Content Marketing Institute

JANUARY 6, 2022

Don’t think of your editorial calendar as merely a publishing schedule. Continue reading → The post 7 Steps to a More Strategic Editorial Calendar appeared first on Content Marketing Institute. Treat it as the evolving implementation plan for your content marketing strategy. Here’s a seven-step guide to help.

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Neil Patel

JULY 1, 2021

To be successful, your content plan must be actionable, and you need to publish content consistently. That’s where an editorial calendar comes in. We’re going to cover the basics, including how to create and manage your editorial calendar, and how it can help your content strategy grow. How to Create an Editorial Calendar.

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Jane Friedman

MARCH 8, 2023

Photo by Kristopher Roller on Unsplash Today’s guest post is by Gemma Whelan , author of Painting Through the Dark. My second novel was going to be published! When New York City–based Adelaide Books offered me a contract to publish Painting Through the Dark , it set my heart racing in a good way. It was the end of August 2020.

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Jane Friedman

DECEMBER 12, 2023

Harlequin Teen (started in 2009) was relaunched as Inkyard in 2019, publishing both YA and middle-grade fiction. It’s only logical: Publishing is a business, and if the imprint doesn’t earn its keep, there’s only so long it can continue. Publicist Kathleen Schmidt , who has had a long career in traditional publishing, agrees. “If

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Jane Friedman

MARCH 12, 2024

Today’s post is by author Amy L. Securing the services of a literary agent has long been the gold standard for authors pursuing a long and successful career in publishing. At the turn of the twentieth century, the so-called “author’s representative” emerged as the figure who would help authors cut a better deal with publishers.

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Contently

NOVEMBER 22, 2023

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. A well-crafted, results-focused editorial calendar ensures your content efforts aren’t just a shot in the dark. The Anatomy of a Results-Focused Editorial Calendar 1.

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ContentWriters

SEPTEMBER 20, 2023

Having a content marketing editorial calendar can help you and your team stay organized. A content marketing editorial calendar provides a schedule for publishing the assets that drive your content strategy. These could include the content type, publishing channel, target persona, CTA, publish date, or something else.

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ContentWriters

SEPTEMBER 27, 2023

An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for. Adherence to your editorial policy will save time and ensure all content consistently communicates with one single brand voice. What is an Editorial Policy?

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Buffer

DECEMBER 5, 2023

Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog.   Usually, we’d pay these messages no mind – guest posts just weren’t a part of our content strategy. This was everywhere, from our emails to our LinkedIn accounts. 

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Bramework

AUGUST 1, 2023

Understanding how to write blog posts faster is key to maximizing a business’s growth and success. THIS POST MAY CONTAIN AFFILIATE LINKS. Keep reading to learn how to write blog posts faster with 23 of my best tips to increase productivity. Keep a blog post checklist (or cheatsheet) on hand to make the most of your time.

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Intergrowth

SEPTEMBER 12, 2022

Build a well-constructed editorial calendar. Whether you intend to post once a day, once a month, or multiple times per week, it’s the best way to ensure that all writers, editors, and publishers on your team are on the same page. Content types include: Blog posts. Social media posts. Ready to up your content game?

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Melanie Saxton

NOVEMBER 25, 2024

I believe that the world needs more Christian literature, and I’m honored to support your efforts throughout the editorial process. Proofreading Copyediting Line editing Developmental editing Substantive editing Research Fact-checking Become a published author. Find more of my editing projects on Amazon. I can help!

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Content Marketing Institute

JULY 16, 2018

Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because the misperceptions about editorial calendars and content marketing strategies are still common. At the risk of sounding ranty, I’d love to yell from the rooftops: An editorial calendar is not a content marketing strategy !

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Content Powered

JULY 22, 2022

As someone who writes for Forbes, I can tell you how I did it, how others do it, and what guest posting opportunities you might have to try yourself. The way I see it, there are six different ways you can get your content published on Forbes, with a link or unlinked mention that can help your website and business.

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Content Marketing Institute

MAY 10, 2018

Let’s address the ugly part of editorial mission statements up front. Yet, there are plenty of reasons why brands should have an editorial mission statement. As Kane Jamison writes , “(c)ontent that’s not backed by an editorial mission statement is a bit like a ship without a compass.”. KaneJamison Click To Tweet. The good news?

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Bramework

AUGUST 3, 2022

Having an editorial content strategy is key for the growth of your blog, website or brand this year. What is an Editorial Content Strategy? Having the research to back up an editorial content strategy is a solid way to move forward. Why Do I Need an Editorial Content Strategy? You will always have something to post.

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Article Writing

SEPTEMBER 21, 2023

Guest post campaigns are an incredibly powerful PR and content marketing tactic. There are many reasons to start guest posting. A report from Optinmonster revealed that 60% of blogs write 1-5 guest posts per month, and these drive a significant portion of website traffic. What Are the Benefits of Guest Posting?

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Content Powered

MAY 29, 2022

You've spent hours upon hours over the last few days creating a fantastic, top-tier blog post. There's just one thing left to do: hit publish. If you publish it now, who's going to see it? If you publish it now, who's going to see it? Are Scheduled Blog Posts Important? There's just one problem.

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Content Marketing Institute

MARCH 6, 2018

There are just as many of us whose job it is to fulfill the promise of those strategic ideals by implementing and executing on an editorial plan – i.e., the policy, process, team resource, and task-related decisions that will best position your content marketing program for long-term success. What’s in an editorial plan?

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Buffer

SEPTEMBER 5, 2024

The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.    For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar. Our blog and writing process have seen many iterations throughout the years.

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iWriter

JUNE 28, 2024

Sure, it’s not content they have written, but the articles they publish match the tone and style of their website. For any blog to be successful, bloggers need to regularly post content. Search engines favor sites and blogs that post engaging content regularly. Of course, you’re incredibly busy doing other things.

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Blog Post Post Blog Blogging 52

Buffer

DECEMBER 5, 2023

Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog.   Usually, we’d pay these messages no mind – guest posts just weren’t a part of our content strategy. This was everywhere, from our emails to our LinkedIn accounts. 

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The Creative Penn

AUGUST 12, 2024

How are publishers using AI and what are the potential use cases in the future? Why is this an exciting time in publishing for those who use the new tools to expand their creative possibilities? Thad McIlroy and I have a wonderful discussion about the current state of AI in publishing, and where we think it might be going next.

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Publishing Trends

JUNE 14, 2023

Carlos Hernandez has joined PRH Grupo Editorial as director of sales, special markets, focusing on the Origen imprint. He previously held senior sales positions at Editorial Unilit , Grupo Nelson , and Harper Christian. At Spiegel & Grau , Jess Bonet has joined as marketing director, reporting to publishing director Nicole Dewey.

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Publishing Trends

APRIL 8, 2024

PEOPLE Penguin Random House , Anna Paustenbach will join Avery Publishing as executive editor on April 1st. At Random House , Sara Birmingham will join May 6 as executive editor, reporting to VP editor in chief Ben Greenburg and working closely with editorial director Caitlin McKenna , to expand the fiction list.

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Melanie Saxton

MAY 2, 2024

Below is a recently published article from May 2024. Legal Editorial — The Women Judges of Montgomery County Houston Legal Blogger Full-Service Writing and Editing Clients count on me for book editing, ghostwriting, journalism, blogging, SEO web content creation, and marketing. Let’s discuss your needs and plan a way forward.

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Bramework

FEBRUARY 7, 2023

A lot goes into creating an informative, interesting, and engaging blog post. To save you time (and sanity), we’ve put together a blog post checklist, with all the key elements you need to do for writing the perfect blog post every time. But, you can’t just stuff any old keyword into your blog post and call it a day.

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Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Before I joined the CMI editorial team in September, the same was true for me. Our new publishing frequency. Instead of posting to the blog every day of the week, we’re moving to a Monday through Friday schedule.

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Jane Friedman

MAY 7, 2024

Photo by Oleksandr P Today’s post is by author, editor, and book coach Julie Artz ( @julieartz ). There’s been a lot of discussion recently about the challenges around publishing with the Big Five, some of it overblown and some of it valid. Download her Craft Your Query Workbook. Highlight your top five.

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Publishing Publisher Publishing Retail 119

Elna Cain

OCTOBER 19, 2023

Over on my Youtube channel, I posted a couple of videos on different websites that pay you to write. The websites I showed were paying two hundred dollars to three hundred dollars and upwards of five hundred dollars to guest post. These are special websites that allow writers to post an article and get paid for it.

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Publishing Trends

JANUARY 8, 2024

Janice Audet , formerly executive editor at Basic Books of Hachette Book Group , has joined The MIT Press as editorial director. At Berret-Koehler Publishers , Praveen Madan joins as CEO and publisher. At Blackstone Publishing , Mike Heuer has joined as national sales manager. He was previously CEO at Kepler’s Books.

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Publishing Trends

NOVEMBER 20, 2023

At Tor Publishing Group , Erika Tsang has joined their imprint Bramble as executive editor. Adam Castro , previously associate graphic designer at IDW Publishing, has joined Random House Children’s Books as junior designer. She was previously executive publisher of Hodder & Stoughton.

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Publishing Trends

MARCH 19, 2024

At Penguin Random House , Suzanne Herz is rejoining Penguin Random House as publisher of John Grisham , on April 15th, and will report to chief revenue officer Jaci Updike. Marisa Nakasone has joined Knopf Doubleday Publishing Group as designer. Cassie Gitkins has joined Random House Publishing Group as production editor.

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Publishing Trends

DECEMBER 19, 2023

Happy Holidays from the Editors PEOPLE At Simon & Schuster , Judy Clain will be joining on January 16 as SVP and publisher of the relaunched Summit Books Imprint , reporting to CEO Jonathan Karp. At Hachette Book Group , Amar Deol will join as executive editor for Grand Central Publishing and begin his new role on January 3rd.

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Publishing Trends

JANUARY 19, 2023

Gina Centrello , longtime President and Publisher of the Random House Publishing Group , is retiring from her position. Sara Bershtel , previously SVP, Publisher at Metropolitan Books , joins Penguin Press as Editor-at-Large. Kevin McLain , formerly Editorial VP at Avalon Travel , joins Timber Press as Editorial Director.

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Melanie Saxton

SEPTEMBER 27, 2023

Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. A master’s degree in mass communication/digital media made sense because my self-publishing authors needed help in marketing their books. Look no further!

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Publishing Trends

OCTOBER 17, 2023

Kristen Klemens has joined as client manager for Simon & Schuster Publishing Services , She was formerly partner manager for trade sales and marketing at Rebel Girls. She was formerly editorial assistant at Little, Brown and Company. At Tin House Books , publisher Craig Popelars has stepped down after four years with the company.

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