Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Before I joined the CMI editorial team in September, the same was true for me. Our new publishing frequency. Now, you’ll also get a digest of the other content published that week. Doing as we say, now as we do.

Publisher 111

Publisher Publishing Publishing Editorial 111

Content Marketing Institute

JANUARY 18, 2018

How do we evolve from seeing content as sales collateral to acting like publishers? Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one.

Publisher 111

Publisher Publishing Publishing Editorial Team 111

Elna Cain

OCTOBER 19, 2023

Pitch email guideline example of what not to pitch Atlas Obscura specifically lays out what they don’t want and things they will never publish for their magazine. For example, state that you’re an SEO health copywriter or content writer with specialization in sales pages and landing pages. ” 7.

Website 226

Website Retail Portfolio Writing 226

Jane Friedman

AUGUST 24, 2023

I’ve had a couple of experiences over the past six months or so that have provided some intriguing glimpses at how publishing services are trying to make even just a little more money, while the behemoth Amazon dominates search and sales in self-publishing. Amazon.ca: paperback $21.09; hardcover $39.70

Publisher 98

Publisher Publishing Publishing Retail 98

Jane Friedman

MAY 7, 2024

There’s been a lot of discussion recently about the challenges around publishing with the Big Five, some of it overblown and some of it valid. Here are three great resources for compiling your initial list of publishers who accept unagented work: Authors Publish : Their free magazine is full of opportunities for unagented writers.

Publishing 137

Publishing Publisher Publishing Retail 137

Make a Living Writing

NOVEMBER 17, 2024

LinkedIn recommendations make the sale! Plan out blog posts with a scheduling tool such as WordPress Editorial Calendar. Does that publisher have other magazines? Learn to write sales copy. It’s a big search engine companies are using to find freelancers, every day. I know, you hate social media. Do this one anyway.

Writing 97

Writing Freelance Social Media Writer 97

Publishing Trends

DECEMBER 19, 2022

Jesse Myers has been named President and CEO of Baker Publishing , effective May 1, 2023, and is the first person outside the Baker family to hold the position. Myers is currently Publisher of Lexham Press and Director of Original Content for Faithlife , makers of Logos Bible Software. At the Association of American Publishers , J.

Architecture 92

Architecture Agency Editorial Finance 92

Backlinko

APRIL 7, 2025

We aim for every article we publish to meet or exceed Google’s helpful content standards. Use it before hitting publish to ensure your content meets Google’s quality standards. We follow these guidelines here at Backlinko. For example, our SEO strategy guide dominates the search results. And ranks for more than 3.2K

Medical 67

Medical Content Keywords Engineering 67

Make a Living Writing

JULY 5, 2023

Writers are often told to keep their day job until book sales take off, but what if you could find a day job in the industry you love? If you’re here, chances are that you love reading and book publishing jobs are up there in your list of dream careers. Not all book publishing jobs include this aspect.

Publisher 73

Publisher Publishing Publishing Editorial 73

Publishing Trends

JANUARY 19, 2023

Gina Centrello , longtime President and Publisher of the Random House Publishing Group , is retiring from her position. Sara Bershtel , previously SVP, Publisher at Metropolitan Books , joins Penguin Press as Editor-at-Large. Dale Wilstermann joins Dexterity as Executive Sales Director. He was previously CFO at Macmillan.

Art Director 81

Art Director Editorial Agency Sales 81

Jane Friedman

FEBRUARY 28, 2023

Some of the more common roles for an editor within this space are developmental editing, ghostwriting, coaching, cowriting, copy editing, proofreading, and marketplace assistance through the traditional or self-publishing avenue–but this is hardly an exhaustive list; when it comes to your suite of services, the possibilities are nearly endless.

Architecture 142

Architecture Proofreader Construction Projects 142

Publishing Trends

NOVEMBER 17, 2022

At Penguin Young Readers , Ken Wright , President and Publisher of the Viking , Philomel , and Flamingo Publishing Group , will retire at the end of January 2023. Dan Reynolds , SVP and Publisher of Workman Publishing , will retire at the end of the year. At Wonderwell , Eva Avery joins as Editorial Director.

Art Director 94

Art Director Warehousing Editorial Recruitment 94

Publishing Trends

SEPTEMBER 20, 2023

PEOPLE Alison Lazarus , executive VP, director of sales, is retiring and will leave Hachette Book Group next month. Lauren Monaco will be joining Hachette on October 2 as executive VP, director of sales. SVP and publisher of Avery and Tarcher Perigee , Megan Newman , has taken PRH ’s VSO package and will retire in December.

Art Director 91

Art Director Editorial Agency Portfolio 91

Publishing Trends

JUNE 14, 2023

Carlos Hernandez has joined PRH Grupo Editorial as director of sales, special markets, focusing on the Origen imprint. He previously held senior sales positions at Editorial Unilit , Grupo Nelson , and Harper Christian. VP, field sales & account marketing Karen Torres will be leaving Hachette Book Group on July 14.

Art Director 81

Art Director Creative Director Editorial Agency 81

Neil Patel

JULY 13, 2021

The more high-quality, trustworthy, and authoritative sites linking to you, the higher your blog posts and sales pages will appear on search result pages. While different definitions might circle through the marketing world, a natural link is a link that’s a) editorially earned, and b) organic in the context it appears.

Search Engine Optimization 145

Search Engine Optimization Marketing Editorial Social Media 145

Publishing Trends

MARCH 5, 2024

PEOPLE Co-Founders Madeline McIntosh, Nina von Moltke and Don Weisberg announced the launch of Authors Equity, a new collaborative book publisher. McIntosh holds the title of CEO and Publisher, von Moltke is President and Weisberg is Senior Advisor. Sam Priddy will serve as publisher.

Editorial 85

Editorial Agency Art Director Creative Director 85

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company. Why this works.

Brand 111

Brand Contractor Editorial Content 111

Publishing Trends

APRIL 8, 2024

PEOPLE Penguin Random House , Anna Paustenbach will join Avery Publishing as executive editor on April 1st. Jen Schwabinger , VP and director, sales development is departing after 40 years with the company. At Knopf Doubleday Publishing Group , Ciara Tomlinson joins Pantheon as an associate publicist. She was previously at Ecco.

Art Director 81

Art Director Editorial Agency Creative Director 81

Kristi Hines

JUNE 20, 2021

Editorial Calendars. Wrike – Plan your content, create a new workflow, and track items from the first draft to publishing. Instantly edit and publish videos to share for any digital destination. Seismic – Align strategy to content and campaigns that truly integrate marketing and sales. Content Idea Generators.

Content Marketing 130

Content Marketing Content Marketing Editorial 130

Express Writers

NOVEMBER 15, 2024

Not only would this hurt a brand’s reputation to publish, but it would also cost time and money to rewrite it. Low-quality writing can easily lead prospective customers to look elsewhere, costing the company potential sales and long-term loyalty. Let’s explore the key reasons low-quality content is more expensive in the long run.

Brand 52

Brand Agency Content Content Creation 52

Publishing Trends

NOVEMBER 20, 2023

At Frankfurter Buchmesse , Christian Ebert will join as director of strategic marketing and sales, as of Jan 1st, 2024. At Tor Publishing Group , Erika Tsang has joined their imprint Bramble as executive editor. Megan Pagano , director of sales analysis will report to Hanas. Marc Dauphin has joined as recruiter, HR.

Art Director 85

Art Director Editorial Recruitment Architecture 85

ContentWriters

JANUARY 9, 2025

White papers help you build authority, earn trust, and move prospects through complex sales cycles. Showing authority is particularly beneficial in healthcare, where sales cycles are often long and involved, and credibility directly impacts purchasing decisions. An earlier version of this post was published in March, 2016 by Anne M.

Healthcare 59

Healthcare Medical Writing Lead Generation 59

Jane Friedman

OCTOBER 26, 2023

All hail the newly published author. You would think given this is my seventh book (from six different publishers), I would be well prepared for this momentous occasion. My understanding was that I would need to pitch these places myself, knowing that my publicist at the publishing house was already overworked and sick of me.

Copy 138

Copy Publishing Publisher Publishing 138

Publishing Trends

OCTOBER 4, 2023

Will Schwitzer has been named CEO at scholarly publishing platform, Silverchair. Greyson Corley , has joined as trade marketing assistant, previously they interred at Macmillan Children’s Publishing Group. Keren Baltzer has been named associate publisher at Zondervan Books. He will start November 13th.

Editorial 80

Editorial Finance Agency Storytelling 80

Contently

NOVEMBER 22, 2023

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. A well-crafted, results-focused editorial calendar ensures your content efforts aren’t just a shot in the dark. The Anatomy of a Results-Focused Editorial Calendar 1.

Editorial 52

Editorial Editorial Team Collaboration Content Creation 52

Jane Friedman

MAY 2, 2023

Photo by ANTONI SHKRABA production Today’s post is by David Wogahn, the author of Countdown to Book Launch and the president of AuthorImprints , a self-publishing services company. This article is based on his presentation at IBPA’s Publishing University , Launch Plans—Build Out Your Blueprint for Success. A change of heart or opinion?

Retail 145

Retail Editorial Publishing Publisher 145

Publishing Trends

DECEMBER 19, 2023

Happy Holidays from the Editors PEOPLE At Simon & Schuster , Judy Clain will be joining on January 16 as SVP and publisher of the relaunched Summit Books Imprint , reporting to CEO Jonathan Karp. At Random House Children’s , Julie Black has been named senior VP of sales strategic planning at Penguin Random House.

Editorial 84

Editorial Agency Publishing Publisher 84

Susan Greene

JANUARY 8, 2013

These days most companies involved in business-to-business (B2B) sales are focused on online marketing for promoting their products and services. But materials published in hard copy form or formats we typically associate with hard copy, such as brochures and catalogs, still have value. Sales Letters. Offer your solution.

Marketing 130

Marketing Copywriter Copywriting Manufacturing 130

Publishing Trends

NOVEMBER 18, 2024

Grove Atlantic has announced that VP, associate publisher Judy Hottensen will step down on January 1st, 2025. At Simon & Schuster , Julia Ashley Romero has joined S&Ss Childrens Publishing as digital marketing assistant. She was previously associate editorial director at Thames & Hudson.

Editorial 75

Editorial Entertainment Publishing Publisher 75

Publishing Trends

NOVEMBER 4, 2024

Katherine Nintzel will join as VP, editorial director of Atria Books on November 11th. She was previously with the William Morrow Group for the past 20 years, most recently as VP, editorial director, fiction for Mariner Books. At Macmillan Publishers , Andrew Faber has joined as academic marketing associate.

Art Director 75

Art Director Editorial Creative Director Digital Marketing 75

Publishing Trends

FEBRUARY 20, 2024

PEOPLE Colin Shields , VP and executive director of global and international sales, is leaving Simon Schuster. Alessandra Balzer and Donna Bray will move from HarperCollins to Macmillan Children’s Publishing Group on April 15 They will set up a new iteration of the Balzer + Bray imprint with both having the title of SVP and co-publisher.

Editorial 84

Editorial Agency Publishing Publisher 84

Neil Patel

JULY 28, 2021

For instance, content might be of little use in converting users at the bottom of the sales funnel; however, it could be invaluable in bringing users onto your site in the first place, by boosting brand awareness and organic lead generation. Different segments of the sales funnel warrant different types of content. Sales Metrics.

IT 141

IT Content Social Media Brand Awareness 141

Melanie Saxton

FEBRUARY 28, 2023

If you are too busy or don’t have the experience needed to write and publish a book, count on me for assistance. I’m a book editor, ghostwriter, journalist, business blogger , and SEO web copy developer, and will happily navigate you through the writing and publishing realm! Check it out!

Audience 130

Audience Writing Medical Banking 130

Intergrowth

SEPTEMBER 12, 2022

Build a well-constructed editorial calendar. Whether you intend to post once a day, once a month, or multiple times per week, it’s the best way to ensure that all writers, editors, and publishers on your team are on the same page. Sales content. Where You Plan To Publish Your Content. An Editorial Calendar.

Editorial 52

Editorial Content Content Creation Construction 52

Publishing Trends

OCTOBER 17, 2023

Kristen Klemens has joined as client manager for Simon & Schuster Publishing Services , She was formerly partner manager for trade sales and marketing at Rebel Girls. She was formerly editorial assistant at Little, Brown and Company. Masie Cochran , editorial director, has been appointed as interim publisher.

Editorial 85

Editorial Art Director Agency Digital Media 85

Content Marketing Institute

OCTOBER 17, 2018

Track conversions that lead to sales. Review your sales analytics to identify which content is more likely to lead to a sale. For example, which landing pages are more likely to convert to a sale? Review your conversion rates and your editorial calendar. Review your editorial calendar against conversion rates.

Landing Page 111

Landing Page Editorial Lead Generation Social Media 111

Publishing Trends

JANUARY 8, 2024

Janice Audet , formerly executive editor at Basic Books of Hachette Book Group , has joined The MIT Press as editorial director. At Berret-Koehler Publishers , Praveen Madan joins as CEO and publisher. At Blackstone Publishing , Mike Heuer has joined as national sales manager.

Art Director 81

Art Director Creative Director Editorial Agency 81