Content Marketing Institute

FEBRUARY 2, 2018

Each month we try to have a good editorial balance and have new content published for each buyer persona. We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. We fine-tune them and sometimes add new ones or remove some.

Content Marketing 112

Content Marketing Brand Editorial Marketing 112

Neil Patel

JUNE 1, 2021

Webinar Video Ideas. Webinars are videos streamed live to promote relevant content. Generally, all you need to do a webinar is to choose a good subject and save at least 20 minutes to talk about it. Pro Tip: use Ubersuggest to find good webinar content ideas. List Videos. Memory Videos. This is a fact.

Creativity 141

Creativity Storytelling Concept Audience 141

Content Marketing Institute

AUGUST 19, 2018

Performance by content type – Track the same metrics as above by content type (blog, guides, webinars, etc.) Let’s discuss several ways to use what you learn in the audit to improve and exploit existing content: Promote highest performing content. Use an always-on approach to promoting your best performing content.

Content 99

Content Editorial Long Form Content Content Marketing 99

Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Turn Your Strategy Into a Stellar Editorial Content Plan.

Editorial 111

Editorial Content Promotion Social Media 111

Content Marketing Institute

APRIL 12, 2018

Find internal supporters to help promote the content. Recognize that paid content promotion pays off. Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. Hold webinars (attended by thousands of advisors) that give the company’s take on the investment landscape – and conduct polls there, too.

Brand 111

Brand Content Editorial Team Editorial 111

Content Marketing Institute

MAY 24, 2018

Often, their promotion makes you anxious. You write more blog posts and social content to promote the original content and hope for small, incremental progress. Work together to promote it like crazy. And again, you also have a handful of brands or influencers helping you promote it. Live webinar series.

Content 111

Content Editorial Team Promotion Social Media 111

Neil Patel

APRIL 19, 2021

The truth is, it’s only helpful for promoting your brand if you know how to use it in the right ways. Keep your Twitter post schedule in mind when you’re adding to your editorial content calendar. Don’t forget to promote your tweets, too. Promoted Ads. Promoted accounts put you in the spotlight so you can gain followers.

Social Media 137

Social Media Promotion Ads Engagement 137

Contently

FEBRUARY 1, 2023

For example, blog posts, eBooks, webinars, and case studies can explain the features and benefits of a company’s product and provide user insights into its benefits. Blog posts, eBooks, webinars, email nurtures, chatbots on the company’s website , and social media campaigns all play a role in demand generation.

IT 112

IT Content Social Media Collaboration 112

Content Marketing Institute

NOVEMBER 1, 2017

Action item: Develop an editorial calendar as soon as feasible, and make it a priority. If it’s one webinar per quarter, put it on the calendar. Develop an editorial calendar as soon as feasible, and make it a priority, says @LisaBeets. Develop an editorial calendar as soon as feasible, and make it a priority, says @LisaBeets.

Manufacturing 111

Manufacturing Content Marketing Marketing Editorial 111

Content Marketing Institute

JULY 24, 2018

They’d be a hybrid of live in-person and webinar. Do a hybrid of live in-person & webinar events to present on top topics, says @crestodina. 100,000: Split between new content tests and paid content promotion like targeted sponsored updates on LinkedIn. I’d fly in top speakers to present on top topics.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

NOVEMBER 28, 2017

Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media. At our recent master class in Washington, D.C.,

Editorial Team 111

Editorial Team Editorial Content Marketing Construction 111

Jane Friedman

JANUARY 24, 2023

Go to WrittenWordMedia.com to learn more and schedule your book promotion in 5 minutes. I’m betting you’re already digging into some of them: craft books, classes, webinars, workshops, blogs and other outlets (like Jane’s!); Go to WrittenWordMedia.com to learn more and schedule your book promotion in 5 minutes. conferences.

Editorial 121

Editorial Storytelling Electronics Agency 121

Neil Patel

MAY 27, 2021

Some people may be using these hashtags to search for information around the holiday itself and may be offended by overly promotional material. Consider using a paid ad campaign as I described above to promote your sales, but don’t forget about your email list or social media followers. Make the discounts too good to avoid.

Sales 125

Sales Social Media Editorial Ads 125

The Hoth

JANUARY 23, 2023

1: Editorial backlinks An editorial backlink refers to when a high-authority website links to one of your content pieces to support its own work. That’ll make outreach a breeze; if the post is relevant enough, you won’t have to work too hard to promote it. #2: How can you establish these types of relationships?

Website 98

Website Editorial Content Creator SEO 98

Buffer

JUNE 13, 2024

Content distribution is the practice of publishing, sharing, and promoting your content to your target audience. The gist of paid channels is that you have to, well, pay to share and promote your content. Sotheby's International Realty uses this tactic to promote luxury properties.   What is content distribution?

Content 114

Content Social Media Brand Awareness Promotion 114

Susan Greene

JANUARY 8, 2013

These days most companies involved in business-to-business (B2B) sales are focused on online marketing for promoting their products and services. Unlike ads, press releases get published for free, and because they appear to the reader as editorial copy, not ads, they are more likely to be read and believed.

Marketing 130

Marketing Copywriter Copywriting Manufacturing 130

Content Marketing Institute

MAY 21, 2018

Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. This makes them excellent fact-checkers and concise writers, but they often dislike self-promotion and find the principles of marketing foreign. These writers make content marketing run.

Writer 111

Writer Content Freelance Editorial Team 111

Contently

MAY 9, 2024

It’s a more editorial style that can make your white paper read like a magazine story. Promote the white paper to your network. The insurance company Travelers transformed its white paper on managing the risks of AI into a multimedia webinar. Some white papers opt to use in-text citations.

Proofreader 109

Proofreader Writing Recruitment Brand 109

Content Marketing Institute

JANUARY 28, 2019

Content teams are measured simply by how many content assets they can create and serve as digital targets for promoted marketing campaigns. They drive promotional execution of content for short-term advertising campaigns. And thus, we expand our mission, our editorial coverage, our teaching, and our learning as well.

Marketing 111

Marketing Government Content Content Creation 111

Content Marketing Institute

OCTOBER 20, 2017

You can upload that meme on social media to promote your blog post. For example, Dental Marketing Guy created this blog post featuring both video- and text-based content from a webinar he conducted. For example, Neil Patel chose a photo of a student to promote his online courses for entrepreneurs. And, if yes, what kind and why?

Blog Post 111

Blog Post Post Content Blog 111

Content Marketing Institute

OCTOBER 8, 2017

My headings were the strategies I was exposed to (from SEO to content upgrade and a webinar campaign). Promote to specific influencers. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. I wrote one focused on Shopify’s inbound funnel and simply followed it down.

Content Creator 111

Content Creator Audience Content Script 111

Content Marketing Institute

MARCH 28, 2018

blog posts, e-books, webinars, videos) for content marketing purposes. It’s helpful (versus promotional ) content. Reported data should benefit the audience, not be promotional in nature. Reported data should benefit the audience, not be promotional in nature, says @LisaBeets. E-books/white papers. Infographics.

Consulting 111

Consulting Projects Recruitment Government 111

Kristi Hines

JULY 14, 2021

Clickbank – The world’s leading performance marketers have been promoting ClickBank products for over 20 years with more than $4 billion in commissions earned. We feature the latest products, promotions, and online-only offers on our network from top global brands and niche advertisers alike.

Blogger 130

Blogger Content Creator Promotion Sales 130

Quick Sprout

AUGUST 8, 2022

One user was also able to promote items for third parties in order to generate even more revenue. “I If you build a real community in your blog or are open to answering reader questions in real time—say, about an online course you’re offering or a webinar that’s coming up—then it’s a cool feature.

Blog 145

Blog Blogging Blogger Publisher 145

Neil Patel

JANUARY 21, 2021

This is fundamental — there is no point in promoting or building links to an unhealthy site. Find a post or article that’s ranking already, improve it, and promote it everywhere. This post on how to create and promote an infographic is an example of data-driven content. Link Building has Changed.

Keywords 145

Keywords Text SEO Social Media 145

The Hoth

MARCH 14, 2023

In addition to blogs, there are whitepapers, eBooks, videos, infographics, podcasts, webinars, case studies, social media posts, and many others. Rather, you need to employ a meticulous strategy that entails forming a content creation team, setting clear goals, developing an editorial calendar, and then creating the content.

Content Creation 98

Content Creation Content Social Media Content Creator 98

BKA Content

FEBRUARY 25, 2023

Then, you promote it and raise awareness about your company, attracting more customers from a wider pool of potentials. Content marketing best practices include creating an editorial calendar where you can track the keywords you are targeting, where the content is in the development process, and when it will be submitted.

Content Marketing 96

Content Marketing Marketing Content Content Creation 96

Content Marketing Institute

JANUARY 30, 2018

Document the general steps from content idea through publication, promotion, and measurement. TIP: If someone was promoted internally to their position on the content marketing team, make sure they’re onboarded to the role. Are there a series of webinars available on the subject? How does each role operate within your workflow?

Content 109

Content Education Content Marketing Communication 109

Content Hacker

MARCH 2, 2023

It is an effective way for businesses to build relationships with their target audience by providing valuable information in the form of blog posts, videos, podcasts, ebooks, webinars, infographics, and more. Webinars/live streams (hosting events). Video creation (creating tutorials and how-to’s). Do you have that process?

Content Marketing 88

Content Marketing Marketing Content Content Creation 88

ProBlogger

DECEMBER 21, 2015

Today’s challenge for the #TodayNotSomeday series is something I do regularly at the end of every year, and that’s to map out my promotional marketing calendar for the following year. Further Reading: 31DBBB Day 12: Develop an Editorial Calendar (and How to Do So!). How to Plan an Editorial Calendar: Webinar.

Promotion 27

Promotion Editorial Blogging Blog 27

Pronto Marketing

NOVEMBER 5, 2020

From producing webinars to weekly blog posts, content marketing comes in different forms. Ensure quality by applying an editorial checklist and feedback from your team. Create an editorial calendar to ensure content assortment. Focus on promoting your content where your audience is actually present.

Content Marketing 52

Content Marketing IT Marketing Editorial 52

Content Hacker

FEBRUARY 19, 2024

Create an Editorial Calendar So, you’re ready to turn your blog into a bustling hub of awesome content, right? Say hello to your new best friend: the editorial calendar. To start building your editorial calendar, open up Excel or Google Sheets. Well, it all starts with planning and organization.

Writing 52

Writing Editorial Blog Blogging 52

ProBlogger

MARCH 4, 2014

Do think beyond what you’ll write today – develop an editorial calendar. Do pay attention to your archives – update and promote them regularly. Don’t become too promotional. Do become hyper-aware of problems (yours and other people’s), and obsessed with solving them. Do push through bloggers block.

Blog 54

Blog Blogging Editorial Publisher 54

Intergrowth

NOVEMBER 6, 2022

Unlike traditional marketing, content marketing isn’t primarily focused on promoting products or even promoting your brand. Gated content (eBooks, whitepapers, email courses, and webinars). Creating and promoting Awareness Content and Thought Leadership Content. Build Links to Promote Your Content.

Content Marketing 75

Content Marketing Marketing Content Agency 75

BKA Content

MAY 18, 2023

Some of these ecommerce video ideas include: Product videos How-to Videos Buying Guides Comparison Videos Webinars Product videos are especially popular across social media platforms and websites. Videos Video content has become extremely popular when it comes to content strategy for ecommerce. There are many types of videos you can make.

Content 52

Content Social Media Editorial Content Marketing 52

ProBlogger

SEPTEMBER 28, 2016

To only endorse and promote products that I have tried myself and have full confidence in. However, if you really want your content to stand out, try making short screencasts, webinars and explainer videos a part of your content strategy as well. Promote your group using Facebook ads and try building a community around your brand.

Brand 53

Brand Blog Blogging Lead Generation 53

ProBlogger

DECEMBER 9, 2014

Videos and webinars are often great sources of information too. Here’s how I use my editorial calendar.)” Let the usefulness of your emails speak for themselves and others will eventually start promoting for you. . “I follow dozens of blogs and newsletters. I’m a huge fan of podcasts.

Editorial 51

Editorial Social Media Blogger Text 51