Moz

NOVEMBER 16, 2020

On editorial sites (think news, niche blogs and online magazines), consumer behavior has shifted quite a bit. The coronavirus news cycle brought a boom of interest to editorial sites across the web from March to April. Editorial sites have the potential to serve native ads in a lot of different places.

Editorial 66

Editorial Advertising Brand Awareness Healthcare 66

Jane Friedman

SEPTEMBER 17, 2024

It wasn’t going to launch me (or any of the other thirteen story contributors) into instant fame—but it was gratifying, uplifting, and a hell of a lot of fun to celebrate when we emerged in spring 2022 to promote the finished anthology. There are lots of editors out there, and I had a solid reputation and good sales numbers.

Publisher 145

Publisher Publishing Publishing Editorial 145

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company. They delivered the #content.

Brand 111

Brand Contractor Editorial Content 111

Kristi Hines

JUNE 20, 2021

The right apps and software can help you research, create, edit, and promote your content. Editorial Calendars. Canva – Create stunning visuals for your blog content, video thumbnails, and social promotion. Content Promotion Tools. Are you searching for new tools to improve your content marketing? with subscription.

Content Marketing 130

Content Marketing Content Marketing Editorial 130

Publishing Trends

SEPTEMBER 20, 2023

PEOPLE Alison Lazarus , executive VP, director of sales, is retiring and will leave Hachette Book Group next month. Lauren Monaco will be joining Hachette on October 2 as executive VP, director of sales. Shannon Welch returned to Harper One on September 7 as VP, editorial director, reporting to President and Publisher, Judith Curr.

Art Director 91

Art Director Editorial Agency Portfolio 91

Neil Patel

JULY 13, 2021

The more high-quality, trustworthy, and authoritative sites linking to you, the higher your blog posts and sales pages will appear on search result pages. While different definitions might circle through the marketing world, a natural link is a link that’s a) editorially earned, and b) organic in the context it appears.

Search Engine Optimization 145

Search Engine Optimization Marketing Editorial Social Media 145

Publishing Trends

DECEMBER 19, 2022

Amy Solov joins as Manager of Gift Sales; Anna Shilova , as Product Manager for the Platform Development Team; and Adelynne Chang , as Contracts Associate. Josh Marwell , President of Sales at HarperCollins, is retiring. Additionally, Fernanda Martínez has launched an editorial services agency, Fernanda Literary Services.

Architecture 92

Architecture Agency Editorial Finance 92

Publishing Trends

JUNE 14, 2023

Carlos Hernandez has joined PRH Grupo Editorial as director of sales, special markets, focusing on the Origen imprint. He previously held senior sales positions at Editorial Unilit , Grupo Nelson , and Harper Christian. VP, field sales & account marketing Karen Torres will be leaving Hachette Book Group on July 14.

Art Director 81

Art Director Creative Director Editorial Agency 81

Publishing Trends

JANUARY 19, 2023

At Macmillan, Amy Solov , lately Sales Representative, Special Sales at Gibbs Smith , joins as Manager, Gift Sales. Dale Wilstermann joins Dexterity as Executive Sales Director. Most recently he was Executive Director, Nashville Sales at Hachette. Jessica Cozzi has been promoted to Associate Publicist.

Art Director 81

Art Director Editorial Agency Sales 81

Jane Friedman

FEBRUARY 28, 2023

There is a natural order to the sales funnel, in which more referrals are poured into the top than come out the bottom as clients. This winnowing down, through the prospect inquiry and sales call, among other stages, is to be expected, and it absolves you of controlling outcomes. The sales process is not a necessary evil.

Architecture 142

Architecture Proofreader Construction Projects 142

Content Marketing Institute

MARCH 7, 2018

And more than one-third (35%) neither agree nor disagree they can demonstrate how content marketing has increased donations/sales. The editorial mission statement includes the organization’s mission and purpose, as well as its audience. A similar disparity in for-profit companies exists between sales and marketing.

Content Marketing 111

Content Marketing Editorial Marketing Content 111

Publishing Trends

NOVEMBER 17, 2022

He has most recently worked as Sales and Marketing Director at Northwestern University Press. At Wonderwell , Eva Avery joins as Editorial Director. PROMOTIONS. Katherine Devendorf has been promoted to VP and Director of Managing Editorial at Simon & Schuster Children’s Publishing. McElderry Books.

Art Director 94

Art Director Warehousing Editorial Recruitment 94

Publishing Trends

MARCH 5, 2024

In addition Robin Desser has been named Editorial Advisor, Carly Gorga is Chief Marketing Officer and Andrea Bachofen has the role of COO. At Bloomsbury Continuum , editorial director Robin Baird-Smith left the company after 24 years at the end of February. Sam Priddy will serve as publisher.

Editorial 85

Editorial Agency Art Director Creative Director 85

Publishing Trends

APRIL 8, 2024

Jen Schwabinger , VP and director, sales development is departing after 40 years with the company. At Random House , Sara Birmingham will join May 6 as executive editor, reporting to VP editor in chief Ben Greenburg and working closely with editorial director Caitlin McKenna , to expand the fiction list. She was previously at Ecco.

Art Director 81

Art Director Editorial Agency Creative Director 81

Publishing Trends

NOVEMBER 20, 2023

At Frankfurter Buchmesse , Christian Ebert will join as director of strategic marketing and sales, as of Jan 1st, 2024. At HarperCollins , Frank Albanese , SVP, market insight & sales operations will be leaving after 30 years with the company. Megan Pagano , director of sales analysis will report to Hanas.

Art Director 85

Art Director Editorial Recruitment Architecture 85

Neil Patel

JULY 1, 2021

Should it be part of your regular editorial calendar ? It’s usually more direct and sales-oriented than other kinds, and unlike your other content, which is likely owned (even if it does end up also being earned), it can exist on multiple platforms. However, you also have a cool blog you want to write and promote.

Content 135

Content Content Management System Ads Social Media 135

Publishing Trends

OCTOBER 4, 2023

At Penguin Random House , Andy Hughes , senior VP and director of production and design at Knopf Doubleday Publishing Group , and Altie Karper , managing editor for Pantheon and Schocken and editorial director of Schocken will retire in December. Cameron Moore will be joining Candlewick Press as a sales assistant. PROMOTIONS At St.

Editorial 80

Editorial Finance Agency Storytelling 80

Content Marketing Institute

JANUARY 18, 2018

And it doesn’t directly promote Intel; the only place you see the tech giant’s name is in a logo so small you can’t read it, and in quotes from the company’s experts. How do we evolve from seeing content as sales collateral to acting like publishers? They don’t outsource their front-page news and editorial content.

Publisher 111

Publisher Publishing Publishing Editorial Team 111

Publishing Trends

NOVEMBER 4, 2024

Katherine Nintzel will join as VP, editorial director of Atria Books on November 11th. She was previously with the William Morrow Group for the past 20 years, most recently as VP, editorial director, fiction for Mariner Books. Summer Lopez and Clarisse Rosaz Shariyf are being promoted to co-CEOs. She was formerly at Scribner.

Art Director 75

Art Director Editorial Creative Director Digital Marketing 75

Content Marketing Institute

DECEMBER 1, 2017

Before I joined the CMI editorial team in September, the same was true for me. Attendees of Content Marketing World 2017 heard Jay Baer explain “how to get promoted by creating less content, not more.” (You can read about strategic changes made subsequently to the publishing schedule at Jay’s company, Convince and Convert.).

Publisher 111

Publisher Publishing Publishing Editorial 111

Neil Patel

JANUARY 27, 2021

Eventually, you can send one or two sales emails that point subscribers to one of your own products. Don’t overdo it with the sales emails, however. Sending too many sales emails without providing value is a sure-fire way to drive people to unsubscribe. You earn money by promoting someone else’s products.

Digital Marketing 129

Digital Marketing Marketing Social Media Keywords 129

Publishing Trends

DECEMBER 19, 2023

At Random House Children’s , Julie Black has been named senior VP of sales strategic planning at Penguin Random House. At the Morrow Group , Jennifer Hart and Benjamin Steinberg have been promoted to the role of deputy publisher, overseeing publishing strategy and operations. She was previously the publishing director at Vintage UK.

Editorial 84

Editorial Agency Publishing Publishing 84

Publishing Trends

NOVEMBER 18, 2024

Sarah Yamshita has joined Beach Lane Books as editorial assistant; she was previously project editor at Oxford University Press. She was previously associate editorial director at Thames & Hudson. She was previously an agent at UTA after working in editorial for Viking Press. Maya Marlette has been promoted to senior editor.

Editorial 75

Editorial Entertainment Publishing Publishing 75

Publishing Trends

FEBRUARY 20, 2024

PEOPLE Colin Shields , VP and executive director of global and international sales, is leaving Simon Schuster. Rebecca Rocillo has joined as editorial assistant for McClelland & Stewart. Priti Sharma has joined Chronicle Books as sales assistant for mass market. Campbell, Kaylee Hirzel-Duff has been promoted to junior scout.

Editorial 84

Editorial Agency Publishing Publishing 84

Kristi Hines

JULY 14, 2021

Grow online software sales and revenues for award-winning merchants and make money. Clickbank – The world’s leading performance marketers have been promoting ClickBank products for over 20 years with more than $4 billion in commissions earned. Apply now and earn up to 35% commission on all Avast product sales.

Blogger 130

Blogger Content Creator Promotion Sales 130

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. There are variations of this arrangement.

Editorial Team 109

Editorial Team Editorial Content Content Creator 109

Publishing Trends

OCTOBER 17, 2023

At Simon & Schuster, Ariel Snead has joined as advertising and promotions assistant. Kristen Klemens has joined as client manager for Simon & Schuster Publishing Services , She was formerly partner manager for trade sales and marketing at Rebel Girls. She was formerly editorial assistant at Little, Brown and Company.

Editorial 85

Editorial Art Director Agency Digital Media 85

Content Marketing Institute

AUGUST 7, 2018

How does marketing without talking about or promoting our product/service help us create leads and sales? How do you market effectively without promoting a product or service? How do we measure content’s influence on sales and revenue? How do we measure content’s influence on sales and revenue?

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Contently

MARCH 22, 2024

You can spend thousands of dollars making your website beautiful, but if you don’t know how to create an SEO editorial calendar with strategic content, your efforts could be wasted. But not just any content will do; you’ll need well-written, well-organized SEO content to add power to your SEO editorial calendar.

Editorial 52

Editorial SEO Keywords Engineering 52

Publishing Trends

JANUARY 8, 2024

Janice Audet , formerly executive editor at Basic Books of Hachette Book Group , has joined The MIT Press as editorial director. At Blackstone Publishing , Mike Heuer has joined as national sales manager. At Macmillan Publishers , Susannah Noel has joined as production editor for managing editorial.

Art Director 81

Art Director Creative Director Editorial Agency 81

Susan Greene

JANUARY 8, 2013

These days most companies involved in business-to-business (B2B) sales are focused on online marketing for promoting their products and services. For B2B marketing, printed materials can be effective sales tools. Sales Letters. One of the best ways to introduce your company to new customers is with sales letters.

Marketing 130

Marketing Copywriting Copywriter Manufacturing 130

Publishing Trends

MARCH 19, 2024

Shea Dunlop has joined as sales assistant. Megan Zimlich is being promoted to senior manager of digital content at Kensington Publishing Chronicle Books has named Christina Amini as publisher of gift and she will also work in partnership with Chronicle’s Games & Toys. She was previously managing editorial assistant at Abrams.

Art Director 85

Art Director Creative Director Editorial Publishing 85

Bramework

AUGUST 3, 2022

Having an editorial content strategy is key for the growth of your blog, website or brand this year. What is an Editorial Content Strategy? Having the research to back up an editorial content strategy is a solid way to move forward. Why Do I Need an Editorial Content Strategy? This takes strategy. No pressure.

Editorial 52

Editorial IT Brand Awareness Content 52

Content Marketing Institute

FEBRUARY 19, 2018

Research from Weber Shandwick shows employees with socially encouraging employers are significantly more likely to help boost sales (72%) than those with employers who are not socially encouraging (48%). Employees who have socially encouraging employers help sales more than those who don't. WeberShandwick Click To Tweet.

Brand 111

Brand IT Social Media Editorial 111

Content Marketing Institute

DECEMBER 25, 2018

Sales and profitability. To avoid providing too much (or too little) detail in your statement, follow these tips: Be succinct but don’t oversimplify: Describe your editorial mission clearly to prevent your content team and your readers from making assumptions about the purpose of your brand’s content. Audience engagement.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

NOVEMBER 17, 2017

To be clear, capturing this type of audience with engaging content isn’t usually a direct path to a sale or subscriber, but it is a valuable step to ultimately developing a sales or subscriber relationship with the audience member. HANDPICKED RELATED CONTENT: 17 No-Cost Ways Writers Can Extend Reach of Their Editorial.

Audience 111

Audience Landing Page Entertainment Content 111

Content Marketing Institute

SEPTEMBER 6, 2018

Now in its 14th year, this awards program recognizes the impressive accomplishments of content marketers in categories that span strategy, distribution, editorial, and design. Winner: Project of the Year; Best New Print Publication – Editorial. Winner: Best New Digital Publication – Editorial; Best Overall Editorial – Digital.

Content Marketing 104

Content Marketing Editorial Healthcare Entertainment 104