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With a CMP like Contently, CMOs can know that their content teams have everything they need to plan, create, scale, review, distribute, and measure their content programs. Here are a few ways a CMP makes end-to-end content marketing seamless. Make Sure Your Strategy Includes LeadGeneration.
Having an editorialcontent strategy is key for the growth of your blog, website or brand this year. There are good and bad habits you should form when It comes to blogging. It’s important that your content be researched so that it fits your brand and your audience naturally. What is an EditorialContent Strategy?
Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blog post, long-formcontent like white papers require more planning. This turns your white paper into lead-generatingcontent.
But the content marketing ROI statistics prove that this industry’s growth is NOT slowing down any time soon. In our digital age, both B2B and B2C business owners and marketers are seeing massive benefits when they use strategic content creation (like leadgeneration, for one!). B2C brands with 400+ blog posts get 2.5x
Inbound content marketing offers plenty of advantages over outbound marketing, such as: Enhanced brand recognition and visibility online. More effective leadgeneration opportunities. A content calendar keeps you organized and accountable, so you can produce great content consistently. Heightened customer loyalty.
Solve Problems With High Quality Long-FormContent. Long vs. short posts, quantity vs. quality, users vs. Google – these are all never ending debates. In short, your content becomes much more powerful when you don’t just tell readers what to do, you show them how it’s done using visual content.
Long-Form and Short-FormContentLong-formcontent refers to posts and articles that are more than 1000 words (2000-3000 on average). Short-formcontent should have a target word count of 300–600 words. Or, you might measure the number of conversions generated by that landing page.
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