Contently

DECEMBER 14, 2022

You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. They are qualified prospects ready to buy and willing to talk to sales. The end goal?

Editorial 93

Editorial Content Lead Generation Brand Awareness 93

Content Marketing Institute

FEBRUARY 20, 2018

Your differentiated editorial mission – your company’s unique perspectives and approach to creating content and how that distinguishes your content from your competitors. Lead generation/nurturing: Is your sales team having trouble finding or qualifying new leads? Learn more about lead generation content.

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

Content Marketing Institute

JUNE 12, 2018

HANDPICKED RELATED CONTENT: A Template to Simplify Your Editorial Reporting . At this point in the journey, the audience member converts into a lead or even a customer. Metrics could include: Lead-generation forms : Identify how many people were motivated to ask your brand to contact them about a potential sale.

Content Marketing 111

Content Marketing Marketing Content Social Media 111

Bramework

AUGUST 3, 2022

Having an editorial content strategy is key for the growth of your blog, website or brand this year. What is an Editorial Content Strategy? Having the research to back up an editorial content strategy is a solid way to move forward. Why Do I Need an Editorial Content Strategy? This takes strategy. No pressure.

Editorial 52

Editorial IT Brand Awareness Content 52

Content Marketing Institute

DECEMBER 7, 2018

It helps you garner and follow up on leads and helps prospects through the sales and after-sales processes. Taking into account the testing of content and subject lines, cold lead generation can take months to execute. Email marketing. But data shows that companies are spending far too much time producing emails.

Content Marketing 111

Content Marketing Proofreader Marketing Content 111

Neil Patel

JANUARY 27, 2021

Eventually, you can send one or two sales emails that point subscribers to one of your own products. Don’t overdo it with the sales emails, however. Sending too many sales emails without providing value is a sure-fire way to drive people to unsubscribe. For a complete guide, read my post on creating an editorial calendar.

Digital Marketing 129

Digital Marketing Marketing Social Media Keywords 129

Content Marketing Institute

DECEMBER 25, 2018

Lead generation. Sales and profitability. To avoid providing too much (or too little) detail in your statement, follow these tips: Be succinct but don’t oversimplify: Describe your editorial mission clearly to prevent your content team and your readers from making assumptions about the purpose of your brand’s content.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

APRIL 27, 2018

I’m going to explain, step by step, how you can gain leads and clients using Instagram, too. Optimize your Instagram bio for lead generation. Using the right hashtags (those relevant to your business or messages) can get you hits and “likes,” and even sales. Instagram presents a huge problem for brands.

Landing Page 111

Landing Page Editorial Team Social Media Editorial 111

BKA Content

APRIL 24, 2024

By mapping your content to each stage of the buyer’s journey, you improve your chances of attracting leads and making sales. Understanding this audience is the foundation of sales and advertising, so you may already know who to focus your marketing efforts on. Evaluation: They actively look for solutions and compare options.

Landing Page 94

Landing Page Content Social Media Keywords 94

Content Marketing Institute

FEBRUARY 6, 2018

Lead generation : Identifying and qualifying consumers who are most likely to become customers. Increasing sales and profitability : Closing more deals, reducing your marketing costs , and opening up new revenue streams. Audience engagement : Capturing the interest of casual readers and nurturing them into subscribers.

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

Content Marketing Institute

OCTOBER 8, 2017

Explore the company’s sales funnel. As you proceed through the funnel – from ad or article to lead generation to email marketing to sales prompt, take screenshots. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The Honest Company. Start your research.

Content Creator 111

Content Creator Audience Script Content 111

Contently

MAY 9, 2024

It’s a more editorial style that can make your white paper read like a magazine story. A white paper is a powerful sales and marketing tool, so you’ll want to make sure it’s polished, professional, and free of typos. This turns your white paper into lead-generating content. Some white papers opt to use in-text citations.

Proofreader 109

Proofreader Writing Recruitment Brand 109

Content Hacker

OCTOBER 25, 2022

In our digital age, both B2B and B2C business owners and marketers are seeing massive benefits when they use strategic content creation (like lead generation, for one!). The biggest goal people want to achieve through content marketing is to generate more high-quality leads ( 79% ). B2C brands with 400+ blog posts get 2.5x

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

Neil Patel

MARCH 11, 2023

It looks like this: And that makes this tool perfect for editorial planning and scheduling. Create Funnels With ClickFunnels Regardless of whether your company focuses on people online or off, you should be creating a sales funnel if you have an Internet presence. You can create a sales funnel that converts in just a few minutes.

Content Marketing 114

Content Marketing Marketing Content Social Media 114

Fat Joe

MARCH 17, 2023

This is the total cost of sales and marketing required to get the customer in the first place. Link sources will include high-end digital PR and editorial links from quality sources. E-commerce or lead generation. Lead generation, however, can be harder to quantify. over the forecast period.

SEO 103

SEO Agency Consulting Pharmaceutical 103

Smart Blogger

FEBRUARY 24, 2023

Thanks to this attractive perk, you enjoy pre-approved access to advertisers for premium rates while maintaining editorial control over your blog’s content. Most offers on CJ Affiliate are cost per acquisition (CPA) — such as pay-per-sale, pay-per-lead, and pay-per-call. What are the Sign Up Requirements for CJ Affiliate?

Advertising 92

Advertising Electronics Social Media Promotion 92

Content Marketing Institute

NOVEMBER 22, 2018

With this vision of mentorship in mind, our editorial team asked a few influential experts in the Content Marketing World community to share the best piece of advice they received from someone whom they look up to in the industry or someone who has inspired their content marketing career. Leslie Carruthers , president, The Search Guru.

Content Marketing 109

Content Marketing Marketing Content Editorial Team 109

Article Writing

SEPTEMBER 21, 2023

Typically, guest posts on these sites will come in the form of an Op-Ed (Opinion Editorial). Guest posts on sites will usually need to go through a rigorous editorial process before getting approved. This is not a pervasive problem; there is usually a nice middle ground of decent websites with reasonable editorial schedules.

Post 104

Post Editorial Portfolio Social Media 104

Contently

JANUARY 17, 2024

Be sure to review any changes with your content team in ongoing editorial meetings. These tools can also be powerful lead-generation drivers and help your sales team follow up with qualified prospects. This content can increase engagement by guiding visitors to related content that fits their specific circumstances.

Content Marketing 52

Content Marketing Finance Marketing Editorial 52

ProBlogger

DECEMBER 10, 2014

Cyfe integrates with social media networks, email marketing tools, and all other major sources for your traffic, revenue, or sales. But the actual transaction flow – from the time a prospect first knows about your business to the point of sale – isn’t straightforward. Time has a cost to it – a direct one at that.

Social Media 55

Social Media Media Landing Page Editorial 55

Shorthand Content Marketing

MAY 8, 2022

Sometimes known as inbound marketing, this is the job of attracting new business by offering value first before asking for a sale. They may also liaise with the sales team to track lead generation results. And they do it with a strategic content plan in mind that can be measured and built upon over time. We can help.

Content Marketing 52

Content Marketing Marketing Content Entertainment 52

ProBlogger

SEPTEMBER 28, 2016

A joint study by MarketingProfs and Content Marketing Institute found that 66% marketers consider webinars and videos the most effective forms of content for branding and lead generation. Most blogs and websites would be happy to publish your piece as long as it follows their editorial guidelines and offers quality information.

Brand 53

Brand Blogging Blog Lead Generation 53

ProBlogger

AUGUST 12, 2015

Blogging can be an effective lead generation strategy, if done correctly. This involves practices such as following a publishing schedule, planning an editorial calendar, concentrating on the same topic and so on. Using every opportunity you have to link to your sales page/landing page from your blog.

Blogging 55

Blogging Blog Landing Page Publisher 55

Intergrowth

MARCH 5, 2023

It’s typically used in sales (i.e., Gated Content To get better-qualified leads, marketers and sales teams will often offer a free resource to customers in exchange for either a piece of contact info or an opportunity to chat with the prospect. In exchange, the publisher receives a commission for each click, sale, or sign-up.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

ContentWriters

JULY 19, 2023

Creating an editorial calendar and setting deadlines with your team are two efficient ways to ensure no hiccups in content scalability. Done right, scaling content improves your brand’s visibility, authority, and results in terms of web traffic, SEO, and lead generation, bringing many more benefits.

Content 52

Content Content Creation Search Engine Optimization Content Marketing 52

ProBlogger

JANUARY 29, 2018

You know when you’re doing a sales page and you’re just, “Ugh. We use it obviously for our Christmas sale at the end of each year. That’s Thrive Leads and of course, we’ve talked about some of the other things that we’re looking at with Thrive Ovation and Ultimatum, everything like that. I forgot I’ve gotta get a testimonial.

Landing Page 46

Landing Page Sales Blogger Blog 46

Neil Patel

JANUARY 21, 2021

Now, these terms can drive traffic and a solid sales funnel will convert some of those people — but not many. Informational keywords can be used to build email lists and nurture prospects before offering a product for sale. It also helped him increase sales by 332%. Also, don’t ignore long-tail keywords and questions.

Keywords 145

Keywords Text SEO Social Media 145

Bramework

AUGUST 10, 2022

If you are trying to convert social media to sales, you may be struggling to come up with the right numbers. Social media can constitute 62% of lead generation if you know how to do it effectively. 9 Steps to Converting Your Social Media to Sales. We live in a very social media-driven world for business. Here we go!

Social Media 52

Social Media Sales Media Landing Page 52

Buffer

NOVEMBER 16, 2015

Map out your editorial calendar 19. It helps me think through the features, the different product tiers, the sales cycle, etc. Documents expounding on a specific topic, usually 5,000+ words, delivered as PDFs, written to give away as lead-generation pieces. List the types of content you’ll be dealing with 16.

Content Marketing 52

Content Marketing Marketing Writing Content 52

Content Marketing Institute

AUGUST 6, 2018

LinkedIn Sales Navigator. We’ve started using the LinkedIn Sales Navigator to reach out to decision-makers at companies that could be ideal clients. Once we’re able to pique their interest, then we ask them for a quick meeting … For lead generation, it’s phenomenal.”. Johnathan Dane, f ounder, KlientBoost.

Social Media 111

Social Media Media Marketing Storytelling 111

Verblio

FEBRUARY 10, 2025

These specialized skills often include: SEO expertise Industry-specific knowledge Content strategy development Editorial excellence Distribution channel mastery Analytics and reporting capabilities Scale without the fail When your business grows (which it will, because you’re reading this), your content needs will grow, too.

Content Marketing 59

Content Marketing Marketing Editorial Content 59