Contently

NOVEMBER 22, 2023

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. A well-crafted, results-focused editorial calendar ensures your content efforts aren’t just a shot in the dark. The Anatomy of a Results-Focused Editorial Calendar 1.

Editorial 52

Editorial Editorial Team Collaboration Content Creation 52

Contently

FEBRUARY 18, 2025

This means they can generate first drafts in minutes, refine them using Contentlys fine-tuned AI for brand and voice consistency, and focus their time on high-value editorial work. Scale content production efficiently while freeing up time for strategic storytelling and editorial oversight.

Editorial 52

Editorial Text Storytelling Copy 52

Jane Friedman

AUGUST 29, 2023

Photo by Steve Johnson on Unsplash Today’s post is excerpted from Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published by Estelle Erasmus. Almost all news outlets have op-ed sections, where writers not affiliated with the publication’s editorial board can contribute.

Editorial 135

Editorial Persuasion Government Retail 135

Grammarly

APRIL 10, 2024

Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is brand storytelling with AI? What is brand storytelling?

Brand 105

Brand Storytelling Creativity Text 105

Neil Patel

FEBRUARY 3, 2021

Owning your Google Web Stories content gives you the full advantage to leverage SEO opportunities and make the most of this immersive storytelling option. The paid versions, however, get you access to the Getty editorial image library and Getty videos. Examples of Great Google Web Stories. Do you need some inspiration to get started?

Storytelling 140

Storytelling Social Media Content Creator Landing Page 140

Content Marketing Institute

DECEMBER 28, 2018

To underscore the point, he gave examples of storytellers known for their authenticity who nevertheless struggled to earn an audience when they switched genres or formats. The reason they struggled, Robert wrote, comes down to this: “If your audience doesn’t believe in the storyteller, the story itself won’t matter.”. Click to enlarge.

Content Marketing 105

Content Marketing Marketing Editorial Content 105

BKA Content

MAY 23, 2024

Content Harmony Content Harmony seamlessly integrates content production with visual storytelling. They help clients create customized editorial plans that drive results. BKA Content is ideal for businesses seeking a comprehensive, all-in-one content strategy that drives measurable SEO results. Failing to achieve meaningful results?

Agency 98

Agency Content Marketing Marketing Script 98

Content Marketing Institute

MARCH 20, 2018

Turn Your Strategy Into a Stellar Editorial Content Plan. By following this road map, you should find yourself on the path toward more well-managed creative teams, greater strategic and creative alignment, and better brand storytelling overall. Content Marketing Strategy Essentials. A practical view of content creation. Click To Tweet.

Content Creation 111

Content Creation Content Creator Content Editorial 111

Jane Friedman

JANUARY 24, 2023

For readers who are past their college days, there are reputable programs for learning editing skills, like those offered by the University of Chicago (the masterminds behind the industry-standard bible, The Chicago Manual of Style ) and the Editorial Freelancers’ Association (EFA), taught by career editors. Caveat editor.

Editorial 122

Editorial Storytelling Electronics Agency 122

Neil Patel

SEPTEMBER 10, 2020

An editorial calendar can be difficult to manage; your agency should be able to handle these details for you. A stable team of content creators: Good content marketing agencies have a list of reliable writers on their team, stable writers are skilled at writing, grammar, logical consistency, and storytelling.

Agency 145

Agency Content Marketing Marketing Content 145

Content Marketing Institute

AUGUST 10, 2018

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” As the editorial director, Glenn also writes content, rewrites stories from other groups, and checks the quality of everything produced. Build on results.

Content Marketing 82

Content Marketing Art Director Creative Director Marketing 82

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company. LukeKintigh Click To Tweet.

Brand 110

Brand Contractor Editorial Content 110

Content Marketing Institute

MARCH 13, 2018

The editorial team throws in content that delights them. storytelling Read more >> Click To Tweet. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. At the end, the link to the full story on The Hustle website has this label: “Your ride will be here in 177 minutes.”.

Editorial Team 111

Editorial Team Editorial Storytelling Text 111

Content Marketing Institute

SEPTEMBER 6, 2018

Now in its 14th year, this awards program recognizes the impressive accomplishments of content marketers in categories that span strategy, distribution, editorial, and design. Winner: Project of the Year; Best New Print Publication – Editorial. Winner: Best New Digital Publication – Editorial; Best Overall Editorial – Digital.

Content Marketing 99

Content Marketing Editorial Healthcare Entertainment 99

Contently

DECEMBER 14, 2022

After all, your brand narrative is an integral part of storytelling in content marketing. Contently can help you build an effective multi-channel framework, placing strategy, creation, review, SEO analysis, editorial calendar, and measurement under one roof. Is your brand’s messaging and positioning woven into all communication?

Editorial 92

Editorial Content Lead Generation Brand Awareness 92

Content Marketing Institute

JANUARY 31, 2018

Podcasts offer great versatility in terms of their storytelling approach, business purpose, show format, creative features, and even how they are produced and distributed. Once you find your storytelling groove, you can extend specific shows when their stories are just too juicy to rein in. jayacunzo Click To Tweet.

Brand 111

Brand Storytelling Creativity Content Marketing 111

Neil Patel

JUNE 1, 2021

Storytelling Videos. As I’ve already mentioned here on the blog, storytelling is one of the main powers in content nowadays. So this is like an editorial line for videos, with a good potential for going viral. Memory Videos. People like to remember things that happened at certain times. This is a fact.

Creativity 141

Creativity Storytelling Concept Audience 141

Content Marketing Institute

MARCH 21, 2018

Powerful storytelling shares these four elements: a human hero, a goal, resistance, and truth. Pratik Dholakiya offers a three-act structure to successful storytelling – and the secret sauce, he says, is suspense. HANDPICKED RELATED CONTENT: Go Behind the Scenes of Coca-Cola’s Storytelling. @AnnGynn Click To Tweet.

Content Marketing 110

Content Marketing Marketing Content Storytelling 110

Content Marketing Institute

AUGUST 7, 2018

What are the editorial and commercial benefits of creating interactive content? Shachar Orren , chief storytelling officer, Playbuzz. The client who asked this question now actively seeks input into their editorial calendar topics from beyond their industry. @drewmclellan #CMWorld Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Publishing Trends

APRIL 8, 2024

At Random House , Sara Birmingham will join May 6 as executive editor, reporting to VP editor in chief Ben Greenburg and working closely with editorial director Caitlin McKenna , to expand the fiction list. At HarperOne , Nina Shield will join as VP, editorial director, starting April 22. She was previously at Ecco.

Art Director 81

Art Director Editorial Agency Creative Director 81

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. And what does this technology cost? The Washington Post and Heliograf.

Content Creation 111

Content Creation Content Editorial Team Storytelling 111

Publishing Trends

OCTOBER 6, 2022

Diane Landolf has announced a new children’s editorial business, Diane Landolf Editorial. At university presses… Dawn Durante joins the University of North Carolina Press as Assistant Editorial Director, starting October 17. At Storey Publishing , Carleen Madigan becomes Editorial Director.

Editorial 66

Editorial Portfolio Art Director Hospitality 66

Content Marketing Institute

JANUARY 16, 2018

For more perspective on publishing frequency, see this article by Michele Linn, former head of CMI editorial. In other words, they care about things like powerful storytelling, great writing, strong design, and quality video. She also covers what to do if there is too much content available on your subject area.).

Content Marketing 110

Content Marketing Marketing Content Editorial 110

Buffer

JULY 31, 2023

The team paused using the AI tool to build better editorial processes and has committed to refining it to suit their editorial standards and needs. The agency emphasizes that AI-generated content will never be directly "copied and pasted" onto a site without undergoing human editorial review.

Content Creator 78

Content Creator Content Creation Editorial Content 78

Content Marketing Institute

FEBRUARY 19, 2018

Share your editorial calendar with employees so they can know what you’re writing about and when. Monitor those people who choose to be active supporters of the brand’s storytelling. Consider this group an invaluable editorial advisory board for potential ideas to write about or share. Tell the stories they think should be told.

Brand 111

Brand IT Social Media Editorial 111

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Then, there’s 19Crimes, a wine-and-spirits brand that built its marketing platform around compelling storytelling.

Brand 111

Brand Content Storytelling Editorial Team 111

Copywriter Collective

FEBRUARY 20, 2025

Storytelling After years of just telling people what to do it has become apparent to me that education and soulless content as I knew it was not enough to change minds. It was time to add stories to the telling.Inspiration was required to be empowered through storytelling. We are going to have to work not just harder but smarter.

Content Marketing 89

Content Marketing Marketing Content Storytelling 89

Neil Patel

JUNE 22, 2021

Storytelling can also help bridge that gap. Create an Editorial Calendar. An editorial calendar helps make your content marketing strategy low-stress and rewarding. The importance of an editorial calendar can’t be overemphasized. Do I need an editorial calendar? Solid content creation will flow from there.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Content Marketing Institute

FEBRUARY 8, 2018

Some marketers avoid – even loathe – the term “branded content” because it “gives agencies permission to keep talking about themselves, adding a bit of storytelling to product pitches.”). Her native advertising rivals the quality of the best editorial content in the world. Native” means indigenous, belonging to an environment.

Advertising 110

Advertising Editorial Content Marketing Ads 110

Content Marketing Institute

FEBRUARY 6, 2019

And, when it comes to strategy-driven initiatives like brand-wide storytelling , even small communication breakdowns can lead to big problems – duplicated efforts, inconsistent or conflicted messaging, wasted budget, or worse, lower marketing ROI for the business. Workflow/project management/editorial calendaring tools (55%).

Content Marketing 107

Content Marketing Marketing Content Collaboration 107

Publishing Trends

AUGUST 1, 2023

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. Hinton, Jacqueline Woodson, Mildred Taylor, Jon Scieszka, Roald Dahl and others.

Agency 75

Agency Editorial Editorial Team Copy Editor 75

Elna Cain

JANUARY 12, 2023

Businesses often seek writers formally trained in media writing and wickedly good storytellers. An academic writer can encompass a variety of written content such as textbooks, publications, and editorials. This is a drop of more than 50%! This means there’s an “in” for you in the content writing world.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Neil Patel

AUGUST 25, 2021

If you accomplish that goal, the introduction, the subtitles, the bullet points, and the storytelling will take care of the rest and convert the reader into a customer. Editorial links are the best kinds of links to get, because you don’t ask for them. That should be your headline’s true purpose.

Writing 145

Writing Copy Content Marketing Social Media 145

Content Marketing Institute

NOVEMBER 28, 2018

Recognized as the first watch company built on a direct-to-consumer model, MVMT smartly leverages influencer partnerships and multimedia storytelling with the appeal of almost global grandeur. HANDPICKED RELATED CONTENT: How Content Can Ring Up a Better Retail Experience. Gone is boring product-focused content and self-promotional jargon.

Content Marketing 101

Content Marketing Brand Retail Marketing 101

Content Marketing Institute

SEPTEMBER 26, 2018

What are the editorial and commercial benefits of creating interactive content? It will power the future of storytelling. As part of this client who asked this question, its editorial calendar now actively incorporates input related to their monthly topics from beyond their industry. Scott Aughtmon , Recession Solution.

Content Marketing 108

Content Marketing Marketing Content Content Creator 108

Content Marketing Institute

OCTOBER 20, 2017

HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Today I present 12 types of visuals you can use in a blog post. You do not have to use all of them. Data-driven visuals.

Blog Post 111

Blog Post Post Content Blogging 111

Content Marketing Institute

DECEMBER 19, 2018

Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging.

Content Marketing 103

Content Marketing Marketing Government Food 103