Editorial at Simon & Schuster Children’s Publishing. Leslie Mechanic has been promoted to Art Director for Little Simon and Simon Spotlight. McElderry Books. McElderry Books.

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People Round Up, Early November, 2024

Publishing Trends

Katherine Nintzel will join as VP, editorial director of Atria Books on November 11th. She was previously with the William Morrow Group for the past 20 years, most recently as VP, editorial director, fiction for Mariner Books. Summer Lopez and Clarisse Rosaz Shariyf are being promoted to co-CEOs. She was previously with UTA.

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People Round-Up, Mid-January 2023

Publishing Trends

Previously he was VP, Finance at Cengage Learning. Kevin McLain , formerly Editorial VP at Avalon Travel , joins Timber Press as Editorial Director. PROMOTIONS Ed Spade has been appointed President of Sales at HarperCollins, succeeding Josh Marwell , who will remain in an advisory capacity until his retirement in April.