Content Marketing Institute

APRIL 25, 2018

While I can’t quantify how much time I have invested on any given research project, it’s somewhere in the ballpark of heaps to a truckload. I’ll let you in on a little secret, too: Some sites won’t link to gated pages because it feels promotional. HANDPICKED RELATED CONTENT: 17 No-Cost Ways Writers Can Extend Reach of Their Editorial.

Projects 109

Projects Landing Page Editorial Brand Awareness 109

Content Hacker

JANUARY 25, 2024

This is where understanding what is an editorial calendar can be a game-changer. An editorial calendar isn’t just about keeping dates straight; it’s your roadmap to delivering great content consistently. Table Of Contents: What is an Editorial Calendar? An editorial calendar is your content’s crystal ball.

Editorial 80

Editorial Content Content Creation Collaboration 80

Buffer

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar.   We usually fill our content calendar with these ideas and assign them to each other in our bi-weekly Editorial calls.  We promote all our blog posts to social media using the zero-click content strategy.

Blog Post 80

Blog Post IT Post Writing 80

Kristi Hines

JUNE 20, 2021

The right apps and software can help you research, create, edit, and promote your content. Editorial Calendars. See all of your projects together. Project Gutenberg – Over 60,000 free ebooks and books in the public domain. Content Promotion Tools. CoSchedule – Take control of your process.

Content Marketing 130

Content Marketing Content Marketing Editorial 130

Melanie Saxton

JULY 5, 2024

This page is a work in progress as new projects emerge and older works are republished. I can only imagine the projects we’ll tackle in the future and look forward to an ongoing partnership. She provided creative ideas and editorial excellence to help make this book come to life.

Portfolio 130

Portfolio Copy Editor Medical Projects 130

Content Marketing Institute

FEBRUARY 2, 2018

Each month we try to have a good editorial balance and have new content published for each buyer persona. We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. We fine-tune them and sometimes add new ones or remove some.

Content Marketing 112

Content Marketing Brand Editorial Marketing 112

Jane Friedman

FEBRUARY 28, 2023

Your online presence–your editorial platform–is what determines this answer. The ways in which you can provide editorial assistance will grow to be nuanced and extensive. It’s not your job to assess the merit of a project. Remembering this helps ward off discouragement. Learn more. When prospects look you up, what do they find?

Architecture 142

Architecture Proofreader Construction Projects 142

Melanie Saxton

FEBRUARY 16, 2023

I work in the world of words, from book editing, ghostwriting, and copyediting to editorial journalism. Whether there are books to sell or goods and services to promote, a seasoned marketplace copywriter creates content that sparks interest and engages with the right audiences. Marketplace Copywriter — to the Rescue!

Copywriting 130

Copywriting Copywriter Script Portfolio 130

Jane Friedman

SEPTEMBER 17, 2024

Published by Akashic Books, part of their Noir series, Denver Noir was the best group project I ever did. It wasn’t going to launch me (or any of the other thirteen story contributors) into instant fame—but it was gratifying, uplifting, and a hell of a lot of fun to celebrate when we emerged in spring 2022 to promote the finished anthology.

Publishing 145

Publishing Publishing Publisher Editorial 145

Melanie Saxton

FEBRUARY 28, 2023

Now is a great time to write a promotional corporate book filled with your amazing talent, advice, projects, and journey through a competitive market. I can help — I’ve edited thousands of literary and editorial manuscripts and ghostwritten nearly 30 books. Do you have an interior design book percolating inside your head?

Architecture 130

Architecture Writing Entertainment Editorial 130

Neil Patel

OCTOBER 8, 2020

Editorial calendar : Use this to streamline the production and publication schedule of blogs or articles. Then, once you’ve determined how often you will promote, consider your marketing budget and your team’s capabilities. A millennial fashion brand could regularly promote back-to-school outfits near the end of the summer.

Marketing 145

Marketing Social Media Search Engine Optimization Projects 145

Content Marketing Institute

SEPTEMBER 6, 2018

Now in its 14th year, this awards program recognizes the impressive accomplishments of content marketers in categories that span strategy, distribution, editorial, and design. 5 at Content Marketing World: Project of the Year. Winner: Project of the Year; Best New Print Publication – Editorial.

Content Marketing 99

Content Marketing Editorial Healthcare Entertainment 99

Neil Patel

JANUARY 27, 2021

You earn money by promoting someone else’s products. Creating content becomes so much easier when you have a well-planned editorial calendar. For a complete guide, read my post on creating an editorial calendar. Digital Marketing Challenge Day 13: Choose a Project Management Tool. They are great for one-person shows, too.

Digital Marketing 129

Digital Marketing Marketing Social Media Keywords 129

Neil Patel

JULY 1, 2021

Should it be part of your regular editorial calendar ? and it usually takes your team two months to go from brainstorming to promotion, count back two months. Some programs allow you to set priorities for different projects. However, you also have a cool blog you want to write and promote. A separate calendar? Prioritize.

Content 135

Content Content Management System Ads Social Media 135

Content Marketing Institute

NOVEMBER 1, 2017

Action item: Develop an editorial calendar as soon as feasible, and make it a priority. Develop an editorial calendar as soon as feasible, and make it a priority, says @LisaBeets. Develop an editorial calendar as soon as feasible, and make it a priority, says @LisaBeets. Decide which types of content you’ll deliver when.

Manufacturing 111

Manufacturing Content Marketing Marketing Editorial 111

Neil Patel

OCTOBER 5, 2021

To succeed at their job, a content marketer should have a great understanding of the product they’re promoting and their target audience. They work hard to ensure their content reaches the right audience by aggressively promoting it. Ensuring each piece of content is actively promoted on the proper channels.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Content Marketing Institute

MARCH 27, 2018

They give the steps to use earned and paid media promotion, too. Using earned and paid media to promote influencer content helps influencers feel more confident in the value of their work. The steps listed in the checklist mirror the ones taken in the NewPro Container project, a shining example of what success looks like in a campaign.

Recruitment 111

Recruitment Marketing Brand Awareness Editorial Team 111

Content Marketing Institute

JANUARY 21, 2019

everyone who plays a role in planning, publishing, and promoting your content), the mission statement is inward-facing. You can use the mission statement in editorial and content planning meetings. HANDPICKED RELATED CONTENT: The Good, The Bad, and The Ugly of Editorial Mission Statements. For your internal teams (i.e.,

Content Marketing 109

Content Marketing Marketing Editorial Content 109

Content Marketing Institute

JUNE 27, 2018

Without curation, we inevitably pack our feeds with pitch after promotion after pitch. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. grew up as a lowly algorithm destined to change the way content is promoted, shared, and curated. Click To Tweet.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

MARCH 7, 2018

For example, the mission of the nonprofit Wounded Warrior Project is to honor and empower severely injured service members. The purpose of Wounded Warrior Project is to raise awareness and money from the public and to provide programs and services to meet the needs of these service members. Click To Tweet.

Content Marketing 111

Content Marketing Editorial Marketing Content 111

Content Marketing Institute

DECEMBER 1, 2017

Before I joined the CMI editorial team in September, the same was true for me. If you read A Content Marketing Love Letter , you know that CMI founder and PNR co-host Joe Pulizzi is setting off for some well-earned family time in early 2018 and “non-marketing writing projects (and other shenanigans)” thereafter. Click To Tweet.

Publishing 110

Publishing Publisher Publishing Editorial 110

Content Marketing Institute

AUGUST 7, 2018

Should we do this #contentmarketing project? How does marketing without talking about or promoting our product/service help us create leads and sales? How do you market effectively without promoting a product or service? How much does this #contentmarketing project cost? What’s our goal for this #contentmarketing project?

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Publishing Trends

NOVEMBER 17, 2022

At Wonderwell , Eva Avery joins as Editorial Director. PROMOTIONS. Katherine Devendorf has been promoted to VP and Director of Managing Editorial at Simon & Schuster Children’s Publishing. Leslie Mechanic has been promoted to Art Director for Little Simon and Simon Spotlight. McElderry Books.

Art Director 94

Art Director Warehousing Editorial Recruitment 94

Content Marketing Institute

MARCH 1, 2018

It only made sense that we called the project Social Media Lab. With Social Media Lab, we are so keen on getting the word out about our experiments that content creation and content promotion get separate tasks and story points. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Brand 110

Brand IT Editorial Team Social Media 110

Publishing Trends

JANUARY 19, 2023

At Zando , Hayley Wagreich joins as Director of Original Development and will manage the launch of Zando Projects, which will manage the development of original content with company partners. Kevin McLain , formerly Editorial VP at Avalon Travel , joins Timber Press as Editorial Director.

Art Director 81

Art Director Editorial Agency Sales 81

Content Marketing Institute

DECEMBER 11, 2017

I worked on projects for ABC News, HBO, The New York Times and Frontline – always as a freelancer. The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. I learned content distribution, syndication, and SEO very much by accident.

Editorial Team 108

Editorial Team Editorial Content Content Creator 108

Content Marketing Institute

JUNE 25, 2018

There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. Web mentions into monthly roundups.

Brand 111

Brand Content Editorial Team Social Media 111

Publishing Trends

NOVEMBER 4, 2024

At Simon & Schuster , Stuart Roberts , formerly executive editor at Dey Street Books , has joined as VP, executive editor and special projects. Katherine Nintzel will join as VP, editorial director of Atria Books on November 11th. Summer Lopez and Clarisse Rosaz Shariyf are being promoted to co-CEOs.

Art Director 75

Art Director Editorial Creative Director Digital Marketing 75

Freelance Union

OCTOBER 25, 2024

If you’ve included AI-generated portraits in a portfolio, describe the tools you used and how they saved time on a freelance project, allowing you to respond to a client brief or master a new digital tool.  Market your services Promotion is everything so effectively marketing your services is crucial for success.

Freelance 111

Freelance Portfolio Editorial Social Media 111

Publishing Trends

APRIL 8, 2024

Alison Martin is named SVP of customer solutions, analytics, projects, and strategy, and Jeanie Wood will report to her. At Random House , Sara Birmingham will join May 6 as executive editor, reporting to VP editor in chief Ben Greenburg and working closely with editorial director Caitlin McKenna , to expand the fiction list.

Art Director 81

Art Director Editorial Agency Creative Director 81

Content Marketing Institute

DECEMBER 28, 2017

Promote the difference that marketers make in the world. He encourages marketers to band together to convey the value of the profession: To compete for the new marketing talent, we need to promote the meaning of what we do, not the tactics of how we do it. Unfetter your thinking before you make editorial plans. Click To Tweet.

Content Marketing 110

Content Marketing Marketing Content Editorial 110

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. . 50,000: Launch an audience research and partial website redesign project. Create quarterly e-books. 100,000?

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Neil Patel

OCTOBER 13, 2020

While it can be nice to think of outsourcing a project that you don’t want to do, this is often a mistake. Currently, outsourced IT work like project-based and statement of work (SOW) tasks are now equal to staff increases for IT work, according to TekSystems. Then, create a screencast of the project.

Freelance 141

Freelance Projects Manufacturing Social Media 141

Content Marketing Institute

APRIL 11, 2018

Asana to manage tasks and projects. It’s a task manager tool that’s part project management software, part team communication tool, part to-do list. I also use Asana to track client projects and to keep my team working like a well-oiled machine. Use @asana to track projects & keep your team working like well-oiled machine.

Content Marketing 112

Content Marketing Marketing Content Editorial Team 112

Content Marketing Institute

JANUARY 10, 2018

The content promotion plan is done and the KPIs are set. Now that you have an automated process for hiring quality content creators on your team, your search for short-term or per-project content team members can be shortened too. We’ve hired students for a number of client projects quickly this way. Happy hiring!

Content Creator 110

Content Creator Script Editorial Team Portfolio 110

Content Marketing Institute

APRIL 20, 2018

Reusing content assets that have yielded good results is a powerful way to expand your content library and to promote the same content across different media channels and in different content formats. Writing platform Airstory lets you keep drafts, notes, and related content together as you work on a repurposing project.

Editorial Team 111

Editorial Team Content Social Media Content Creator 111

Content Marketing Institute

DECEMBER 25, 2018

To avoid providing too much (or too little) detail in your statement, follow these tips: Be succinct but don’t oversimplify: Describe your editorial mission clearly to prevent your content team and your readers from making assumptions about the purpose of your brand’s content. Describe your ideal brand voice in three words.

Content Marketing 111

Content Marketing Marketing Content Editorial 111