Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Russ Henneberry, Director of Editorial for Digital Marketer, strategically uses the power of instant gratification to craft his call-to-action messages.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Content Marketing Institute

APRIL 27, 2018

Optimize bio link, offer, and landing page to drive leads with #InstagramMarketing, says @zorzini. Create an Instagram-specific landing page. Another crucial element of Foundr Magazine’s strategy is to use a landing page optimized for Instagram traffic. The bio link is also important. Click To Tweet.

Landing Page 111

Landing Page Editorial Team Social Media Editorial 111

Content Marketing Institute

NOVEMBER 17, 2017

Sure, you have to get them to click “I agree” to confirm the legalese, but your opportunities to engage widen when you direct these visitors to a landing page. Covelli Enterprises, which owns Panera restaurants in Ohio, takes Wi-Fi users to a landing page promoting an upcoming feature such as this one for Veterans Day.

Audience 111

Audience Landing Page Entertainment Content 111

Elna Cain

JANUARY 12, 2023

Brochures, landing pages, and newsletters are examples of copywriting projects you might do. So, you would write for ConvertKit’s blog or Mailerlite’s blog about email like: 30 Fitness Landing Page Ideas that Ramp Up Sales. How this Creator Created One Landing Page and Made $1 Million.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Content Marketing Institute

JUNE 6, 2018

While shoppers early in the buying process are offered an interactive landing page to sort and explore models based on individual preferences, more primed buyers are led to a page that displays local showrooms and seasonal deals. Landing page performance report. Accelerated mobile pages. The result?

Landing Page 111

Landing Page Editorial Team Recruitment Editorial 111

Content Marketing Institute

JANUARY 15, 2019

On Instagram, you can’t provide a URL within an individual post, so include a link to your site – or landing page – in your bio. Saving your live video gives you the chance to take more editorial control over the broadcast to make changes and improve the quality. Create a landing page to promote text, audio, visual resources.

Landing Page 110

Landing Page Editorial Team Editorial Brand Awareness 110

ContentWriters

JANUARY 9, 2025

Follow with an editorial check for clarity and flow, and finish with final stakeholder approval. You’ll need a dedicated landing page optimized for search engines and a form to capture contact information. Allow adequate time for each review stage and be prepared to make substantial revisions based on expert feedback.

Healthcare 59

Healthcare Medical Writing Lead Generation 59

Content Marketing Institute

JUNE 18, 2018

Webprofits added a video to the landing page and saw the increase in conversion rate by 16.4% Conversionxl shares a case study where a video on the landing page achieved an increase in conversion rates by 79.3%. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Website 111

Website Editorial Team Landing Page Content Creator 111

Content Marketing Institute

AUGUST 1, 2018

Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest. Your editorial should tell 1 story instead of many disconnected pieces, says @MicheleLinn. Alternatively, consider a landing page like this one from Upwork. Click To Tweet.

Editorial 103

Editorial Content Editorial Team Projects 103

Verblio

APRIL 1, 2025

They create as many blog posts and landing pages based on their keyword research as possible, looking to “feed the machine” of search engines to the best of their ability. Need your content in your CMS, formatted according to your editorial guidelines? Sure thing. Absolutely.

SEO 52

SEO Search Engine Optimization Content Content Creation 52

Neil Patel

JULY 7, 2020

There’s much more to local SEO and a lot of it has to do with your landing page. Here’s a template that breaks down the anatomy of an optimized local landing page. You can also use this editorial calendar to help you out. If you want to rank for local-based terms, it’s not just about optimizing for keywords.

SEO 145

SEO Keywords Landing Page Content Creation 145

Neil Patel

SEPTEMBER 27, 2021

Content Marketing Institute Blog – Success Focus: Editorial Calendars. One of the first parts of building a strong content marketing campaign is getting your team on the same page and coming up with a content strategy for the weeks, months, or years ahead. What kind of topics should marketing blogs cover?

Marketing 143

Marketing Blogging Blog Social Media 143

Content Marketing Institute

OCTOBER 26, 2017

Unbounce , which has his landing page. To create a high-performance website for a startup (or any business), “Build a beast with a billion landing pages.” Envision your website as if every single page were a landing page. Even a product-description page can act as a landing page.

Pharmaceutical 108

Pharmaceutical Landing Page Marketing Editorial Team 108

Content Marketing Institute

APRIL 25, 2018

Its State of Marketing report landing page uncovers key takeaways from the research – and the gated content bundles the report with documents and templates that align with these ideas: personas, a marketing plan, and a content plan. HANDPICKED RELATED CONTENT: 17 No-Cost Ways Writers Can Extend Reach of Their Editorial.

Projects 111

Projects Landing Page Editorial Brand Awareness 111

Content Marketing Institute

MARCH 1, 2018

And we hired a full-time inbound marketing expert to generate leads through landing pages and nurture those leads through an evolving set of email sequences. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The results came quickly.

Brand 111

Brand IT Editorial Team Social Media 111

BKA Content

APRIL 24, 2024

The average conversion rate for most landing pages is only about 2.5%. At BKA, we prefer using an editorial calendar alongside our content map to avoid confusion. For B2B customers, detailed product pages, white papers and landing pages may be ideal, and virtually all audiences respond well to video content.

Landing Page 94

Landing Page Content Social Media Keywords 94

Content Marketing Institute

JANUARY 7, 2019

The tool also gives editorial suggestions, i.e., popular questions around your topic that will help you build a more in-depth copy. Input your URL and discover the featured snippets , “people also ask,” and “searches related to” for your page. Repeat the process until the content scores 90 or higher.

Editorial Team 111

Editorial Team Editorial Content Concept 111

Contently

DECEMBER 14, 2022

Contently can help you build an effective multi-channel framework, placing strategy, creation, review, SEO analysis, editorial calendar, and measurement under one roof. Optimizing mid-funnel landing pages for SEO can also help you generate leads, as members of your target audience can quickly and easily find your product or service.

Editorial 92

Editorial Content Lead Generation Brand Awareness 92

Jane Friedman

FEBRUARY 28, 2023

Your online presence–your editorial platform–is what determines this answer. Initially, your website might only be a single landing page; that’s okay, as long as it’s a page done well. The ways in which you can provide editorial assistance will grow to be nuanced and extensive. Learn more.

Architecture 142

Architecture Proofreader Construction Projects 142

Content Marketing Institute

NOVEMBER 2, 2018

Limit the number of redirects to one – from one URL to the final landing page. Limit the number of redirects to one - from one URL to the final landing page, says @ab80. ? Logically, content compression shortens the time it takes to load your page as well as improves rendering time. Click To Tweet.

Website 111

Website Editorial Team Landing Page Script 111

Neil Patel

FEBRUARY 3, 2021

The paid versions, however, get you access to the Getty editorial image library and Getty videos. Depending on your reason for creating a story, you can add CTA boxes, links to landing pages , and links to product pages. With the free version, you gain access to Getty Images’ creative commons images. Make Stories.

Storytelling 140

Storytelling Social Media Content Creator Landing Page 140

Content Marketing Institute

JANUARY 21, 2019

It gets everyone on the same page. You can use the mission statement in editorial and content planning meetings. HANDPICKED RELATED CONTENT: The Good, The Bad, and The Ugly of Editorial Mission Statements. I’m almost ready to make this just a rule, like an editorial standard. For your internal teams (i.e.,

Content Marketing 110

Content Marketing Marketing Editorial Content 110

Content Marketing Institute

NOVEMBER 6, 2017

17 No-Cost Ways Writers Can Extend Reach of Their Editorial. After you optimize your content for YouTube and rake in some views, I recommend natively hosting your best video content on your landing pages as well. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

SEO 111

SEO Social Media Content Landing Page 111

Neil Patel

OCTOBER 8, 2020

Web Content writer: works on blog posts, guest posts, social media copy, and landing pages. Editorial calendar : Use this to streamline the production and publication schedule of blogs or articles. Here an example of how to make it work for you.

Marketing 145

Marketing Social Media Search Engine Optimization Projects 145

Neil Patel

MAY 19, 2021

When it comes to creating your FAQ, you have two options: Create a dedicated FAQ page. Integrate a FAQ section on landing pages, product pages, or blog posts. Adding links to other pages within your answers adds to the FAQ power. Not adding a date could stop you from landing spot #0 with Google.

Keywords 139

Keywords SEO Digital Marketing Landing Page 139

Content Marketing Institute

OCTOBER 8, 2017

I can write about the need to A/B test your landing pages all I want. But if I write, “We A/B tested click pop-ups over landing pages for our gated content and saw a 44.3% Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Inherent trust.

Content Creator 111

Content Creator Audience Content Script 111

Content Marketing Institute

OCTOBER 25, 2017

We switched and targeted people who had been to our landing page by installing a Facebook pixel on our website and targeting them through the custom audience feature in Facebook advertising. Landing page visitors. Pricing page visitors. It didn’t work. Blog readers (even better if you segment them by topics).

Advertising 111

Advertising Landing Page Editorial Team Promotion 111

Contently

MAY 9, 2024

It’s a more editorial style that can make your white paper read like a magazine story. Create enticing teasers to generate curiosity and drive traffic to a dedicated landing page where visitors can download the white paper in exchange for their contact information. Some white papers opt to use in-text citations.

Proofreader 109

Proofreader Writing Recruitment Brand 109

Content Marketing Institute

APRIL 16, 2018

I type a generic term connected to the example business – hiking – and the tool generates an overwhelming number of useful suggestions of pages to create to rank for those search queries. A few years ago, search marketers needed a landing page for each variation of the keyword because search engines focused on exact keyword matching.

Keywords 112

Keywords Concept Content Editorial Team 112

Neil Patel

AUGUST 25, 2021

A typical landing page headline, with both clarity and simplicity, is this one, from Rainmaker.fm: Digital Photography School , a popular content-rich site that was founded by Darren Rowse, has some clear and clickable headlines. Editorial links are the best kinds of links to get, because you don’t ask for them.

Writing 145

Writing Copy Content Marketing Social Media 145

Buffer

JUNE 13, 2024

Create an editorial calendar Determine how often you want to share content on each channel — and then create an editorial calendar. Its website features an interactive map, plus videos and VR tours of high-end homes. With this approach, you can see how your content performs on different platforms.

Content 114

Content Social Media Brand Awareness Promotion 114

Make a Living Writing

APRIL 15, 2024

Remote copywriters create advertisements, email campaigns, landing pages, and sales copy for businesses. from the Editorial Freelancers Association) to enhance your credibility. Copywriting Copywriting involves crafting persuasive and compelling content with the aim of driving sales and conversions.

Freelance 71

Freelance Proofreader Portfolio Persuasion 71

Moz

FEBRUARY 11, 2019

For instance, say my imaginary e-commerce website sells shoes online and I have created a dedicated category page that targets the term ‘ ankle boots ’: www.distilledshoes.com/boots/ankle-boots/. These types of keyword cannibalisation typically occurs on editorial pages, or transactional pages provided with substantial amount of text.

Keywords 61

Keywords Editorial Landing Page Engineering 61

Content Marketing Institute

MAY 24, 2018

You just need a landing page to gather contact details. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. You could bundle all the content from each of the partners into one zip file and have all the partners share it like crazy. As a lazy person, I love this idea.

Content 111

Content Editorial Team Promotion Social Media 111

Article Writing

SEPTEMBER 21, 2023

Typically, guest posts on these sites will come in the form of an Op-Ed (Opinion Editorial). Guest posts on sites will usually need to go through a rigorous editorial process before getting approved. This is not a pervasive problem; there is usually a nice middle ground of decent websites with reasonable editorial schedules.

Post 104

Post Editorial Portfolio Social Media 104

Content Marketing Institute

OCTOBER 8, 2018

Think of videos more like you do landing pages, which you monitor and optimize regularly. You post the different versions on your sales page. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Too many marketers view a published video as set in stone.

Marketing 111

Marketing Editorial Team Promotion Social Media 111

Moz

JANUARY 20, 2020

Our old editorial calendar was a Google sheet. Back then, the only people who needed to view the editorial calendar were three people on the marketing staff and a couple of designers. After much discussion, we migrated our editorial workflow into Asana, which seemed like the closest thing to what we needed. It’s too complicated.

Content Marketing 67

Content Marketing Editorial Marketing Content 67