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Writing a whitepaper is the heavyweight bout of content creation. And just like boxing, crafting a whitepaper requires strategy, finesse, and a game plan. Execute it well and your whitepaper can position your brand as an industry champion who’s adept at addressing your customers’ needs.
When you write good content , good things may happen. Editorial inbound links are the holy grail of link building: they’re free and they’re lasting. Next time you’re crafting content, consider the true value of the piece and assess how your audience will use it. It’s just because you wrote great content.
HANDPICKED RELATED CONTENT: 7 Principles to Creating Great Infographics. Whitepapers. That means creating great cornerstone content – content that’s so rich you can repurpose it and use it to engage customers throughout your sales funnel and to encourage a variety of actions. Don’t go overboard on branding.
For example, if you find that a high volume of consumers typically connect with your business through their mobile devices, focus repurposing efforts on turning your text-based assets into touch-friendly formats like quizzes or interactive apps , as well as video, audio, or image-based content because those formats still work well on small screens.
This is particularly useful if you receive content requests from across your organization and need to decide which to pursue. Contently can help you build an effective multi-channel framework, placing strategy, creation, review, SEO analysis, editorial calendar, and measurement under one roof.
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Whitepapers/ebooks (providing research insights). Inbound content marketing is a powerful tool for entrepreneurs, founders, and business owners to reach their target audience and drive engagement. A content calendar keeps you organized and accountable, so you can produce great content consistently.
Gated Content To get better-qualified leads, marketers and sales teams will often offer a free resource to customers in exchange for either a piece of contact info or an opportunity to chat with the prospect. Long-Form and Short-FormContentLong-formcontent refers to posts and articles that are more than 1000 words (2000-3000 on average).
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