The Hoth

JANUARY 23, 2023

1: Editorial backlinks An editorial backlink refers to when a high-authority website links to one of your content pieces to support its own work. You can by paying close attention to the editorial backlinks that you pick up. How can you establish these types of relationships? How do you do that?

Website 98

Website Editorial Content Creator Government 98

Contently

FEBRUARY 1, 2023

For example, blog posts, eBooks, webinars, and case studies can explain the features and benefits of a company’s product and provide user insights into its benefits. Blog posts, eBooks, webinars, email nurtures, chatbots on the company’s website , and social media campaigns all play a role in demand generation.

IT 113

IT Content Social Media Collaboration 113

ProBlogger

JULY 11, 2015

and today we will be building on that – developing an editorial calendar. If you already have an editorial calendar, I recommend you use this day to review it – how has it been working? Feel free to share your editorial calendar in the comments On todays show notes. 3 Ways Scheduling will Make You a Better Blogger.

Editorial 46

Editorial Blogger Publishing Publisher 46

Neil Patel

JUNE 1, 2021

Webinar Video Ideas. Webinars are videos streamed live to promote relevant content. Generally, all you need to do a webinar is to choose a good subject and save at least 20 minutes to talk about it. Pro Tip: use Ubersuggest to find good webinar content ideas. If the audience reacts positively, you can extend the stream.

Creativity 141

Creativity Storytelling Concept Audience 141

Buffer

JULY 23, 2024

And then we attended a webinar where we learned about platforms that help businesses write and publish press releases that get picked up by major news outlets like The Associated Press. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms.

Editorial Team 80

Editorial Team IT Marketing Finance 80

Content Hacker

OCTOBER 25, 2022

The most preferred types of content for B2B buyers are webinars (57%), ebooks (57%), and whitepapers ( 55% ). When it comes to editorial tools, 73% of content marketers use a keyword research tool like Semrush for search engine optimization during the content creation process. B2B companies saw 2.5x

Content Marketing 97

Content Marketing IT Search Engine Optimization Marketing 97

Contently

MAY 9, 2024

It’s a more editorial style that can make your white paper read like a magazine story. The insurance company Travelers transformed its white paper on managing the risks of AI into a multimedia webinar. Some white papers opt to use in-text citations. You can also repurpose the content from your white paper to make it even more engaging.

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Proofreader Writing Recruitment Brand 109

Content Marketing Institute

NOVEMBER 6, 2017

For example, some of the best content for drawing in and nurturing qualified leads – like webinars – underperforms when it comes to link building. 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. I didn’t realize until we finished compiling the survey data that webinars are outliers in link building. Data/research.

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SEO Social Media Content Editorial 111

Content Marketing Institute

AUGUST 19, 2018

Performance by content type – Track the same metrics as above by content type (blog, guides, webinars, etc.) Develop a social marketing schedule rotation, which focuses on your top 50 blog pages, top 10 “big rock” assets , top 10 videos, and the highest performing on-demand webinars. Use cross-site linking and social to amplify it.

Content 86

Content Editorial Long Form Content Content Marketing 86

Content Marketing Institute

AUGUST 1, 2018

Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest. Your editorial should tell 1 story instead of many disconnected pieces, says @MicheleLinn. Webinars and presentations. Step 10: Incorporate your ideas into your editorial calendar.

Editorial 94

Editorial Content Editorial Team Projects 94

Backlinko

OCTOBER 21, 2024

Caroline Gilbert is the Director of Content and Editorial at Angi. UX research collaboration: Editorial partners with the UX research team to access in-depth customer studies. We then analyzed the performance to see if this approach was more effective than a traditional live webinar.” Results Traffic is important.

SEO 82

SEO Finance Content Concept 82

Jane Friedman

JANUARY 24, 2023

I’m betting you’re already digging into some of them: craft books, classes, webinars, workshops, blogs and other outlets (like Jane’s!); There are an overwhelming number of resources for expanding your skills. It’s a lifelong process; after 30 years in this business I’m still learning every day. conferences. Caveat editor.

Editorial 104

Editorial Storytelling Electronics Agency 104

Content Marketing Institute

FEBRUARY 2, 2018

Each month we try to have a good editorial balance and have new content published for each buyer persona. We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. We fine-tune them and sometimes add new ones or remove some.

Content Marketing 111

Content Marketing Brand Editorial Marketing 111

Buffer

JUNE 13, 2024

Create an editorial calendar Determine how often you want to share content on each channel — and then create an editorial calendar. For example, you can repurpose blog content into LinkedIn posts , webinars, podcasts, or Quora answers. With this approach, you can see how your content performs on different platforms.

Content 120

Content Social Media Brand Awareness Promotion 120

Contently

MAY 4, 2023

This is where you and your editorial expertise come in. Can you leverage your band-member SME as a moderator for a podcast or webinar event featuring more iconoclastic guests? Strategies for Working With the Band Member Can you apply the non-original ideas to a new context?

Content Creation 123

Content Creation Collaboration Content Communication 123

ProBlogger

AUGUST 30, 2023

Idea Generation and Editorial Calendars In my early days of blogging one of my biggest time sucks was coming up with ideas. Editorial calendars may not suit everyone but I know of numerous bloggers who plan their blogs content well over a month in advance.

Blogger 52

Blogger Blog Blogging Editorial 52

Content Marketing Institute

APRIL 6, 2018

But it doesn’t need to be just white papers and webinars. Thought leadership #content doesn’t need to be white papers & webinars. HANDPICKED RELATED CONTENT: Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. Goldman Sachs’ Drones: Reporting for Work has a highly interactive format. Conclusion.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

NOVEMBER 1, 2018

Webinars/virtual events/conferencing tools. Content marketers love webinars (and find them especially effective in the middle stages of the funnel, according to new demand generation research from CMI ). HANDPICKED RELATED CONTENT: The No-Fail Formula for Creating Killer Webinar Content. cmicontent #research Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

The Hoth

MARCH 28, 2023

That’s why you must create an editorial calendar for all your content. That’s not even mentioning the videos, webinars, eBooks, and press releases you need to consistently release, either. You’ll likely have inconsistent publishing dates without an editorial calendar, which won’t do your business any favors.

Marketing 59

Marketing Content Creator Content Creation Content 59

Content Marketing Institute

NOVEMBER 1, 2017

Action item: Develop an editorial calendar as soon as feasible, and make it a priority. If it’s one webinar per quarter, put it on the calendar. Develop an editorial calendar as soon as feasible, and make it a priority, says @LisaBeets. Develop an editorial calendar as soon as feasible, and make it a priority, says @LisaBeets.

Manufacturing 106

Manufacturing Content Marketing Marketing Editorial 106

Content Marketing Institute

APRIL 12, 2018

Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. Hold webinars (attended by thousands of advisors) that give the company’s take on the investment landscape – and conduct polls there, too. For example, a webinar attendee said, “Many of my clients want to get out of global stocks.

Brand 110

Brand Content Editorial Team Editorial 110

Content Marketing Institute

MAY 24, 2018

Live webinar series. A little more difficult logistically, a webinar series still lets you rely on the great work that you and others already produced. Find five to 10 brands or influencers with extraordinary content on your core topic and have them present it in a webinar. What we did. Start with brands you know.

Content 109

Content Editorial Team Promotion Social Media 109

Content Hacker

MARCH 2, 2023

It is an effective way for businesses to build relationships with their target audience by providing valuable information in the form of blog posts, videos, podcasts, ebooks, webinars, infographics, and more. Webinars/live streams (hosting events). Video creation (creating tutorials and how-to’s).

Content Marketing 92

Content Marketing Marketing Content Content Creation 92

Pronto Marketing

NOVEMBER 5, 2020

From producing webinars to weekly blog posts, content marketing comes in different forms. Ensure quality by applying an editorial checklist and feedback from your team. Create an editorial calendar to ensure content assortment. Explore 7 Amazing Benefits of Content Marketing. How to write your content. Diversify your content.

Content Marketing 52

Content Marketing IT Marketing Editorial 52

Content Marketing Institute

OCTOBER 24, 2018

For example, you can prompt users to your on-demand webinar sign-up whenever they are typing “webinar” when chatting with your business on Facebook: Technology poses challenges for content marketers who are struggling to keep up. Use @mobilemonkey_ to create Facebook Messenger bots to engage your customers in real time.

Editorial Team 99

Editorial Team Content Editorial Communication 99

BKA Content

MAY 18, 2023

Some of these ecommerce video ideas include: Product videos How-to Videos Buying Guides Comparison Videos Webinars Product videos are especially popular across social media platforms and websites. Videos Video content has become extremely popular when it comes to content strategy for ecommerce. There are many types of videos you can make.

Content 52

Content Social Media Editorial Utilities 52

Neil Patel

FEBRUARY 22, 2021

It also offers: networking opportunities webinars discounted books, tools, and events community downloads. As Chad Millman, VP/editorial director of U.S. However, its community side is a considerable part of the brand too. The community gives new and established bloggers the chance to come together and learn and collaborate.

Content Marketing 139

Content Marketing Marketing Content Social Media 139

ProBlogger

APRIL 7, 2022

Darren’s low-tech editorial schedule. Then I made the holiest of holies: the editorial calendar. You can listen to the webinar Darren and I did with Darlene of Digital Photography School where we discuss how we approach editorial calendars on each site, and how to plan one for yourself. Schedule or publish the post.

Editorial 48

Editorial Blog Blogging Social Media 48

The Hoth

MARCH 14, 2023

In addition to blogs, there are whitepapers, eBooks, videos, infographics, podcasts, webinars, case studies, social media posts, and many others. Rather, you need to employ a meticulous strategy that entails forming a content creation team, setting clear goals, developing an editorial calendar, and then creating the content.

Content Creation 98

Content Creation Content Social Media Content Creator 98

Neil Patel

MAY 27, 2021

If they did a roundup last year, there’s a good chance it will be on the editorial calendar this year. Webinar software and a high-quality camera will cost a few hundred bucks at the most. Start by finding publications in your industry that have produced Memorial Day roundups in the past. That’s pretty much all you need.

Sales 125

Sales Social Media Editorial Ads 125

Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Turn Your Strategy Into a Stellar Editorial Content Plan.

Editorial 108

Editorial Content Promotion Social Media 108

Content Marketing Institute

DECEMBER 29, 2017

For example, a person registering for a webinar needs to receive reminders and sign-in instructions – entering an email address makes that possible. 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. HANDPICKED RELATED CONTENT: Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster. Click To Tweet.

Content Marketing 108

Content Marketing Marketing Editorial Content 108

Content Marketing Institute

JULY 24, 2018

They’d be a hybrid of live in-person and webinar. Do a hybrid of live in-person & webinar events to present on top topics, says @crestodina. 1,000: Lunch with all our editorial team members – internal subject-matter experts. Comprehensive amplification plan (webinars, articles, a video series, data graphics, and more).

Content Marketing 108

Content Marketing Marketing Content Content Creation 108

Content Marketing Institute

NOVEMBER 28, 2017

Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media. At our recent master class in Washington, D.C.,

Editorial Team 107

Editorial Team Editorial Content Marketing Construction 107

Content Marketing Institute

SEPTEMBER 21, 2018

Guest spots on webinars with other influencers. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Producing great quality content can lead to: Spots in coveted link roundups on top-tier websites. Speaking opportunities at conferences in your industry. Book publishing opportunities.

Promotion 110

Promotion Brand Awareness Editorial Team Content Creation 110

Neil Patel

MARCH 11, 2023

It looks like this: And that makes this tool perfect for editorial planning and scheduling. Features include, but are not limited to: Sales funnels Membership funnels Auto-webinar funnels Hangout funnels Email integrations A/B testing And it gives you the most bang for your buck when compared to other marketing automation tools.

Content Marketing 114

Content Marketing Marketing Content Social Media 114

Neil Patel

APRIL 19, 2021

Keep your Twitter post schedule in mind when you’re adding to your editorial content calendar. This is ideal for live events, like conferences, podcast recordings, and webinars. You’ve got to have a posting schedule for your Twitter account so you know what you’re going to tweet and when you are going to Tweet.

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Social Media Promotion Ads Engagement 137