This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
I’ve certainly created my fair share of series over the years, and will continue to do so, but I also think there is a place for longer-formcontent. In fact, I think good long-formcontent has some distinct advantages over series of posts. LongFormContent vs Series of Blog Posts.
When you write good content , good things may happen. Editorial inbound links are the holy grail of link building: they’re free and they’re lasting. Next time you’re crafting content, consider the true value of the piece and assess how your audience will use it. It’s just because you wrote great content.
Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.
Having an editorialcontent strategy is key for the growth of your blog, website or brand this year. There are good and bad habits you should form when It comes to blogging. It’s important that your content be researched so that it fits your brand and your audience naturally. What is an EditorialContent Strategy?
This is particularly useful if you receive content requests from across your organization and need to decide which to pursue. Contently can help you build an effective multi-channel framework, placing strategy, creation, review, SEO analysis, editorial calendar, and measurement under one roof.
No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Content Marketing Strategy Essentials. joderama Click To Tweet.
For example, if you find that a high volume of consumers typically connect with your business through their mobile devices, focus repurposing efforts on turning your text-based assets into touch-friendly formats like quizzes or interactive apps , as well as video, audio, or image-based content because those formats still work well on small screens.
Optimizing Content for Niche, Long Tail Keywords. For a long time, the focus for marketers was long-formcontent. However, more recently, content marketing has stepped back from detailed, lengthy article guides. When ESPN launched “We the Fans,” it distributed the content across a range of formats.
One of the best ways to capitalize on a content audit is to compile high-performing single content pieces into big rock assets. On the flip side, you may be able to build derivative assets from high-performing, long-formcontent. A content audit gives an historical view of what and how your content is performing.
Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blog post, long-formcontent like white papers require more planning. Some white papers opt to use in-text citations.
Remember that graphs and charts are content too. The editing process is more important than ever in long-formcontent like this. HANDPICKED RELATED CONTENT: Want Content That’s More Usable & Reusable? 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Include visual aids. Data/research.
So we are going to see a lot more live video and imagesthat taps into this growing need for authentic content. #4. Quality longformcontent One of my first blog posts was 106 words. Content marketing is not just about social and shares it is also about search. Quality longformcontent sits right in that mix.
You can do this with your content and climb the mega mountain of Google search. Working backward step by step, you can create a valuable piece of long-formcontent – and create a map on how to blaze that trail the next time. Build your pillar content with expert insight. You reverse engineer the climb.
The nature of each channel and the engagement preferences of its core community will play a major role in deciding whether your content is a good fit. Long-formcontent might play well on LinkedIn or Medium, while memes and captioned photos on these platforms would be inappropriate. Will it help us meet our objectives?
A content calendar keeps you organized and accountable, so you can produce great content consistently. For example, your editorial calendar can be where you track all content-related tasks such as topic ideas/research/writing/editing, etc., My favorite tool for long-formcontent creation with AI is Content at Scale.
Factors to Consider When Shaping Content Strategy for Your Blog. In today’s lesson, I want to share 11 factors to consider when thinking about developing your blog’s editorial strategy and thinking about your blog’s editorial style. Putting thought into what content you want to focus upon creating is so important.
27% of B2C content marketing teams increased their size in the last year. The average number of people on a B2C organization’s content marketing team is 2-5. When it comes to editorial tools, 73% of content marketers use a keyword research tool like Semrush for search engine optimization during the content creation process.
Create Longer-FormContent. Did you know that Google gives precedence to long-formcontent in its search results? By long-formcontent, I mean posts that have a total of 2,000 words or more. In a recent post, Neil Patel outlined Google’s trend towards long-form writing.
After all, there’s little point in spending time and money to create an amazing piece of content if it’s a topic that no one is searching for. Hire a Team to Write Effective Content. Every client is different and has their own brand voice, so every piece of content is crafted with that voice in mind.
The top blog production companies will know how to keep tabs on your previous posts and how to create priority content first. When hiring a writing company, consider working with them to create an editorial calendar. Establish a schedule for the type of content you’ll be posting on specific days.
Factors to Consider When Shaping Content Strategy for Your Blog. In today’s lesson, I want to share 11 factors to consider when thinking about developing your blog’s editorial strategy and thinking about your blog’s editorial style. Putting thought into what content you want to focus upon creating is crucial.
Your goal with a blog is to write long-formcontent that focuses on showcasing your expertise and helping your users. Some businesses also use it to fill in gaps in their editorial calendar, to have something to publish when the blog post backlog runs out, or a post needs more work and isn't in on time.
Solve Problems With High Quality Long-FormContent. Long vs. short posts, quantity vs. quality, users vs. Google – these are all never ending debates. Most blogs and websites would be happy to publish your piece as long as it follows their editorial guidelines and offers quality information.
With e-books you can utilize more creativity to produce simpler, more engaging content that can be both entertaining and informative. To write this long-formcontent, you conduct research or compile references on the subject to create a guide or eBook that goes into depth and demonstrates that you know what you are talking about.
Companies focused on building websites and populating them with as much content as possible, hoping to game search engines and be discovered by users. Internet users wanted helpful information and entertainment , not just content for the sake of content. What is Long-FormContent and Why Do You Need it for 2024?
Here’s what a board looks like: You can access this example editorial calendar board here. The above editorial calendar might be a lot to start with. You can see it here: There are loads of other ways to repurpose your content. This way, your content will be well thought out and written so you can easily repurpose it.
At Content Hacker, we believe in empowering you to share that narrative with the world through effective long-formcontent marketing. Then, plan out your content ahead of time, using tools like editorial calendars or simple spreadsheets to keep track of topics, deadlines, and publishing dates.
It’s been proven through research that long-formcontent generates more natural backlinks than short-formcontent, so aim to produce longer articles that explore topics in-depth. Once you’ve figured out the logistics, develop an editorial calendar that plans out several months’ worth of content.
Long-Form and Short-FormContentLong-formcontent refers to posts and articles that are more than 1000 words (2000-3000 on average). Short-formcontent should have a target word count of 300–600 words. It also gives them a way to compare your services to your competitors’ services.
Maybe you need to get into podcasting, maybe you should do longformcontent, maybe you should be posting daily or weekly. We don’t focus a lot on monetization in this course, it’s more about getting the foundations right that will help you to monetize but we touch on it towards the end.
In addition, it’s a longform medium, so since bloggers understand the value of long-formcontent – most should understand that value – this is just another long-formcontent medium, where you can actually spend quite a bit of time.
In addition, it’s a longform medium, so since bloggers understand the value of long-formcontent – most should understand that value – this is just another long-formcontent medium, where you can actually spend quite a bit of time.
The idea is to create one piece of long-formcontent for your blog – the hub content. This primary article contains points and takeaways you can elaborate on in other articles – the spoke content. What creative hacks do you have to boost efficiency and ease the life of a fellow content marketer?
Develop a strong editorial voice. Laughing Squid Laughing Squid is a web hosting service whose blog takes an off-beat approach to content creation by writing about things like White Stripes cover videos or time-lapse videos of cable train rides. But, how exactly does having editorial calendar software help achieve these goals ?
By selecting strong SEO keywords and implementing smart linking, you’ll position your brand and your content for success. Create an Editorial Calendar So, you’re ready to turn your blog into a bustling hub of awesome content, right? Say hello to your new best friend: the editorial calendar.
And once you’ve written a fantastic one-paragraph description of what the product is, who it’s for, and why they should care, it can be edited into almost every piece of long-formcontent you create for the launch, like press releases, blog posts, newsletters, and more.
This week I’m sharing a list of content filler types you can use for your blog. If you’re struggling to create thoughtful, original long-formcontent, these will help fill some of the gaps. Here’s how to create killer filler content and add value to both your blog and your readers.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content