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Enter the healthcare whitepaper, a powerful but underutilized tool in medical marketing. Whitepapers help you build authority, earn trust, and move prospects through complex sales cycles. However, creating an effective whitepaper requires more than expanding a blog post or repackaging existing content.
Writing a whitepaper is the heavyweight bout of content creation. And just like boxing, crafting a whitepaper requires strategy, finesse, and a game plan. Execute it well and your whitepaper can position your brand as an industry champion who’s adept at addressing your customers’ needs.
With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.
Whitepapers. Whitepapers are among the best types of cornerstone content. Forty-two percent of the responding SEO experts have created whitepapers and 60% of those find them to be ideal content for earning links. 60% of responding #SEO experts find whitepapers ideal #content for earning links.
Brochures, landingpages, and newsletters are examples of copywriting projects you might do. So, you would write for ConvertKit’s blog or Mailerlite’s blog about email like: 30 Fitness LandingPage Ideas that Ramp Up Sales. How this Creator Created One LandingPage and Made $1 Million.
Sure, you have to get them to click “I agree” to confirm the legalese, but your opportunities to engage widen when you direct these visitors to a landingpage. Covelli Enterprises, which owns Panera restaurants in Ohio, takes Wi-Fi users to a landingpage promoting an upcoming feature such as this one for Veterans Day.
Unbounce , which has his landingpage. If you don’t, every time you push a lead over to Salesforce, you’re going to have to send an email saying, ‘Hey Greg, this person downloaded our whitepaper and then went to these three pages.’ Envision your website as if every single page were a landingpage.
They create as many blog posts and landingpages based on their keyword research as possible, looking to “feed the machine” of search engines to the best of their ability. Need your content in your CMS, formatted according to your editorial guidelines? Sure thing. Absolutely.
The average conversion rate for most landingpages is only about 2.5%. At BKA, we prefer using an editorial calendar alongside our content map to avoid confusion. For B2B customers, detailed product pages, whitepapers and landingpages may be ideal, and virtually all audiences respond well to video content.
Contently can help you build an effective multi-channel framework, placing strategy, creation, review, SEO analysis, editorial calendar, and measurement under one roof. Optimizing mid-funnel landingpages for SEO can also help you generate leads, as members of your target audience can quickly and easily find your product or service.
If your business is committed to content, you’re probably sitting on a pile of e-books, whitepapers, and maybe even videos. You just need a landingpage to gather contact details. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.
In addition to the case study video, you create native social content, an infographic, a whitepaper, and a microsite to tell the story as extensively as you like. Think of videos more like you do landingpages, which you monitor and optimize regularly. You post the different versions on your sales page.
Having hard facts and figures on how your content is performing can help you determine your editorial calendar, shape your approach to SEO, and see what’s resonating with your audience. Based on this information, you can determine where the whitespace is for upcoming content, helping ensure your editorial calendar stays unique.
Examples of gated content include: Whitepapers Case studies Online courses Video tutorials If you do it right, the content is valuable enough to your prospects that they’re willing to exchange their contact info for it. WhitePaper A whitepaper is a long-form report that usually presents a common problem and then offers a solution.
Typically, guest posts on these sites will come in the form of an Op-Ed (Opinion Editorial). Guest posts on sites will usually need to go through a rigorous editorial process before getting approved. This is not a pervasive problem; there is usually a nice middle ground of decent websites with reasonable editorial schedules.
In this article we will cover the 9 steps to convert social media to sales for your business: Choose your Social Networks Wisely Optimize your Social Profile Convert your LandingPages Publish your Passion Educate your Audience Create Posts Built for Partnerships Cadence of posts Hashtag Usage Timely Responses. Simple, yet effective.
You can also try: Getting an introduction from someone who knows them; Connecting with them on social and building a relationship; Creating a piece of content (perhaps copy for a landingpage?) Many websites, especially large ones that receive lots of inquiries, will use their editorial guidelines to eliminate sub-par candidates.
That piece of content can be a blog post, a landingpage, a whitepaper, or any number of other initiatives that require content. When working with your content team on this, make sure you emphasize that this is a new content type that can be added to editorial planning. What’s a content brief? Writing is hard.
Everything you see on a website, from a product page to landingpages to blog posts, is some form or another of content. Content creation is much more than just putting words on digital paper, though it's also something that no two bloggers tackle the same way. The modern internet relies on content to function.
Unlike individual freelancers, these agencies maintain networks of vetted writers and editors or in-house teams who work together to produce various types of content, from blog posts and landingpages to whitepapers and case studies. Why Outsource Content Writing Services? 5 and G2: 4.5/5
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