Content Marketing Institute

JULY 16, 2018

Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because the misperceptions about editorial calendars and content marketing strategies are still common. At the risk of sounding ranty, I’d love to yell from the rooftops: An editorial calendar is not a content marketing strategy !

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Editorial Content Marketing Architecture Marketing 111

Content Marketing Institute

MAY 10, 2018

Let’s address the ugly part of editorial mission statements up front. Yet, there are plenty of reasons why brands should have an editorial mission statement. As Kane Jamison writes , “(c)ontent that’s not backed by an editorial mission statement is a bit like a ship without a compass.”. KaneJamison Click To Tweet. The good news?

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Editorial Content Marketing Publishing Publisher 108

Jane Friedman

APRIL 16, 2025

Photo by Pavel Danilyuk Todays post is excerpted from From Pitch to Print: The Nonfiction Writers 10-Step Plan to Getting Published by Dr. Jennifer Dorsey. Bookshop Amazon Many authors I work with are often surprised to find that marketing for their book actually begins well in advance of finding a publishing path. To people you know.

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ContentWriters

JANUARY 30, 2025

Check the publisher: Are they a government agency or a professional institution? What are their editorial standards or policies ? Because people are rightfully skeptical about misleading information online, its up to you as a writer to gain the trust of your audience by using authoritative, reputable sources to back up your ideas.

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Content Marketing Institute

MARCH 6, 2018

There are just as many of us whose job it is to fulfill the promise of those strategic ideals by implementing and executing on an editorial plan – i.e., the policy, process, team resource, and task-related decisions that will best position your content marketing program for long-term success. What’s in an editorial plan?

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Editorial Government Content Collaboration 110

Jane Friedman

SEPTEMBER 17, 2024

The editor who took over, more interested in publishing nonfiction than fiction, politely passed. Published by Akashic Books, part of their Noir series, Denver Noir was the best group project I ever did. Today’s post is by author Cynthia Swanson. I’m not going to lie—it was an amazing deal. It also gave me a sense of having “made it.”

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Publisher Publishing Publishing Editorial 145

Jane Friedman

OCTOBER 10, 2024

Today’s post is by Elizabeth Held, who publishes the newsletter What To Read If on Substack. When I mentioned to Christine Larson, author of Love in the Time of Self-Publishing , that more than a dozen romance writers had donated to an auction to help my neighborhood bookstore make repairs from flood damage, she immediately lit up.

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Publishing Publisher Publishing Editorial 132

Contently

SEPTEMBER 30, 2024

This provision established that online platforms (and later social media companies) would not be classified as publishers, which gave them immunity from liability for user-generated content. Understanding the implications of state and federal regulations will be key to navigating this ever-changing terrain.

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Make a Living Writing

JANUARY 2, 2025

Just about every editor is scrambling to fill their editorial calendars right now. There are no published guidelines for pitching, but they’ve paid $0.27 LiisBeth LiisBeth publishes content focused on feminist entrepreneurs, creators, and leaders committed to gender equality. You’re not the only one. Keep going.

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Freelance Architecture Writing Editorial 96

Express Writers

JANUARY 28, 2025

Share on Content Publishing Platforms Content publishing platforms allow you to create and publish longer content than is possible on social media. These content publishing platforms are user-friendly, making them easy to use for non-tech persons. When choosing the best publishing platform, consider your audience.

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Promotion Blog Post Post IT 52

Content Hacker

JANUARY 25, 2024

This is where understanding what is an editorial calendar can be a game-changer. An editorial calendar isn’t just about keeping dates straight; it’s your roadmap to delivering great content consistently. Table Of Contents: What is an Editorial Calendar? An editorial calendar is your content’s crystal ball.

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Editorial Content Content Creation Collaboration 80

Backlinko

APRIL 7, 2025

We aim for every article we publish to meet or exceed Google’s helpful content standards. Use it before hitting publish to ensure your content meets Google’s quality standards. Like it or not, were all at the mercy of Googles ranking systems. Systems that reward some sites with high rankings. And ranks for more than 3.2K

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Medical Content Keywords Engineering 95

Make a Living Writing

DECEMBER 10, 2024

One of the best things about greeting card writing jobs is that most companies don’t care whether you’ve just been nominated for a Pulitzer Prize or your mom’s refrigerator is the only place your writing has ever been published. That’s where you’d be wrong. How do you become a greeting card writer?

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Freelance Writing Portfolio Editorial 98

ContentWriters

SEPTEMBER 27, 2023

An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for. Adherence to your editorial policy will save time and ensure all content consistently communicates with one single brand voice. What is an Editorial Policy?

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Contently

SEPTEMBER 10, 2024

What if a trend fades before I can publish my content? For more tips on how to create and execute your editorial calendar, subscribe to The Content Strategist. But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy.

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Content Marketing Marketing Utilities Content 98

Contently

SEPTEMBER 4, 2024

This revealed a disconnect between the type of content we’d been publishing for the past three years and the topics that are the most interesting, valuable, and searched for among our target audience. We wanted a data-backed action plan for making our content as relevant as possible in 2024 and beyond. There was no easy way to fix this.

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Content Blog Blogging Keywords 92

The Idea Logical Company

JUNE 19, 2022

Book publishing has changed dramatically in the past 30 years, in the past 20 years, in the past 10 years, and even in the last five years. The “incumbents” — established publishers — had a massive moat protecting them from interlopers when most books were sold in stores.

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Make a Living Writing

DECEMBER 2, 2024

They also publish poetry. They publish both shorter features (300-600 words) and full-length stories up to 1,500 words. They publish articles that highlight particular authors, artists, and ministries; reviews of newly published books, music, or movies; and in-depth feature stories of up to 2,600 words. word and up 2.

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Freelance Writing Blog Blogging 97

Content Marketing Institute

JANUARY 18, 2018

How do we evolve from seeing content as sales collateral to acting like publishers? Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one.

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Publishing Publisher Publishing Editorial Team 111

Buffer

AUGUST 27, 2024

Let’s say you have an editorial calendar in Notion where each entry represents a piece of content you’re planning to publish. Ever had a brilliant idea, scribbled it in your notes app, and promptly forgotten about it? Or found a piece of content you worked on a while ago that could do with a refresh and redistribution?

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Social Media Content Creation Content Promotion 81

Neil Patel

JULY 28, 2021

Once you have clearly defined your goals, you can determine if a content strategy is actually the best way to achieve them. Don’t assume that content is the best option in every situation. Different segments of the sales funnel warrant different types of content. Understanding what content works best and where can also be useful in the long run.

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IT Content Social Media Brand Awareness 141

Backlinko

OCTOBER 21, 2024

Information Gain Goals Adding too much new information may be risky if you publish SEO-driven content. That feeling of envy mixed with respect? It usually means you learned something new. This concept is known as “information gain” in SEO. It’s what makes your content fresh—often leading to better rankings. The punchline?

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Elna Cain

OCTOBER 19, 2023

Pitch email guideline example of what not to pitch Atlas Obscura specifically lays out what they don’t want and things they will never publish for their magazine. If you want to be able to work from home as a freelance writer, then a way to get started is to snag paid guest posting websites.

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Website Retail Portfolio Writing 226

Jane Friedman

DECEMBER 15, 2022

Today’s guest post is a Q&A by Sangeeta Mehta ( @sangeeta_editor ), a former acquiring editor of children’s books at Little, Brown and Simon & Schuster, who runs her own editorial services company. Where do editorial letters—better known in our field as “edit letters”—fit in?

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Jane Friedman

AUGUST 24, 2023

I’ve had a couple of experiences over the past six months or so that have provided some intriguing glimpses at how publishing services are trying to make even just a little more money, while the behemoth Amazon dominates search and sales in self-publishing. It may be a bit or a lot lower , but not higher. And on it goes like that.

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Publisher Publishing Publishing Retail 98

Neil Patel

APRIL 9, 2021

To that end, there are a few things you should consider before diving into how to claim your business on Google. For example: What are your customers finding when they search for your business online? If they need to know your phone number, how quickly can they access it? If they want to know if you have parking available, how will they find out?

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Sales IT Text Retail 145

Content Marketing Institute

FEBRUARY 19, 2018

I doubt that conversation would go the same way today because most people have an online presence through social media and use the internet for information gathering. But how do the two work in harmony? Should they? Should people closely connect their brand to their employers? jaysondemers Click To Tweet. Click To Tweet.

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Brand IT Social Media Editorial 111

ContentWriters

SEPTEMBER 20, 2023

Having a content marketing editorial calendar can help you and your team stay organized. A content marketing editorial calendar provides a schedule for publishing the assets that drive your content strategy. These could include the content type, publishing channel, target persona, CTA, publish date, or something else.

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Editorial Content Marketing Marketing Content 59

Jane Friedman

MAY 7, 2024

There’s been a lot of discussion recently about the challenges around publishing with the Big Five, some of it overblown and some of it valid. Here are three great resources for compiling your initial list of publishers who accept unagented work: Authors Publish : Their free magazine is full of opportunities for unagented writers.

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Retail Publishing Publisher Publishing 137

Content Hacker

OCTOBER 25, 2022

Several years back, HubSpot published a report that finally answered a burning question: “How much should you blog?”. It was found that companies with over 400 published blogs get 2x more traffic on average. Publishing 2-4 blog posts per week offers the highest conversion rate and traffic. Let’s get to it. more traffic.

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Content Marketing IT Marketing Search Engine Optimization 96

Make a Living Writing

JULY 5, 2023

If you’re here, chances are that you love reading and book publishing jobs are up there in your list of dream careers. In this article, we’ll look at nine different book publishing jobs you could secure, the skills you need, and what kind of pay you could earn. Not all book publishing jobs include this aspect.

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Publisher Publishing Publishing Editorial 73

Elna Cain

AUGUST 26, 2024

Some don’t have a content team or editor while others really don’t have a editorial calendar. When a freelance writing client gives me a 3,000-word article, it usually takes me ten days to write it. I would see this over and over again. Other times, it’s how many clients freelance writers are working with. What gives?

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Writing Freelance Writer Editorial 191

Content Marketing Institute

FEBRUARY 2, 2018

Each month we try to have a good editorial balance and have new content published for each buyer persona. Each month @AdEspresso publishes new content for each buyer persona, says @MassimoCw. When you read or see a piece of high-quality content, you wonder how it got created. Is it great for business too?”. Click To Tweet.

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Content Marketing Brand Editorial Marketing 112

Contently

NOVEMBER 22, 2023

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. A well-crafted, results-focused editorial calendar ensures your content efforts aren’t just a shot in the dark. The Anatomy of a Results-Focused Editorial Calendar 1.

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Editorial Editorial Team Collaboration Content Creation 52

Kristi Hines

JUNE 20, 2021

Editorial Calendars. Wrike – Plan your content, create a new workflow, and track items from the first draft to publishing. Instantly edit and publish videos to share for any digital destination. The right apps and software can help you research, create, edit, and promote your content. See all of your projects together.

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Content Marketing Content Marketing Editorial 130

Jane Friedman

AUGUST 29, 2023

Photo by Steve Johnson on Unsplash Today’s post is excerpted from Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published by Estelle Erasmus. Almost all news outlets have op-ed sections, where writers not affiliated with the publication’s editorial board can contribute.

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Editorial Government Persuasion Retail 135

ContentWriters

FEBRUARY 28, 2025

But with millions of posts published daily, how do you consistently generate fresh ideas? million blog posts published daily , standing out requires quality and strategic topic selection. A Strategic Approach to Content Ideation With approximately 7.5 Even the most seasoned marketer occasionally hits a wall.

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Content Content Creation Blog Blogging 59