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Promoting it is the other half. While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands.
At Wonderwell , Eva Avery joins as Editorial Director. PROMOTIONS. Katherine Devendorf has been promoted to VP and Director of Managing Editorial at Simon & Schuster Children’s Publishing. Leslie Mechanic has been promoted to Art Director for Little Simon and Simon Spotlight. McElderry Books. McElderry Books.
At the Morrow Group , Jennifer Hart and Benjamin Steinberg have been promoted to the role of deputy publisher, overseeing publishing strategy and operations. Gary Thompson has joined as editorial director for Square Enix Manga & Books. Jane Rotrosen Agency’s Tori Clayton has been promoted to subsidiary rights sales agent.
Following a reorganization, Leigh Haber has left her position as VP of Books at Oprah Daily and Editorial Director of Oprah’s Book Club. Additionally, Fernanda Martínez has launched an editorial services agency, Fernanda Literary Services. PROMOTIONS. Deb Wood has been promoted to VP and Creative Director at Abrams.
Janice Audet , formerly executive editor at Basic Books of Hachette Book Group , has joined The MIT Press as editorial director. At Macmillan Publishers , Susannah Noel has joined as production editor for managing editorial. Dorian Randall has been promoted to senior literary scout. He was previously CEO at Kepler’s Books.
These days most companies involved in business-to-business (B2B) sales are focused on online marketing for promoting their products and services. Unlike ads, press releases get published for free, and because they appear to the reader as editorial copy, not ads, they are more likely to be read and believed. Presentations.
This is a good time to take another look at your editorial plan (or create it if you don’t have one). And so we now promote it heavily on occasions such as these when everyone wants to photograph fireworks. Occasionally I get an email saying “You’re doing too much promoting” or “You’re always trying to sell us something”.
Links are earned or editorially placed Editorial links are links added naturally by sites and pages that want to link to your website. High quality content that is promoted in the right ways can be widely shared. These high quality, editorially earned votes are invaluable to building trust, authority, and rankings potential.
This is a good time to take another look at your editorial plan (or create it if you don’t have one). And so we now promote it heavily on occasions such as these when everyone wants to photograph fireworks. Occasionally I get an email saying “You’re doing too much promoting” or “You’re always trying to sell us something”.
Plan – set an editorial plan – CoSchedule or Spreadsheet. Promote seasonal spikes and look for opportunities. Promotional activities – guests posts, social, SEO, how did it go? Promotional calendar for products to launch or develop. Promotion – How to Get More Eyeballs on Your Blog.
PROMOTIONS Beverly Hare has been promoted to manager of compliance and quality control at Simon & Schuster. Diane Lalli, Bradley Bratcher, and Mike Schmidt have been promoted to VP of warehouse operations and logistics at Simon & Schuster. Lori Perino has been promoted to director of distribution and logistics.
Who said it was smart to give a one-hour free seminar, speech or workshop almost every single day? I see one of two things, a blogger, who is paid to write content that promotes the services or products of another individual or business (ie. I’m paying for the editorial process, the fact checking, the polish, the storytelling.
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