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How to Write an Effective Healthcare White Paper

ContentWriters

Enter the healthcare white paper, a powerful but underutilized tool in medical marketing. White papers help you build authority, earn trust, and move prospects through complex sales cycles. However, creating an effective white paper requires more than expanding a blog post or repackaging existing content.

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Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.

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3 Tools to Make Your Editorial Calendar More Effective

Content Marketing Institute

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.

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5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs

Content Marketing Institute

White papers. White papers are among the best types of cornerstone content. Forty-two percent of the responding SEO experts have created white papers and 60% of those find them to be ideal content for earning links. 60% of responding #SEO experts find white papers ideal #content for earning links.

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How to Become a Content Writer And Make Money at Home

Elna Cain

Brochures, landing pages, and newsletters are examples of copywriting projects you might do. So, you would write for ConvertKit’s blog or Mailerlite’s blog about email like: 30 Fitness Landing Page Ideas that Ramp Up Sales. How this Creator Created One Landing Page and Made $1 Million.

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How to Capture Captive Audiences With Content

Content Marketing Institute

Sure, you have to get them to click “I agree” to confirm the legalese, but your opportunities to engage widen when you direct these visitors to a landing page. Covelli Enterprises, which owns Panera restaurants in Ohio, takes Wi-Fi users to a landing page promoting an upcoming feature such as this one for Veterans Day.

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8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

Unbounce , which has his landing page. If you don’t, every time you push a lead over to Salesforce, you’re going to have to send an email saying, ‘Hey Greg, this person downloaded our white paper and then went to these three pages.’ Envision your website as if every single page were a landing page.