Moz

NOVEMBER 16, 2020

On editorial sites (think news, niche blogs and online magazines), consumer behavior has shifted quite a bit. The coronavirus news cycle brought a boom of interest to editorial sites across the web from March to April. Editorial sites have the potential to serve native ads in a lot of different places.

Editorial 66

Editorial Advertising Brand Awareness Healthcare 66

Content Marketing Institute

OCTOBER 13, 2022

Who said content and sales teams can’t get along? Here’s the inside story of the compelling editorial and repeatable models for success that earned her the 2022 B2C Content Marketer of the Year title. Not former journalist Diane di Costanzo, who leads a unique content practice at Foundry 360. Continue reading →

Editorial 131

Editorial Content Sales Content Marketing 131

Make a Living Writing

NOVEMBER 17, 2024

LinkedIn recommendations make the sale! Plan out blog posts with a scheduling tool such as WordPress Editorial Calendar. Learn to write sales copy. It’s a big search engine companies are using to find freelancers, every day. I know, you hate social media. Do this one anyway. Write blog posts in batches.

Writing 97

Writing Freelance Social Media Writer 97

Contently

NOVEMBER 22, 2023

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. A well-crafted, results-focused editorial calendar ensures your content efforts aren’t just a shot in the dark. The Anatomy of a Results-Focused Editorial Calendar 1.

Editorial 52

Editorial Editorial Team Collaboration Content Creation 52

Jane Friedman

SEPTEMBER 17, 2024

There are lots of editors out there, and I had a solid reputation and good sales numbers. Most authors are thrilled simply to see their books in print, garnering respectable sales and a developing fan base. Most authors are thrilled simply to see their books in print, garnering respectable sales and a developing fan base.

Publisher 145

Publisher Publishing Publishing Editorial 145

Content Marketing Institute

MARCH 7, 2018

And more than one-third (35%) neither agree nor disagree they can demonstrate how content marketing has increased donations/sales. The editorial mission statement includes the organization’s mission and purpose, as well as its audience. A similar disparity in for-profit companies exists between sales and marketing.

Content Marketing 111

Content Marketing Editorial Marketing Content 111

Intergrowth

SEPTEMBER 12, 2022

Build a well-constructed editorial calendar. Sales content. An Editorial Calendar. An editorial calendar is one of the most important components of a strong content plan. By the time you’re done reading this post, you’ll know everything you need to know about the editorial calendar, including: What it is.

Editorial 52

Editorial Content Content Creation Construction 52

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company. They delivered the #content.

Brand 111

Brand Contractor Editorial Content 111

Content Marketing Institute

OCTOBER 17, 2018

Track conversions that lead to sales. Review your sales analytics to identify which content is more likely to lead to a sale. For example, which landing pages are more likely to convert to a sale? Review your conversion rates and your editorial calendar. Review your editorial calendar against conversion rates.

Landing Page 111

Landing Page Editorial Lead Generation Social Media 111

Contently

MARCH 22, 2024

You can spend thousands of dollars making your website beautiful, but if you don’t know how to create an SEO editorial calendar with strategic content, your efforts could be wasted. But not just any content will do; you’ll need well-written, well-organized SEO content to add power to your SEO editorial calendar.

Editorial 52

Editorial SEO Keywords Engineering 52

Jane Friedman

FEBRUARY 28, 2023

There is a natural order to the sales funnel, in which more referrals are poured into the top than come out the bottom as clients. This winnowing down, through the prospect inquiry and sales call, among other stages, is to be expected, and it absolves you of controlling outcomes. The sales process is not a necessary evil.

Architecture 142

Architecture Proofreader Construction Projects 142

Neil Patel

JULY 13, 2021

The more high-quality, trustworthy, and authoritative sites linking to you, the higher your blog posts and sales pages will appear on search result pages. While different definitions might circle through the marketing world, a natural link is a link that’s a) editorially earned, and b) organic in the context it appears.

Search Engine Optimization 145

Search Engine Optimization Marketing Editorial Social Media 145

Bramework

AUGUST 3, 2022

Having an editorial content strategy is key for the growth of your blog, website or brand this year. What is an Editorial Content Strategy? Having the research to back up an editorial content strategy is a solid way to move forward. Why Do I Need an Editorial Content Strategy? This takes strategy. No pressure.

Editorial 52

Editorial IT Brand Awareness Content 52

Publishing Trends

JANUARY 19, 2023

At Macmillan, Amy Solov , lately Sales Representative, Special Sales at Gibbs Smith , joins as Manager, Gift Sales. Dale Wilstermann joins Dexterity as Executive Sales Director. Most recently he was Executive Director, Nashville Sales at Hachette. Previously she was Director of Publicity at Ecco.

Art Director 81

Art Director Editorial Agency Sales 81

Publishing Trends

DECEMBER 19, 2022

Amy Solov joins as Manager of Gift Sales; Anna Shilova , as Product Manager for the Platform Development Team; and Adelynne Chang , as Contracts Associate. Josh Marwell , President of Sales at HarperCollins, is retiring. Additionally, Fernanda Martínez has launched an editorial services agency, Fernanda Literary Services.

Architecture 92

Architecture Agency Editorial Finance 92

ContentWriters

JANUARY 9, 2025

White papers help you build authority, earn trust, and move prospects through complex sales cycles. Showing authority is particularly beneficial in healthcare, where sales cycles are often long and involved, and credibility directly impacts purchasing decisions. Review and Refine Healthcare content requires strict compliance oversight.

Healthcare 59

Healthcare Medical Writing Lead Generation 59

Publishing Trends

JUNE 14, 2023

Carlos Hernandez has joined PRH Grupo Editorial as director of sales, special markets, focusing on the Origen imprint. He previously held senior sales positions at Editorial Unilit , Grupo Nelson , and Harper Christian. VP, field sales & account marketing Karen Torres will be leaving Hachette Book Group on July 14.

Art Director 81

Art Director Creative Director Editorial Agency 81

Jane Friedman

DECEMBER 12, 2023

The most straightforward explanation for imprint closures: lack of sufficient sales. While there isn’t a specific frontlist sales number associated with being a profitable backlist title, publishers often know, based on similar books, which ones have the ability to sell steadily over time. Discoverability is a major issue there.”

Publishing 140

Publishing Publishing Publisher Art Director 140

Kayleigh Moore

FEBRUARY 1, 2023

I’ve talked about this in depth before , but again, I felt that outsourcing the editing piece to a specialist with a knack for editorial review would A) Improve the quality of my final products, and, B) Provide a second set of eyes on my writing after I’d become too familiar with a piece to be objective. Learn more right here.

Freelance 162

Freelance Projects Editorial Communication 162

Kristi Hines

JUNE 20, 2021

Editorial Calendars. Adobe Stock – Search Adobe Stock for millions of royalty-free stock images, photos, graphics, vectors, video footage, illustrations, templates, 3d assets, and editorial assets. Seismic – Align strategy to content and campaigns that truly integrate marketing and sales. Stock Photos and Videos.

Content Marketing 130

Content Marketing Content Marketing Editorial 130

Neil Patel

JUNE 22, 2021

It helps: bring people to your website engage customers by offering value generate leads move people through the customer journey drive sales provide post-sale care. Because 78 percent of location-based mobile searches result in an offline purchase, so local SEO isn’t just a great tool to get your business found—it also drives sales.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Content Marketing Institute

DECEMBER 29, 2017

Hint: Sales outreach following a content download likely isn’t an audience benefit unless the person asked to be contacted.). Sales outreach following a #content download likely isn’t an audience benefit, says @KimMoutsos. HANDPICKED RELATED CONTENT: Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster.

Content Marketing 111

Content Marketing Marketing Editorial Content 111

Intergrowth

MARCH 30, 2023

Not using data to build your content marketing strategy: Many companies build their editorial calendar by “brainstorming” blog topic ideas that they think would be a good fit for their blog. They add these ideas to their editorial calendar for the upcoming year and start publishing content. We call this the “see what sticks” method.

Content Marketing 104

Content Marketing Editorial Marketing Content 104

Express Writers

NOVEMBER 15, 2024

Low-quality writing can easily lead prospective customers to look elsewhere, costing the company potential sales and long-term loyalty. Professional agencies use thorough editorial processes to ensure content is plagiarism-free, protecting a business’s reputation. This creates a consistent brand image that customers can rely on.

Brand 52

Brand Agency Content Content Creation 52

Grammarly

JANUARY 31, 2024

Contact Sales Executive Summary As the data and AI company Databricks scaled, it needed a solution to ensure on-brand communications worldwide. However, the in-house editorial team was still small and mighty. We’re surrounded by words, and words are still how we communicate,” said Neil Hamilton, Databricks’s Head of Editorial.

Editorial Team 98

Editorial Team Editorial Copy Editor Communication 98

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. There are variations of this arrangement.

Editorial Team 109

Editorial Team Editorial Content Content Creator 109

Publishing Trends

NOVEMBER 17, 2022

He has most recently worked as Sales and Marketing Director at Northwestern University Press. At Wonderwell , Eva Avery joins as Editorial Director. Katherine Devendorf has been promoted to VP and Director of Managing Editorial at Simon & Schuster Children’s Publishing. At the University of Alabama Press , J.D. PROMOTIONS.

Art Director 94

Art Director Warehousing Editorial Recruitment 94

Content Marketing Institute

JANUARY 18, 2018

How do we evolve from seeing content as sales collateral to acting like publishers? Without building a loyal audience, iQ’s editorial team couldn’t hope to achieve what they’ve set out to do. They don’t outsource their front-page news and editorial content. We hear about it all the time. The evolution of iQ by Intel.

Publishing 111

Publishing Publishing Publisher Editorial Team 111

Susan Greene

JANUARY 8, 2013

These days most companies involved in business-to-business (B2B) sales are focused on online marketing for promoting their products and services. For B2B marketing, printed materials can be effective sales tools. Sales Letters. One of the best ways to introduce your company to new customers is with sales letters.

Marketing 130

Marketing Copywriting Copywriter Manufacturing 130

Neil Patel

JULY 28, 2021

For instance, content might be of little use in converting users at the bottom of the sales funnel; however, it could be invaluable in bringing users onto your site in the first place, by boosting brand awareness and organic lead generation. Different segments of the sales funnel warrant different types of content. Sales Metrics.

IT 141

IT Content Social Media Brand Awareness 141

Content Marketing Institute

DECEMBER 1, 2017

Before I joined the CMI editorial team in September, the same was true for me. CMI Editorial Strategy Advisor Michele Linn led the charge in asking questions about our publishing frequency – the same questions all content marketers should think about: Are we publishing the right amount for our audience?

Publishing 111

Publishing Publishing Publisher Editorial 111

Publishing Trends

APRIL 8, 2024

Jen Schwabinger , VP and director, sales development is departing after 40 years with the company. At Random House , Sara Birmingham will join May 6 as executive editor, reporting to VP editor in chief Ben Greenburg and working closely with editorial director Caitlin McKenna , to expand the fiction list. She was previously at Ecco.

Art Director 81

Art Director Editorial Agency Creative Director 81

Publishing Trends

NOVEMBER 20, 2023

At Frankfurter Buchmesse , Christian Ebert will join as director of strategic marketing and sales, as of Jan 1st, 2024. At HarperCollins , Frank Albanese , SVP, market insight & sales operations will be leaving after 30 years with the company. Megan Pagano , director of sales analysis will report to Hanas.

Art Director 85

Art Director Editorial Recruitment Architecture 85

Jane Friedman

MAY 7, 2024

Jane has provided an in-depth exploration of how to evaluate the distribution channels, marketing, and sales models of small presses here that’s worth a look if you decide to go this route. Check it twice Now that you have a broad list of possibilities, it’s time to do some assessment.

Publisher 137

Publisher Publishing Publishing Retail 137

Content Marketing Institute

NOVEMBER 1, 2017

Action item: Develop an editorial calendar as soon as feasible, and make it a priority. Develop an editorial calendar as soon as feasible, and make it a priority, says @LisaBeets. Develop an editorial calendar as soon as feasible, and make it a priority, says @LisaBeets. Decide which types of content you’ll deliver when.

Manufacturing 111

Manufacturing Content Marketing Marketing Editorial 111

BKA Content

OCTOBER 23, 2023

Backlinks support search rankings, website traffic, leads and sales. Check out this example: Over 310 million people use smartphones in the United States Nine out of every 10 people have a smartphone Experts expect smartphone sales to reach over $100 billion in 2023 Those impressive statistics come from a Statista article.

Management 95

Management Insurance Editorial Social Media 95

Content Marketing Institute

MARCH 22, 2018

This is a particularly valuable group to Intel because they care deeply about the topics iQ shares and can help steer the program’s editorial strategy. Tools like Salesforce or even programmatic media buys are leveraged to micro-target iQ readers for specific calls to action more aligned to a sales goal. Match tools to touchpoints.

Audience 111

Audience Editorial Team Editorial Social Media 111