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6 Ways Manufacturing Marketers Can Improve Their Content Marketing [New Research]

Content Marketing Institute

With each passing year, there are more examples of manufacturers doing impressive things with content marketing. What can manufacturers in the young/first steps phase do to take their content marketing to the next level? 10% #manufacturing marketers in young/first steps have a documented #contentmarketing strategy.

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Clothing and Closets — Fashion Writing

Melanie Saxton

Article by Melanie Saxton Photography Provided Originally published in The Woodlands City Lifestyle Whether you’re a businessman, pro athlete, retiree, golfer, or active on the social scene, the best option for looking your best may not come from off the rack. The company has won awards for its best practices and manufacturing facilities.

Writing 130
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People Round-Up, Early June 2023

Publishing Trends

Carlos Hernandez has joined PRH Grupo Editorial as director of sales, special markets, focusing on the Origen imprint. He previously held senior sales positions at Editorial Unilit , Grupo Nelson , and Harper Christian. At Spiegel & Grau , Jess Bonet has joined as marketing director, reporting to publishing director Nicole Dewey.

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B2B Marketing with Print Materials

Susan Greene

But materials published in hard copy form or formats we typically associate with hard copy, such as brochures and catalogs, still have value. That is, if you manufacture a laser that is used in medicine but also has potential uses for the military, it might be worth the time and expense to create individual product brochures for each market.

Marketing 130
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The New Marketing: How to Manage a Media Arm Within Your Company

Content Marketing Institute

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. The next creates detailed designs. Click To Tweet.

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People Round-Up, Early November 2022

Publishing Trends

Andrea Fleck-Nisbet , founding VP and Publisher of Harper Horizon , will succeed Angela Bole as CEO of the Independent Book Publishers Association. Bold Type Books eliminated the role of Editorial Director Hillary Brenhouse due to “changes in the partnership between the Type Media Center and Hachette.” PROMOTIONS.

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How to Get Ranked and Read With the Topic Cluster Content Model

Content Marketing Institute

The final thing you need to do after publishing your pillar and cluster pages is to add internal links in each piece of content. Here’s how JSS Manufacturing adds those links in its cluster content : By the end, you should end up with a structure that looks something like this: Image source.

Content 111