Editorial Retail Storytelling 
Jane Friedman
AUGUST 29, 2023
Photo by Steve Johnson on Unsplash Today’s post is excerpted from Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published by Estelle Erasmus. Almost all news outlets have op-ed sections, where writers not affiliated with the publication’s editorial board can contribute.
Content Marketing Institute
NOVEMBER 28, 2018
These seven retail brands have committed, consistent, and differentiated content programs. HANDPICKED RELATED CONTENT: How Content Can Ring Up a Better Retail Experience. With a more traditional digital editorial look and feel, the blog addresses a slew of news- and business-related topics of interest to Walmart’s wide audience.
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Content Marketing Institute
AUGUST 10, 2018
This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” As the editorial director, Glenn also writes content, rewrites stories from other groups, and checks the quality of everything produced. Build on results.
Content Marketing Institute
JANUARY 31, 2018
Podcasts offer great versatility in terms of their storytelling approach, business purpose, show format, creative features, and even how they are produced and distributed. Once you find your storytelling groove, you can extend specific shows when their stories are just too juicy to rein in. jayacunzo Click To Tweet.
Content Marketing Institute
DECEMBER 19, 2018
Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). Moleskine is no stranger to imaginative extensions of its brand; in 2016, the company opened the Moleskine Café – equal parts coffee shop, retail space, and art gallery – in Milan, where the Italian company is headquartered.
Content Marketing Institute
JANUARY 16, 2018
If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Then, there’s 19Crimes, a wine-and-spirits brand that built its marketing platform around compelling storytelling.
Publishing Trends
APRIL 8, 2024
At Random House , Sara Birmingham will join May 6 as executive editor, reporting to VP editor in chief Ben Greenburg and working closely with editorial director Caitlin McKenna , to expand the fiction list. At HarperOne , Nina Shield will join as VP, editorial director, starting April 22. She was previously at Ecco.
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