Content Marketing Institute

JANUARY 28, 2019

In case you haven’t noticed – over the years here at CMI we’ve spent quite a few brain cells and digital ink defining and defending the approach of content marketing as a separate and distinct methodology to influence customer behavior. 1 Google result to the question “what is content marketing.” He said it very plainly.

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Marketing Government Content Content Creation 110

Melanie Saxton

MAY 26, 2023

Meet the dynamic women who are instrumental in governing, guiding, promoting, and sustaining our community, some for decades and some more recently. Need a Writer and Editor in The Woodlands to Assist with Your Bio, Book, or Marketing Material? Sekula-Gibbs at thewoodlandstownship-tx.gov. Visit mcfoodbank.org to make a difference.

Writer 130

Writer Food Banking Government 130

Contently

JANUARY 3, 2023

For example, using generative AI to produce articles or videos could allow bad actors, authoritarians, and even governments to sow division. One approach is through policies and regulations that govern the use of AI and integrate them into the legal and regulatory system. So how is AI being governed? Define goals and objectives.

Content Creation 99

Content Creation Government Content Electronics 99

ContentWriters

SEPTEMBER 27, 2023

An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for. Adherence to your editorial policy will save time and ensure all content consistently communicates with one single brand voice. What is an Editorial Policy?

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Editorial IT Blog Blogging 64

Content Marketing Institute

MARCH 8, 2018

They’re too close to their creations – the blogs, thought leadership, and marketing pieces – to see them through the audience’s eyes. It can move organizations from a subjective approach, often fraught with editorial friction, to an objective, metric-based approach. government-created content less dense and confusing.

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Government Content Editorial Prose 111

Content Marketing Institute

DECEMBER 19, 2018

4 Reasons You Should Act on Influencer Marketing. Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging. A cheesy marketing stunt? Moleskine creates the Fold ( February ).

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Content Marketing Marketing Government Food 103

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. Some companies only see it as a more efficient way to do classic, direct marketing. And content marketing is neither of those things. HANDPICKED RELATED CONTENT: How Content Marketing Can Save Your Digital Marketing Strategy.

Content Marketing 111

Content Marketing Marketing Content Electronics 111

Jane Friedman

AUGUST 29, 2023

Almost all news outlets have op-ed sections, where writers not affiliated with the publication’s editorial board can contribute. Fun fact: Op-ed is short for “opposite the editorial page,” and not “opinion.”) Many online publications feature op-eds as well.

Editorial 135

Editorial Persuasion Government Retail 135

Bramework

AUGUST 3, 2022

Having an editorial content strategy is key for the growth of your blog, website or brand this year. What is an Editorial Content Strategy? According to Quoracreative , these facts about content marketing may make you rethink your strategy: On average, 4 out of 5 Americans are online daily reading blogs. This takes strategy.

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Editorial IT Brand Awareness Content 52

Content Marketing Institute

OCTOBER 15, 2018

Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way. When the Dutch government used readability tools , it found its content’s readability level (C1 – see scale below) was too high for the majority of readers in the Netherlands, who are at a B1 readability level. Is relatable.

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Proofreader Medical Government Editorial Team 109

Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. Our aim is to highlight new, optimal internal business models for content marketing and use the innovations of the moving assembly line as a metaphor for that. And content marketing is neither of those things.

Content Marketing 75

Content Marketing Marketing Content Editorial 75

Jane Friedman

JANUARY 24, 2023

The author marketing hub – Written Word Media makes effective book marketing easy for authors. Reading endless submissions off the slush pile (your likely entry point at an agency) and learning what agents do and don’t respond to as effective and marketable work is invaluable training ground. Want to be considered?

Editorial 122

Editorial Storytelling Electronics Agency 122

Smart Blogger

FEBRUARY 20, 2023

The marketing industry is quickly evolving, and marketing jobs are in increasing demand. For example, industry experts expect marketing manager jobs to grow twice as fast as the average employment rate over the next decade. Meanwhile, they expect market research analyst roles to grow nearly four times as fast in the same period.

Marketing 74

Marketing Social Media Collaboration Digital Marketing 74

Elna Cain

JANUARY 12, 2023

Marketing automation tools. Copywriters create content for marketing materials to draw in customers using persuasive language. Medical writing can include pharmaceutical documentation, educational material, and marketing material. In a competitive job market, resumes and cover letters must be carefully crafted to match the job.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Make a Living Writing

OCTOBER 29, 2023

Anywhere thousands of writers are gathered online, it’s a race to the bottom on price Lazy marketing. And businesses do their own, proactive marketing. Many, many businesses rely on email marketing. But small businesses are often low on automated email marketing sequences. Ask if they could use help with those.

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Freelance Writing Portfolio Agency 110

The Hoth

JANUARY 23, 2023

So if your website has many backlinks from high-authority websites (think government and educational institutions, trusted companies, etc.), Typically, sites with high domain authority are along the lines of industry thought leaders, enterprise-level companies, universities, nonprofits, and government agencies.

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Website Editorial Content Creator SEO 98

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 111

Brand Content Storytelling Editorial Team 111

Contently

JULY 3, 2024

For example, using generative AI content to produce articles or videos could allow bad actors, authoritarians, and even governments to sow division. One approach is through policies and regulations that govern the use of AI and integrate them into the legal and regulatory system. So how is AI being governed?

Content Creation 52

Content Creation Government Electronics Content 52

Content Marketing Institute

MARCH 28, 2018

If you’re thinking about conducting original research to use the data for your content marketing, there are important questions to ask before you get started. blog posts, e-books, webinars, videos) for content marketing purposes. A basic internet search could lead you to industry association data, libraries, government reports, etc.

Consulting 109

Consulting Projects Recruitment Government 109

Content Hacker

DECEMBER 16, 2023

To truly connect with your audience in today’s content-saturated digital world, you need to know how to craft a content marketing strategy. That’s where crafting an effective content marketing strategy comes into play. How do you craft a marketing strategy? What are the 5 essential elements of a content marketing strategy?

Content Marketing 52

Content Marketing Brand Awareness Marketing Content 52

ProBlogger

NOVEMBER 15, 2011

Fortunately you don’t have to be a lawyer or law scholar to understand the laws that govern blogging, particularly in the U.S. It’s really pretty straightforward if you think about a few things: Label information clearly: Wherever you have content, make it perfectly clear which information is editorial and which is advertising.

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Blogger Government Copy Consulting 52

Contently

JULY 19, 2024

Content marketing projects thrive or languish based on the creative brief. AI fluency is a key content skill Technology has laid the foundation for modern marketing, and generative AI is reinforcing the walls. Today’s marketing teams are revolutionizing their strategies using generative AI tools.

Content 52

Content Text Government Concept 52

ProBlogger

APRIL 26, 2015

Perhaps most importantly, it’s a critical marketing tool to spread knowledge of your work and the issues you prioritize to millions of potential supporters. There may be some push back at first, but developing a smooth editorial process and providing guidance about writing subjects and style can actually make blogging fun for employees.

Blog 53

Blog Blogging Recruitment Government 53

Moz

DECEMBER 5, 2018

When you’ve accomplished step one in your local search marketing, how do you take step two? You already know that any local business you market has to have the table stakes of accurate structured citations on major platforms like Facebook, Yelp, Infogroup, Acxiom, and YP. You can enjoy her previous articles here.

SEO 52

SEO Editorial Hospitality Website 52

Make a Living Writing

NOVEMBER 17, 2024

Find people on LinkedIn—former editors, marketing managers, co-workers — and reconnect. Get a Book of Lists for your nearest major market, for a ready source of quality corporate leads. Get The Writers Market with online support, so you can easily research publications. Do more research and find new markets.

Writing 97

Writing Freelance Social Media Writer 97

Content Marketing Institute

JANUARY 26, 2018

Between Content Marketing Institute writers and guest contributors, we’ve covered basic content calendar tips (including templates and examples) thoroughly over the years. But as your organization’s content marketing maturity increases, you may outgrow your existing approach. How will you know? A content calendar by any other name.

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Editorial Government Content Editorial Team 111

Content Marketing Institute

MAY 15, 2018

Putting aside any political connotations, let’s instead consider whether marketers are guilty of inadvertently spreading inaccurate, outdated, or just plain wrong information. HANDPICKED RELATED CONTENT: Fact-Checking for Content Marketers: How to Protect Credibility in the Era of Fake News [Checklist]. Click To Tweet. Taken on trust.

Social Media 111

Social Media Media Government Hospitality 111

Ben Settle

MAY 2, 2024

Well, because of this: Many years ago — way back in 2007 — I got hired by a guy who was doing business with Dan Kennedy’s printer friend (Pete the Printer) to go through a whole bunch of Dan’s old ‘NO BS Marketing Letters’ and write ezine articles out of them. No, I have no real responsibilities or any editorial control.

Government 52

Government Social Media Editorial Copywriter 52

The Creative Penn

OCTOBER 21, 2024

In the intro, new Kindle devices [ Amazon ]; new European markets for Spotify audiobooks [ Spotify ]; customisable audio with Google NotebookLM ; Amazon Ads launches new AI tools for advertisers ; Enhancing Creativity with AI Tools [ ALLi ]; My Lessons Learned from 10 Million Downloads of the show ; and Blood Vintage Kickstarter wrap-up.

Publisher 64

Publisher Publishing Publishing Creativity 64

Men With Pens

DECEMBER 6, 2009

I’m marketing. Stop Hunting Customers and Penetrating Markets – Start Speaking the Language of Caring Reply Melinda | WAHM Biz Builder ( @superwahm1 ) December 7, 2009 at 5:31 am I think there are two sides to it, and it’s a very fine line between them. And yes, it’s also marketing. No way, dude.

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Blog Post Post Blog Blogging 64

Content Marketing Institute

DECEMBER 27, 2017

If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. Everything you do as a content marketer should flow from a deliberately constructed content marketing strategy. Click To Tweet. Bring in more sales leads?

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Content Marketing Editorial Marketing Government 112

Men With Pens

JUNE 2, 2010

Your Editorial Policies Do you edit guest posts? Will government cutbacks curtail recovery in the construction sector? Small Business Owners: Total Screw Up From British Airways Leaves a Critical Marketing Lesson for All of Us Reply Ann Smarty ( @seosmarty ) June 3, 2010 at 12:17 pm So many thanks for accepting and publishing my post!

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Post Blog Blogging Copywriter 81

Verblio

FEBRUARY 10, 2025

You know content marketing is importantnecessary, evenbut your team (if you even have one) is already stretched thin. Content marketing outsourcing is your solution. What is Content Marketing Outsourcing? Let’s be honest: Content marketing is hard. Why Outsource Content Creation? Really hard.

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Content Marketing Marketing Editorial Content 59

The Hoth

APRIL 10, 2025

If youve spent any amount of time in the content marketing and SEO world, youve undoubtedly heard about E-E-A-T but what is it, and does it still matter for generative AI search? only government institutions can receive a.gov, and only educational institutions can receive a.edu, and so on). Source citations. But how can you do that?

Editorial 59

Editorial Digital Marketing Government Keywords 59

Backlinko

JULY 12, 2024

Let’s get one thing clear, though: Trends and marketing hype are not the same thing. Describe an SEO Marketing Campaign You Worked On. For a senior role, the recruiter will want to know if you’ve created and implemented an SEO marketing campaign. How Do You Collaborate With Other Marketing Teams?

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SEO Keywords Agency Landing Page 109