Contently

DECEMBER 14, 2022

Make Sure Your Strategy Includes Lead Generation. A good content strategy grows your lead funnel, starting at awareness and pulling the prospect through the consideration and decision stages. And using the right keywords in your top-of-funnel educational content makes you more likely to convert a reader into a lead.

Editorial 92

Editorial Content Lead Generation Brand Awareness 92

Content Marketing Institute

JANUARY 21, 2019

That was the premise of Andy Crestodina’s Content Marketing World session, Content Strategy and SEO for B2B Lead Generation. I’ll summarize Andy’s advice for each of the four tactics and connect the dots to tie them with B2B lead generation. It gets everyone on the same page. Connecting the dots to lead generation.

Content Marketing 109

Content Marketing Marketing Editorial Content 109

BKA Content

APRIL 24, 2024

The average conversion rate for most landing pages is only about 2.5%. At BKA, we prefer using an editorial calendar alongside our content map to avoid confusion. For B2B customers, detailed product pages, white papers and landing pages may be ideal, and virtually all audiences respond well to video content.

Landing Page 94

Landing Page Content Social Media Keywords 94

Content Marketing Institute

OCTOBER 8, 2017

I can write about the need to A/B test your landing pages all I want. But if I write, “We A/B tested click pop-ups over landing pages for our gated content and saw a 44.3% As you proceed through the funnel – from ad or article to lead generation to email marketing to sales prompt, take screenshots.

Content Creator 111

Content Creator Audience Script Content 111

Contently

MAY 9, 2024

It’s a more editorial style that can make your white paper read like a magazine story. Create enticing teasers to generate curiosity and drive traffic to a dedicated landing page where visitors can download the white paper in exchange for their contact information. This turns your white paper into lead-generating content.

Proofreader 109

Proofreader Writing Recruitment Brand 109

Neil Patel

JANUARY 21, 2021

On the Ubersuggest homepage, instead of inputting a seed keyword, simply type your competitor’s URL into the landing page box and click search. Then scroll down the page until you see “SEO Keywords.” Make sure to link to important internal pages using optimized anchor text when it makes sense.

Keywords 145

Keywords Text SEO Social Media 145

Content Marketing Institute

NOVEMBER 7, 2017

Rather than disrupting the editorial experience, the content used in native advertising campaigns is designed to align with the tone, format, and topical focus of the articles a reader would normally expect to find on that publisher’s site.

Promotion 111

Promotion Content Social Media Advertising 111

Bramework

AUGUST 10, 2022

Social media can constitute 62% of lead generation if you know how to do it effectively. Convert Your Landing Pages. Your website is your lead conversion magnet when it comes to converting social media into sales in business. If your landing pages are not ready for the leads to come in, it’s considered a lost lead!

Social Media 52

Social Media Sales Media Landing Page 52

Article Writing

SEPTEMBER 21, 2023

Typically, guest posts on these sites will come in the form of an Op-Ed (Opinion Editorial). Guest posts on sites will usually need to go through a rigorous editorial process before getting approved. This is not a pervasive problem; there is usually a nice middle ground of decent websites with reasonable editorial schedules.

Post 104

Post Editorial Portfolio Social Media 104

ProBlogger

DECEMBER 10, 2014

If there’s an editorial calendar, planned per day, for the period of time, how are the deadlines being met? Kevan Lee of Buffer Blog wrote the ultimate guide on social metrics and gets right to the point with an emphasis on leads. Time has a cost to it – a direct one at that. A conversion is that metric you should hang on to.

Social Media 55

Social Media Media Landing Page Editorial 55

ProBlogger

AUGUST 12, 2015

Blogging can be an effective lead generation strategy, if done correctly. This involves practices such as following a publishing schedule, planning an editorial calendar, concentrating on the same topic and so on. Using every opportunity you have to link to your sales page/landing page from your blog.

Blog 55

Blog Blogging Landing Page Publisher 55

ProBlogger

JANUARY 29, 2018

They’ll help you to then convert those subscribers into customers by helping you design landing pages and customize the look of your pages and blog posts as well. Because I do have plugins that help you design your blog, build landing pages, generate leads, increase conversions. It’s very cool tools.

Landing Page 46

Landing Page Sales Blogger Blog 46

Intergrowth

MARCH 5, 2023

Canonical tags allow you to tell search engines which version is the primary source of that content so that the authority of all versions of the page is consolidated into that singular page. Here, you could add a canonical tag to the three pages that tell search engines that Page A is the primary version of the page.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Buffer

NOVEMBER 16, 2015

Map out your editorial calendar 19. Documents expounding on a specific topic, usually 5,000+ words, delivered as PDFs, written to give away as lead-generation pieces. — Step 18: Map out your editorial calendar You know what content you’re going to make. Snapshot the content team and the workflow 17.

Content Marketing 52

Content Marketing Marketing Writing Content 52