Contently

NOVEMBER 22, 2023

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. A well-crafted, results-focused editorial calendar ensures your content efforts aren’t just a shot in the dark. The Anatomy of a Results-Focused Editorial Calendar 1.

Editorial 52

Editorial Editorial Team Collaboration Content Creation 52

Neil Patel

OCTOBER 8, 2020

Your marketing efforts’ ultimate purpose is to reach the most customers and get them past the sales funnel. Editorial calendar : Use this to streamline the production and publication schedule of blogs or articles. Think of content projects and marketing deliverables. Step 5: Creating a Marketing Calendar Backlog.

Marketing 145

Marketing Social Media Search Engine Optimization Projects 145

Content Marketing Institute

NOVEMBER 1, 2017

Action item: Develop an editorial calendar as soon as feasible, and make it a priority. Develop an editorial calendar as soon as feasible, and make it a priority, says @LisaBeets. Develop an editorial calendar as soon as feasible, and make it a priority, says @LisaBeets. Decide which types of content you’ll deliver when.

Manufacturing 111

Manufacturing Content Marketing Marketing Editorial 111

Elna Cain

JANUARY 12, 2023

For example, if you want to be a content writer that writes about sales technology since you were in sales at your last job, then research topics that you would see on technology sites that talk about sales: Sales forecasting and analytics software. Sales enablement technology. Marketing automation tools.

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Content Writer Writer Medical Copywriting 162

Neil Patel

JULY 1, 2021

Should it be part of your regular editorial calendar ? It’s usually more direct and sales-oriented than other kinds, and unlike your other content, which is likely owned (even if it does end up also being earned), it can exist on multiple platforms. Some programs allow you to set priorities for different projects.

Content 135

Content Content Management System Ads Social Media 135

Content Marketing Institute

DECEMBER 29, 2017

Hint: Sales outreach following a content download likely isn’t an audience benefit unless the person asked to be contacted.). Sales outreach following a #content download likely isn’t an audience benefit, says @KimMoutsos. HANDPICKED RELATED CONTENT: Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster.

Content Marketing 111

Content Marketing Marketing Editorial Content 111

Publishing Trends

JANUARY 19, 2023

At Macmillan, Amy Solov , lately Sales Representative, Special Sales at Gibbs Smith , joins as Manager, Gift Sales. Dale Wilstermann joins Dexterity as Executive Sales Director. Most recently he was Executive Director, Nashville Sales at Hachette. Previously she was Director of Publicity at Ecco.

Art Director 81

Art Director Editorial Agency Sales 81

Content Marketing Institute

AUGUST 7, 2018

Should we do this #contentmarketing project? How does marketing without talking about or promoting our product/service help us create leads and sales? How do we measure content’s influence on sales and revenue? How do we measure content’s influence on sales and revenue? writegirl1215 #CMWorld Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

SEPTEMBER 6, 2018

Now in its 14th year, this awards program recognizes the impressive accomplishments of content marketers in categories that span strategy, distribution, editorial, and design. 5 at Content Marketing World: Project of the Year. Winner: Project of the Year; Best New Print Publication – Editorial. Beyond Silence.

Content Marketing 101

Content Marketing Editorial Healthcare Entertainment 101

Intergrowth

SEPTEMBER 12, 2022

Build a well-constructed editorial calendar. Sales content. An Editorial Calendar. An editorial calendar is one of the most important components of a strong content plan. By the time you’re done reading this post, you’ll know everything you need to know about the editorial calendar, including: What it is.

Editorial 52

Editorial Content Content Creation Construction 52

Neil Patel

JANUARY 27, 2021

Eventually, you can send one or two sales emails that point subscribers to one of your own products. Don’t overdo it with the sales emails, however. Sending too many sales emails without providing value is a sure-fire way to drive people to unsubscribe. For a complete guide, read my post on creating an editorial calendar.

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Digital Marketing Marketing Social Media Keywords 129

Grammarly

FEBRUARY 24, 2023

For every job you’re interested in, look into the company further—learn the company’s or organization’s background, what its goals are, and its landmark projects or products. You might already have the experience they’re looking for in project management, editorial judgment, or budget management.

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Recruitment Editorial Collaboration Keywords 111

Content Marketing Institute

DECEMBER 1, 2017

Before I joined the CMI editorial team in September, the same was true for me. If you read A Content Marketing Love Letter , you know that CMI founder and PNR co-host Joe Pulizzi is setting off for some well-earned family time in early 2018 and “non-marketing writing projects (and other shenanigans)” thereafter.

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Publishing Publishing Publisher Editorial 111

Grammarly

JANUARY 31, 2024

Contact Sales Executive Summary As the data and AI company Databricks scaled, it needed a solution to ensure on-brand communications worldwide. However, the in-house editorial team was still small and mighty. We’re surrounded by words, and words are still how we communicate,” said Neil Hamilton, Databricks’s Head of Editorial.

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Editorial Team Editorial Copy Editor Communication 98

Melanie Saxton

MAY 27, 2023

The sales are direct, meaning the cost of overhead isn’t passed to clients. It was an amazing project,” says Steve. If you need an experienced wordsmith for fashion writing and editorial, I’d love to work on your books , web content, blogs , white papers , and content for magazines and journals.

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Writing Manufacturing Retail Editorial 130

Publishing Trends

NOVEMBER 17, 2022

He has most recently worked as Sales and Marketing Director at Northwestern University Press. At Wonderwell , Eva Avery joins as Editorial Director. Katherine Devendorf has been promoted to VP and Director of Managing Editorial at Simon & Schuster Children’s Publishing. At the University of Alabama Press , J.D. PROMOTIONS.

Art Director 94

Art Director Warehousing Editorial Recruitment 94

Content Marketing Institute

DECEMBER 11, 2017

I worked on projects for ABC News, HBO, The New York Times and Frontline – always as a freelancer. The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. I learned content distribution, syndication, and SEO very much by accident.

Editorial Team 108

Editorial Team Editorial Content Content Creator 108

Content Marketing Institute

MARCH 1, 2018

Yet instead of going deeper into the funnel to garner more sales, we chose to focus on the top of the funnel. It only made sense that we called the project Social Media Lab. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Still, we were restless.

Brand 110

Brand IT Editorial Team Social Media 110

Content Marketing Institute

MARCH 22, 2018

This is a particularly valuable group to Intel because they care deeply about the topics iQ shares and can help steer the program’s editorial strategy. Tools like Salesforce or even programmatic media buys are leveraged to micro-target iQ readers for specific calls to action more aligned to a sales goal. Match tools to touchpoints.

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Audience Editorial Team Editorial Social Media 111

Publishing Trends

NOVEMBER 4, 2024

At Simon & Schuster , Stuart Roberts , formerly executive editor at Dey Street Books , has joined as VP, executive editor and special projects. Katherine Nintzel will join as VP, editorial director of Atria Books on November 11th. Kimi Loughlin joins as regional indie sales manager: New England. Union Square & Co.

Art Director 75

Art Director Editorial Creative Director Digital Marketing 75

Content Marketing Institute

DECEMBER 25, 2018

Sales and profitability. To avoid providing too much (or too little) detail in your statement, follow these tips: Be succinct but don’t oversimplify: Describe your editorial mission clearly to prevent your content team and your readers from making assumptions about the purpose of your brand’s content. Audience engagement.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Neil Patel

OCTOBER 13, 2020

Use outsourcing as a tool to drive sales and revenue. While it can be nice to think of outsourcing a project that you don’t want to do, this is often a mistake. Critical parts of your company, like sales or hiring, are often the least fun parts of an entrepreneur’s job. Then, create a screencast of the project.

Freelance 141

Freelance Projects Manufacturing Social Media 141

Publishing Trends

APRIL 8, 2024

Jen Schwabinger , VP and director, sales development is departing after 40 years with the company. Alison Martin is named SVP of customer solutions, analytics, projects, and strategy, and Jeanie Wood will report to her. Jennifer Trzaska will join as imprint sales director for Little, Brown, Running Press Group , and Workman Publishing.

Art Director 81

Art Director Editorial Agency Creative Director 81

Contently

DECEMBER 14, 2022

You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. They are qualified prospects ready to buy and willing to talk to sales. Contently can help you build an effective multi-channel framework, placing strategy, creation, review, SEO analysis, editorial calendar, and measurement under one roof.

Editorial 92

Editorial Content Lead Generation Brand Awareness 92

Men With Pens

FEBRUARY 18, 2010

Another discussion was with an associate who said he saw freelance projects on Elance with bids of $50 for sales letters and $5 for blog posts. Copywriting includes writing sales letters, brochures, blog posts for business sites, web pages, etc. Charge hourly for long or uncertain projects. Use the project fee correctly.

Copywriting 97

Copywriting Copywriter Projects Freelance Copywriting 97

Backlinko

APRIL 17, 2024

Just think about it: What if your website is getting 100,000 organic search visits per month, yet you’re not generating any sales? We don’t keep a sales pipeline either. The top link building services we recommend include: Digitaloft Digitaloft is an SEO and PR agency that specializes in building high-quality editorial backlinks.

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SEO Agency Collaboration Content Creation 117

Buffer

JANUARY 15, 2024

" Her favorite example of a B2B brand putting this mantra into practice is the payments infrastructure provider Paddle and their content marketing project Paddle Studios.  "  She likes the "Grow and Tell" podcast by the B2B sales, onboarding, and renewals workspace provider Dock.

Content 116

Content Freelance Content Marketing Editorial 116

Neil Patel

SEPTEMBER 10, 2020

traffic to leads, traffic to subscribers, leads to sales) Subscriber counts (e.g., # of follows, growth, unsubscribes) Search rankings. Project management skills: Content marketing depends on deadlines. An editorial calendar can be difficult to manage; your agency should be able to handle these details for you.

Agency 145

Agency Content Marketing Marketing Content 145

Content Marketing Institute

DECEMBER 28, 2017

Unfetter your thinking before you make editorial plans. Just as a zen mindset enables us to discern and remove the artificial limitations we’ve placed on ourselves, Robert proposes that we unfetter our thinking when we put together editorial plans so that new possibilities can show up in our businesses.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Make a Living Writing

JULY 5, 2023

Writers are often told to keep their day job until book sales take off, but what if you could find a day job in the industry you love? Editorial Assistant Do you thrive supporting those in authority and helping leaders keep on track from the start of a project to the final product? Average annual income : $43,188 USD 4.

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Publisher Publishing Publishing Editorial 73

Make a Living Writing

SEPTEMBER 4, 2023

You can still define it in much the same way, broadly: “Writing that helps make a sale.” How the copy helps make a sale may differ. Yet if you look for copywriting definitions, you still see the same ‘it’s only sales writing’ definition, if you ask Google “What is copywriting?”

Copywriting 104

Copywriting Copywriter Sales Copy Copy 104

Content Marketing Institute

AUGUST 10, 2018

The project took a digital platform and turned it into a physical magazine. Beginning in 2017, the team began focusing on developing content to generate true demand rather than fulfilling requests from sales representatives for ad hoc content. The Ambitions program set out to unify brand efforts. Think beyond the page.

Content Marketing 83

Content Marketing Art Director Creative Director Marketing 83

Publishing Trends

OCTOBER 6, 2022

Jazz Key joins Macmillan as Associate Sales Manager, Special Markets, and Lauren McNamara joins as Coordinator, Custom Sales. Gregory Brandenburgh joins Mango Publishing ’s international rights and sales team. Diane Landolf has announced a new children’s editorial business, Diane Landolf Editorial. PROMOTIONS.

Editorial 66

Editorial Portfolio Art Director Hospitality 66

Publishing Trends

NOVEMBER 2, 2022

At Penguin Random House , David Phethean , VP, Mass Merchandise, National Accounts and Distributor Sales, will retire at the end of the year. Bold Type Books eliminated the role of Editorial Director Hillary Brenhouse due to “changes in the partnership between the Type Media Center and Hachette.” At Scholastic , Richard Gonzalez, Jr.

Art Director 75

Art Director Portfolio Editorial Agency 75

Make a Living Writing

OCTOBER 29, 2023

The best entry-level freelance writing jobs for beginners Here’s a tip: Pitching a specific project gets way more responses than a generic: “Hi, I’m a writer. Here are some great newbie, entry-level writing projects you can pitch for to break into the biz, along with some thoughts on pricing: 1. Do you need a writer?”

Freelance 110

Freelance Writing Portfolio Agency 110

Content Marketing Institute

FEBRUARY 6, 2019

They want to make a name for their business, increase marketplace visibility, close more sales, earn more revenue, expand the teams to do the work, and secure a spot in the annals of industry success. Alignment between sales and content marketing teams is another issue we examined in our enterprise research. Click To Tweet.

Content Marketing 108

Content Marketing Marketing Content Collaboration 108

Content Marketing Institute

APRIL 23, 2018

Turn Your Strategy Into a Stellar Editorial Content Plan. An increase in the number of qualified leads entering the sales pipeline? Here is a checklist for creating a simple editorial status report , which you can use to share key analytics and insights on an ongoing basis. Content Marketing Strategy Essentials.

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Editorial Social Media Content Marketing Brand Awareness 111