Jane Friedman

SEPTEMBER 17, 2024

It wasn’t going to launch me (or any of the other thirteen story contributors) into instant fame—but it was gratifying, uplifting, and a hell of a lot of fun to celebrate when we emerged in spring 2022 to promote the finished anthology. There are lots of editors out there, and I had a solid reputation and good sales numbers.

Publishing 145

Publishing Publisher Publishing Editorial 145

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company. They delivered the #content.

Brand 110

Brand Contractor Editorial Content 110

Kristi Hines

JUNE 20, 2021

The right apps and software can help you research, create, edit, and promote your content. Editorial Calendars. Canva – Create stunning visuals for your blog content, video thumbnails, and social promotion. Content Promotion Tools. Are you searching for new tools to improve your content marketing? with subscription.

Content Marketing 130

Content Marketing Content Marketing Editorial 130

Publishing Trends

DECEMBER 19, 2022

Amy Solov joins as Manager of Gift Sales; Anna Shilova , as Product Manager for the Platform Development Team; and Adelynne Chang , as Contracts Associate. Josh Marwell , President of Sales at HarperCollins, is retiring. Additionally, Fernanda Martínez has launched an editorial services agency, Fernanda Literary Services.

Architecture 92

Architecture Agency Editorial Finance 92

Publishing Trends

JANUARY 19, 2023

At Macmillan, Amy Solov , lately Sales Representative, Special Sales at Gibbs Smith , joins as Manager, Gift Sales. Dale Wilstermann joins Dexterity as Executive Sales Director. Most recently he was Executive Director, Nashville Sales at Hachette. Jessica Cozzi has been promoted to Associate Publicist.

Art Director 81

Art Director Editorial Agency Sales 81

Jane Friedman

FEBRUARY 28, 2023

There is a natural order to the sales funnel, in which more referrals are poured into the top than come out the bottom as clients. This winnowing down, through the prospect inquiry and sales call, among other stages, is to be expected, and it absolves you of controlling outcomes. The sales process is not a necessary evil.

Architecture 142

Architecture Proofreader Construction Projects 142

Content Marketing Institute

MARCH 7, 2018

And more than one-third (35%) neither agree nor disagree they can demonstrate how content marketing has increased donations/sales. The editorial mission statement includes the organization’s mission and purpose, as well as its audience. A similar disparity in for-profit companies exists between sales and marketing.

Content Marketing 111

Content Marketing Editorial Marketing Content 111

Publishing Trends

NOVEMBER 17, 2022

He has most recently worked as Sales and Marketing Director at Northwestern University Press. At Wonderwell , Eva Avery joins as Editorial Director. PROMOTIONS. Katherine Devendorf has been promoted to VP and Director of Managing Editorial at Simon & Schuster Children’s Publishing. McElderry Books.

Art Director 94

Art Director Warehousing Editorial Recruitment 94

Neil Patel

JULY 1, 2021

Should it be part of your regular editorial calendar ? It’s usually more direct and sales-oriented than other kinds, and unlike your other content, which is likely owned (even if it does end up also being earned), it can exist on multiple platforms. However, you also have a cool blog you want to write and promote.

Content 135

Content Content Management System Ads Social Media 135

Content Marketing Institute

JANUARY 18, 2018

And it doesn’t directly promote Intel; the only place you see the tech giant’s name is in a logo so small you can’t read it, and in quotes from the company’s experts. How do we evolve from seeing content as sales collateral to acting like publishers? They don’t outsource their front-page news and editorial content.

Publishing 111

Publishing Publishing Publisher Editorial Team 111

Publishing Trends

NOVEMBER 4, 2024

Katherine Nintzel will join as VP, editorial director of Atria Books on November 11th. She was previously with the William Morrow Group for the past 20 years, most recently as VP, editorial director, fiction for Mariner Books. Summer Lopez and Clarisse Rosaz Shariyf are being promoted to co-CEOs. She was formerly at Scribner.

Art Director 75

Art Director Editorial Creative Director Digital Marketing 75

Neil Patel

JANUARY 27, 2021

Eventually, you can send one or two sales emails that point subscribers to one of your own products. Don’t overdo it with the sales emails, however. Sending too many sales emails without providing value is a sure-fire way to drive people to unsubscribe. You earn money by promoting someone else’s products.

Digital Marketing 129

Digital Marketing Marketing Social Media Keywords 129

Content Marketing Institute

DECEMBER 1, 2017

Before I joined the CMI editorial team in September, the same was true for me. Attendees of Content Marketing World 2017 heard Jay Baer explain “how to get promoted by creating less content, not more.” (You can read about strategic changes made subsequently to the publishing schedule at Jay’s company, Convince and Convert.).

Publishing 110

Publishing Publishing Publisher Editorial 110

Publishing Trends

FEBRUARY 20, 2024

PEOPLE Colin Shields , VP and executive director of global and international sales, is leaving Simon Schuster. Rebecca Rocillo has joined as editorial assistant for McClelland & Stewart. Priti Sharma has joined Chronicle Books as sales assistant for mass market. Campbell, Kaylee Hirzel-Duff has been promoted to junior scout.

Editorial 84

Editorial Agency Publisher Publishing 84

Publishing Trends

APRIL 8, 2024

Jen Schwabinger , VP and director, sales development is departing after 40 years with the company. At Random House , Sara Birmingham will join May 6 as executive editor, reporting to VP editor in chief Ben Greenburg and working closely with editorial director Caitlin McKenna , to expand the fiction list. She was previously at Ecco.

Art Director 81

Art Director Editorial Agency Creative Director 81

Kristi Hines

JULY 14, 2021

Grow online software sales and revenues for award-winning merchants and make money. Clickbank – The world’s leading performance marketers have been promoting ClickBank products for over 20 years with more than $4 billion in commissions earned. Apply now and earn up to 35% commission on all Avast product sales.

Blogger 130

Blogger Content Creator Promotion Sales 130

Content Marketing Institute

AUGUST 7, 2018

How does marketing without talking about or promoting our product/service help us create leads and sales? How do you market effectively without promoting a product or service? How do we measure content’s influence on sales and revenue? How do we measure content’s influence on sales and revenue?

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Contently

MARCH 22, 2024

You can spend thousands of dollars making your website beautiful, but if you don’t know how to create an SEO editorial calendar with strategic content, your efforts could be wasted. But not just any content will do; you’ll need well-written, well-organized SEO content to add power to your SEO editorial calendar.

Editorial 52

Editorial SEO Keywords Engineering 52

Susan Greene

JANUARY 8, 2013

These days most companies involved in business-to-business (B2B) sales are focused on online marketing for promoting their products and services. For B2B marketing, printed materials can be effective sales tools. Sales Letters. One of the best ways to introduce your company to new customers is with sales letters.

Marketing 130

Marketing Copywriter Copywriting Manufacturing 130

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. There are variations of this arrangement.

Editorial Team 108

Editorial Team Editorial Content Content Creator 108

Bramework

AUGUST 3, 2022

Having an editorial content strategy is key for the growth of your blog, website or brand this year. What is an Editorial Content Strategy? Having the research to back up an editorial content strategy is a solid way to move forward. Why Do I Need an Editorial Content Strategy? This takes strategy. No pressure.

Editorial 52

Editorial IT Brand Awareness Content 52

Content Marketing Institute

FEBRUARY 19, 2018

Research from Weber Shandwick shows employees with socially encouraging employers are significantly more likely to help boost sales (72%) than those with employers who are not socially encouraging (48%). Employees who have socially encouraging employers help sales more than those who don't. WeberShandwick Click To Tweet.

Brand 111

Brand IT Social Media Editorial 111

Content Marketing Institute

DECEMBER 25, 2018

Sales and profitability. To avoid providing too much (or too little) detail in your statement, follow these tips: Be succinct but don’t oversimplify: Describe your editorial mission clearly to prevent your content team and your readers from making assumptions about the purpose of your brand’s content. Audience engagement.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

NOVEMBER 17, 2017

To be clear, capturing this type of audience with engaging content isn’t usually a direct path to a sale or subscriber, but it is a valuable step to ultimately developing a sales or subscriber relationship with the audience member. HANDPICKED RELATED CONTENT: 17 No-Cost Ways Writers Can Extend Reach of Their Editorial.

Audience 111

Audience Landing Page Entertainment Content 111

Content Marketing Institute

APRIL 12, 2018

Find internal supporters to help promote the content. Recognize that paid content promotion pays off. Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. Find internal supporters to help promote this content. Recognize that paid content promotion pays off. Invest in your email newsletter.

Brand 111

Brand Content Editorial Team Editorial 111

Neil Patel

JUNE 22, 2021

It helps: bring people to your website engage customers by offering value generate leads move people through the customer journey drive sales provide post-sale care. Native ads can still offer value as something more than just a promotional piece. Content marketing ticks nearly every box for your business. You’re not alone.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Content Marketing Institute

NOVEMBER 1, 2017

Action item: Develop an editorial calendar as soon as feasible, and make it a priority. Develop an editorial calendar as soon as feasible, and make it a priority, says @LisaBeets. Develop an editorial calendar as soon as feasible, and make it a priority, says @LisaBeets. Decide which types of content you’ll deliver when.

Manufacturing 111

Manufacturing Content Marketing Marketing Editorial 111

Content Marketing Institute

DECEMBER 7, 2018

It helps you garner and follow up on leads and helps prospects through the sales and after-sales processes. Social media promotion: Zapier. Set up a few cause-and-effect triggers so each time you publish a blog post it automatically gets promoted on your social media. Email marketing. Workflow automation: IFTTT.

Content Marketing 110

Content Marketing Proofreader Marketing Content 110

Publishing Trends

OCTOBER 6, 2022

Jazz Key joins Macmillan as Associate Sales Manager, Special Markets, and Lauren McNamara joins as Coordinator, Custom Sales. Gregory Brandenburgh joins Mango Publishing ’s international rights and sales team. Diane Landolf has announced a new children’s editorial business, Diane Landolf Editorial. PROMOTIONS.

Editorial 66

Editorial Portfolio Art Director Hospitality 66

Neil Patel

OCTOBER 8, 2020

Your marketing efforts’ ultimate purpose is to reach the most customers and get them past the sales funnel. Editorial calendar : Use this to streamline the production and publication schedule of blogs or articles. A millennial fashion brand could regularly promote back-to-school outfits near the end of the summer. Conclusion.

Marketing 145

Marketing Social Media Search Engine Optimization Projects 145

Content Marketing Institute

SEPTEMBER 6, 2018

Now in its 14th year, this awards program recognizes the impressive accomplishments of content marketers in categories that span strategy, distribution, editorial, and design. Winner: Project of the Year; Best New Print Publication – Editorial. Winner: Best New Digital Publication – Editorial; Best Overall Editorial – Digital.

Content Marketing 99

Content Marketing Editorial Healthcare Entertainment 99

Buffer

JUNE 13, 2024

Content distribution is the practice of publishing, sharing, and promoting your content to your target audience. The gist of paid channels is that you have to, well, pay to share and promote your content. For instance, it may be worth investing extra money in paid distribution when running a sale.

Content 114

Content Social Media Brand Awareness Promotion 114

Elna Cain

JANUARY 12, 2023

For example, if you want to be a content writer that writes about sales technology since you were in sales at your last job, then research topics that you would see on technology sites that talk about sales: Sales forecasting and analytics software. Sales enablement technology. Marketing automation tools.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Contently

FEBRUARY 1, 2023

Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. Content Marketing & Sales One of the clearest points of synergy exists between content marketing and sales enablement.

IT 115

IT Content Social Media Collaboration 115

Content Marketing Institute

MARCH 1, 2018

Yet instead of going deeper into the funnel to garner more sales, we chose to focus on the top of the funnel. With Social Media Lab, we are so keen on getting the word out about our experiments that content creation and content promotion get separate tasks and story points. Still, we were restless. Was this the best we could do?

Brand 110

Brand IT Editorial Team Social Media 110

Content Marketing Institute

SEPTEMBER 24, 2018

Some examples of clearly defined business problems: The sales cycle lasts six to 12 months. Does the customer drive your editorial calendar? Make sure your leadership understands the importance of creating customer-centric content, not promotional or product-focused content. Click To Tweet. Click To Tweet.

Content Marketing 108

Content Marketing Marketing Content Editorial 108

Contently

DECEMBER 14, 2022

You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. Are the product marketing team members informing the team about new features, product lines, or versions in time for a promotion plan to launch? They are qualified prospects ready to buy and willing to talk to sales. The end goal?

Editorial 95

Editorial Content Lead Generation Brand Awareness 95