Backlinko

APRIL 7, 2025

We aim for every article we publish to meet or exceed Google’s helpful content standards. Use it before hitting publish to ensure your content meets Google’s quality standards. We follow these guidelines here at Backlinko. For example, our SEO strategy guide dominates the search results. And ranks for more than 3.2K

Medical 95

Medical Content Keywords Engineering 95

Content Marketing Institute

JANUARY 18, 2018

How do we evolve from seeing content as sales collateral to acting like publishers? Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one.

Publishing 111

Publishing Publishing Publisher Editorial Team 111

Elna Cain

OCTOBER 19, 2023

Pitch email guideline example of what not to pitch Atlas Obscura specifically lays out what they don’t want and things they will never publish for their magazine. For example, state that you’re an SEO health copywriter or content writer with specialization in sales pages and landing pages. ” 7.

Website 226

Website Retail Portfolio Writing 226

Jane Friedman

AUGUST 24, 2023

I’ve had a couple of experiences over the past six months or so that have provided some intriguing glimpses at how publishing services are trying to make even just a little more money, while the behemoth Amazon dominates search and sales in self-publishing. Amazon.ca: paperback $21.09; hardcover $39.70

Publishing 98

Publishing Publisher Publishing Retail 98

Jane Friedman

MAY 7, 2024

There’s been a lot of discussion recently about the challenges around publishing with the Big Five, some of it overblown and some of it valid. Here are three great resources for compiling your initial list of publishers who accept unagented work: Authors Publish : Their free magazine is full of opportunities for unagented writers.

Publishing 137

Publishing Publisher Publishing Retail 137

Publishing Trends

DECEMBER 19, 2022

Jesse Myers has been named President and CEO of Baker Publishing , effective May 1, 2023, and is the first person outside the Baker family to hold the position. Myers is currently Publisher of Lexham Press and Director of Original Content for Faithlife , makers of Logos Bible Software. At the Association of American Publishers , J.

Architecture 92

Architecture Agency Editorial Finance 92

Make a Living Writing

JULY 5, 2023

Writers are often told to keep their day job until book sales take off, but what if you could find a day job in the industry you love? If you’re here, chances are that you love reading and book publishing jobs are up there in your list of dream careers. Not all book publishing jobs include this aspect.

Publishing 73

Publishing Publisher Publishing Editorial 73

Jane Friedman

FEBRUARY 28, 2023

Some of the more common roles for an editor within this space are developmental editing, ghostwriting, coaching, cowriting, copy editing, proofreading, and marketplace assistance through the traditional or self-publishing avenue–but this is hardly an exhaustive list; when it comes to your suite of services, the possibilities are nearly endless.

Architecture 142

Architecture Proofreader Construction Projects 142

Publishing Trends

JANUARY 19, 2023

Gina Centrello , longtime President and Publisher of the Random House Publishing Group , is retiring from her position. Sara Bershtel , previously SVP, Publisher at Metropolitan Books , joins Penguin Press as Editor-at-Large. Dale Wilstermann joins Dexterity as Executive Sales Director. He was previously CFO at Macmillan.

Art Director 81

Art Director Editorial Agency Sales 81

Publishing Trends

NOVEMBER 17, 2022

At Penguin Young Readers , Ken Wright , President and Publisher of the Viking , Philomel , and Flamingo Publishing Group , will retire at the end of January 2023. Dan Reynolds , SVP and Publisher of Workman Publishing , will retire at the end of the year. At Wonderwell , Eva Avery joins as Editorial Director.

Art Director 94

Art Director Warehousing Editorial Recruitment 94

Kristi Hines

JUNE 20, 2021

Editorial Calendars. Wrike – Plan your content, create a new workflow, and track items from the first draft to publishing. Instantly edit and publish videos to share for any digital destination. Seismic – Align strategy to content and campaigns that truly integrate marketing and sales. Content Idea Generators.

Content Marketing 130

Content Marketing Content Marketing Editorial 130

Express Writers

NOVEMBER 15, 2024

Not only would this hurt a brand’s reputation to publish, but it would also cost time and money to rewrite it. Low-quality writing can easily lead prospective customers to look elsewhere, costing the company potential sales and long-term loyalty. Let’s explore the key reasons low-quality content is more expensive in the long run.

Brand 52

Brand Agency Content Content Creation 52

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company. Why this works.

Brand 110

Brand Contractor Editorial Content 110

ContentWriters

JANUARY 9, 2025

White papers help you build authority, earn trust, and move prospects through complex sales cycles. Showing authority is particularly beneficial in healthcare, where sales cycles are often long and involved, and credibility directly impacts purchasing decisions. An earlier version of this post was published in March, 2016 by Anne M.

Healthcare 59

Healthcare Medical Writing Lead Generation 59

Contently

NOVEMBER 22, 2023

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. A well-crafted, results-focused editorial calendar ensures your content efforts aren’t just a shot in the dark. The Anatomy of a Results-Focused Editorial Calendar 1.

Editorial 52

Editorial Editorial Team Collaboration Content Creation 52

Jane Friedman

MAY 2, 2023

Photo by ANTONI SHKRABA production Today’s post is by David Wogahn, the author of Countdown to Book Launch and the president of AuthorImprints , a self-publishing services company. This article is based on his presentation at IBPA’s Publishing University , Launch Plans—Build Out Your Blueprint for Success. A change of heart or opinion?

Retail 145

Retail Editorial Publisher Publishing 145

Susan Greene

JANUARY 8, 2013

These days most companies involved in business-to-business (B2B) sales are focused on online marketing for promoting their products and services. But materials published in hard copy form or formats we typically associate with hard copy, such as brochures and catalogs, still have value. Sales Letters. Offer your solution.

Marketing 130

Marketing Copywriter Copywriting Manufacturing 130

Publishing Trends

NOVEMBER 4, 2024

Katherine Nintzel will join as VP, editorial director of Atria Books on November 11th. She was previously with the William Morrow Group for the past 20 years, most recently as VP, editorial director, fiction for Mariner Books. At Macmillan Publishers , Andrew Faber has joined as academic marketing associate.

Art Director 75

Art Director Editorial Creative Director Digital Marketing 75

Publishing Trends

FEBRUARY 20, 2024

PEOPLE Colin Shields , VP and executive director of global and international sales, is leaving Simon Schuster. Alessandra Balzer and Donna Bray will move from HarperCollins to Macmillan Children’s Publishing Group on April 15 They will set up a new iteration of the Balzer + Bray imprint with both having the title of SVP and co-publisher.

Editorial 84

Editorial Agency Publishing Publisher 84

Neil Patel

JULY 28, 2021

For instance, content might be of little use in converting users at the bottom of the sales funnel; however, it could be invaluable in bringing users onto your site in the first place, by boosting brand awareness and organic lead generation. Different segments of the sales funnel warrant different types of content. Sales Metrics.

IT 141

IT Content Social Media Brand Awareness 141

Melanie Saxton

FEBRUARY 28, 2023

If you are too busy or don’t have the experience needed to write and publish a book, count on me for assistance. I’m a book editor, ghostwriter, journalist, business blogger , and SEO web copy developer, and will happily navigate you through the writing and publishing realm! Check it out!

Audience 130

Audience Writing Medical Banking 130

Publishing Trends

APRIL 8, 2024

PEOPLE Penguin Random House , Anna Paustenbach will join Avery Publishing as executive editor on April 1st. Jen Schwabinger , VP and director, sales development is departing after 40 years with the company. At Knopf Doubleday Publishing Group , Ciara Tomlinson joins Pantheon as an associate publicist. She was previously at Ecco.

Art Director 81

Art Director Editorial Agency Creative Director 81

Intergrowth

SEPTEMBER 12, 2022

Build a well-constructed editorial calendar. Whether you intend to post once a day, once a month, or multiple times per week, it’s the best way to ensure that all writers, editors, and publishers on your team are on the same page. Sales content. Where You Plan To Publish Your Content. An Editorial Calendar.

Editorial 52

Editorial Content Content Creation Construction 52

Content Marketing Institute

OCTOBER 17, 2018

Track conversions that lead to sales. Review your sales analytics to identify which content is more likely to lead to a sale. For example, which landing pages are more likely to convert to a sale? Review your conversion rates and your editorial calendar. Review your editorial calendar against conversion rates.

Landing Page 111

Landing Page Editorial Lead Generation Social Media 111

Content Marketing Institute

MARCH 22, 2018

Luke Kintigh, head of publishing at Intel iQ, shares how they did it. The true challenge of becoming a successful publisher is sustaining an audience – providing so much ongoing value that they naturally seek out your content and become a loyal reader. They stop and read because they’re interested in the content iQ is publishing.

Audience 111

Audience Editorial Team Editorial Social Media 111

Content Marketing Institute

DECEMBER 29, 2017

Hint: Sales outreach following a content download likely isn’t an audience benefit unless the person asked to be contacted.). Sales outreach following a #content download likely isn’t an audience benefit, says @KimMoutsos. HANDPICKED RELATED CONTENT: Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster.

Content Marketing 111

Content Marketing Marketing Editorial Content 111

Neil Patel

JUNE 22, 2021

It helps: bring people to your website engage customers by offering value generate leads move people through the customer journey drive sales provide post-sale care. Native advertising is a form of online marketing in which the “ad” content matches the platform where it’s published. Use Native Ads, But Don’t Be Deceptive.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Grammarly

JANUARY 31, 2024

Contact Sales Executive Summary As the data and AI company Databricks scaled, it needed a solution to ensure on-brand communications worldwide. However, the in-house editorial team was still small and mighty. We’re surrounded by words, and words are still how we communicate,” said Neil Hamilton, Databricks’s Head of Editorial.

Editorial Team 98

Editorial Team Editorial Copy Editor Communication 98

Publishing Trends

OCTOBER 6, 2022

Jazz Key joins Macmillan as Associate Sales Manager, Special Markets, and Lauren McNamara joins as Coordinator, Custom Sales. Walker has been named VP, Diversity, Equity, and Inclusion at the Association of American Publishers. Martin’s Publishing Group. Molly Birnbaum joins Ten Speed Press as VP and Editor-in-Chief.

Editorial 66

Editorial Portfolio Art Director Hospitality 66

Intergrowth

MARCH 30, 2023

Not using data to build your content marketing strategy: Many companies build their editorial calendar by “brainstorming” blog topic ideas that they think would be a good fit for their blog. They add these ideas to their editorial calendar for the upcoming year and start publishing content.

Content Marketing 104

Content Marketing Editorial Marketing Content 104

Content Marketing Institute

NOVEMBER 1, 2017

Action item: Develop an editorial calendar as soon as feasible, and make it a priority. Develop an editorial calendar as soon as feasible, and make it a priority, says @LisaBeets. HANDPICKED RELATED CONTENT: Editorial Calendar Tools & Templates. “If Publishing every day – or even a few times a week – is time-consuming.

Manufacturing 111

Manufacturing Content Marketing Marketing Editorial 111

Elna Cain

JANUARY 12, 2023

You can include written work you have published or spec (example) pieces. For example, if you want to be a content writer that writes about sales technology since you were in sales at your last job, then research topics that you would see on technology sites that talk about sales: Sales forecasting and analytics software.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Bramework

AUGUST 3, 2022

Having an editorial content strategy is key for the growth of your blog, website or brand this year. What is an Editorial Content Strategy? Having the research to back up an editorial content strategy is a solid way to move forward. Why Do I Need an Editorial Content Strategy? This takes strategy. No pressure.

Editorial 52

Editorial IT Brand Awareness Content 52

Publishing Trends

APRIL 6, 2023

Katy DiRienzo , formerly Production Coordinator at Penguin Publishing Group, joins as Reprint Production Manager. Leigh Butler , SVP, and Hal Fassenden , VP, Director of Subsidiary Rights, are retiring from Penguin Publishing Group after forty-five and thirty-six years, respectively. Sierra Moon joins as Junior Analyst. Christopher M.

Art Director 80

Art Director Entertainment Agency Finance 80

Publishing Trends

AUGUST 1, 2023

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. Edmison/Harper Literary Scouting has been appointed North American scout for French publisher Fayard.

Agency 75

Agency Editorial Editorial Team Copy Editor 75

Content Marketing Institute

DECEMBER 25, 2018

Sales and profitability. To avoid providing too much (or too little) detail in your statement, follow these tips: Be succinct but don’t oversimplify: Describe your editorial mission clearly to prevent your content team and your readers from making assumptions about the purpose of your brand’s content. Audience engagement.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Publishing Trends

NOVEMBER 2, 2022

Andrea Fleck-Nisbet , founding VP and Publisher of Harper Horizon , will succeed Angela Bole as CEO of the Independent Book Publishers Association. At Penguin Random House , David Phethean , VP, Mass Merchandise, National Accounts and Distributor Sales, will retire at the end of the year. At Scholastic , Richard Gonzalez, Jr.

Art Director 75

Art Director Portfolio Agency Editorial 75