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Writing a whitepaper is the heavyweight bout of content creation. And just like boxing, crafting a whitepaper requires strategy, finesse, and a game plan. Execute it well and your whitepaper can position your brand as an industry champion who’s adept at addressing your customers’ needs.
Enter the healthcare whitepaper, a powerful but underutilized tool in medical marketing. Whitepapers help you build authority, earn trust, and move prospects through complex sales cycles. However, creating an effective whitepaper requires more than expanding a blog post or repackaging existing content.
What an honor to receive an assignment for a legal editorial piece published by Conroe City Lifestyle. Many thanks to Conroe City Lifestyle for this feature cover and a remarkable legal editorial assignment. I would love to work on your books, web content, blogs, whitepapers, and legal editorial for magazines and journals.
With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.
Legal Editorial — The Women Judges of Montgomery County Houston Legal Blogger Full-Service Writing and Editing Clients count on me for book editing, ghostwriting, journalism, blogging, SEO web content creation, and marketing. I also assist with tagline and jingle creation, whitepapers, resumes, and more.
—> Contact me today <— and we’ll place you on my editorial calendar. The retainer is credited against the overall project cost, meaning you don’t pay extra to reserve a spot on my editorial calendar. RESERVE YOUR SPACE WITH AN EDITING RETAINER!
It blocks space on my editorial calendar and ensures your project will get the time and attention it deserves. A downpayment will hold your spot and can be scheduled as far out as needed. Plus, you’ll have peace of mind, knowing your project will be out of your hair and in good hands on a timeline that suits your needs.
Whitepapers. Whitepapers are among the best types of cornerstone content. Forty-two percent of the responding SEO experts have created whitepapers and 60% of those find them to be ideal content for earning links. 60% of responding #SEO experts find whitepapers ideal #content for earning links.
What are their editorial standards or policies ? Here are a few tips: Research the author: See if the writer has expertise on the topic. Check the publisher: Are they a government agency or a professional institution? Look at the citations: Does the source say where its getting its facts? What Is The CRAAP test?
This is especially true among decision-makers in SEO, marketing, editorial, publishing, and eCommerce roles. These professionals often turn to ghostwriting services to produce thought leadership pieces, blog posts, whitepapers, and other forms of content that require expertise and time — resources that are often in short supply.
I would love to work on your books , web content, blogs , whitepapers , and editorial for magazines and journals. Enjoy it all in the heart of Montgomery County. Need a Montgomery County Writer to Assist with Your Bio, Book, or Marketing Material? Email melaniesaxton@icloud.com , and let’s get started!
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While it’s not perfect, it remains a framework to help inform our editorial decisions. Whitepapers and research A whitepaper typically looks like a longform fact sheet or an e-book on statistical steroids.
But it doesn’t need to be just whitepapers and webinars. Thought leadership #content doesn’t need to be whitepapers & webinars. HANDPICKED RELATED CONTENT: Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. Goldman Sachs’ Drones: Reporting for Work has a highly interactive format.
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A custom magazine or relevant whitepaper is an excellent opportunity to connect with visitors (and they can take it with them). Share your newest research with a whitepaper, trend report, or even just a couple of stats. HANDPICKED RELATED CONTENT: 17 No-Cost Ways Writers Can Extend Reach of Their Editorial.
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An academic writer can encompass a variety of written content such as textbooks, publications, and editorials. WhitePaper Writer. Whitepapers are a more sophisticated form of content that is long, informative, and written to promote a product or service. Academic Writer. Just be careful with the last service!
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100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a whitepaper, featured on our website, and distributed in snackable bites across all our communications channels. 1,000: Lunch with all our editorial team members – internal subject-matter experts. CMWorld Click To Tweet.
You’ll want to start by outlining the cornerstone events or seasonal themes that you can anticipate ahead of time, which you can plan bigger-lift content around (things like whitepapers with industry research or larger newsletter campaigns). To avoid missing the trend, prioritize quick content production for time-sensitive topics.
E-books and whitepapers: From top-of-the-funnel e-books to deeper-dive whitepapers or research reports, long-form written content highlights key target topics. Podcast and audio recordings: Audio content can add color to how the team operates and thinks about certain topics.
Having an editorial content strategy is key for the growth of your blog, website or brand this year. What is an Editorial Content Strategy? Having the research to back up an editorial content strategy is a solid way to move forward. Why Do I Need an Editorial Content Strategy? This takes strategy. No pressure.
Contently can help you build an effective multi-channel framework, placing strategy, creation, review, SEO analysis, editorial calendar, and measurement under one roof. When you deploy a platform showcasing editorial steps within the calendar view, it encourages free information flow throughout the organization.
This technique involves deconstructing your long-form content – like blog posts, whitepapers, and e-books – into smaller, modular assets. Take complicated technical content – like whitepapers or installation manuals – and turn them into brief video tutorials that guide users through each step. Repackaging.
Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company. LukeKintigh Click To Tweet.
No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Turn Your Strategy Into a Stellar Editorial Content Plan.
Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. And so you get a thousand percent increase in white-paper downloads. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Stay plugged in to audience needs. People want to engage in content.
Build a Web Content Strategy Your editorial calendar will serve as the cornerstone of your content marketing strategy. A detailed editorial calendar with topics mapped to your goals will guide each successful content writing campaign. You can offer an incentive such as a free whitepaper or ebook in exchange for this input.
If you don’t, every time you push a lead over to Salesforce, you’re going to have to send an email saying, ‘Hey Greg, this person downloaded our whitepaper and then went to these three pages.’ These could be things like downloading a whitepaper, reading an e-book, or visiting three key pages.
We focus on grade 10 for e-books and grade 12 for whitepapers and books. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Your personas or audience description will help you pick the right grade level for your content.
At BKA, we prefer using an editorial calendar alongside our content map to avoid confusion. For B2B customers, detailed product pages, whitepapers and landing pages may be ideal, and virtually all audiences respond well to video content.
What was missing was the brand’s story, which wasn’t always conveyed with a whitepaper or research report. The internally developed magazine is an editorial blend of content from internal communications, public relations, and service lines such as the Project and Development Services (PDS) team.
The idea for a thought leadership piece must work on your owned media platform, as a syndicated whitepaper, a webinar, a native piece on an industry journal, and as a series of social media-fueled infographics. And thus, we expand our mission, our editorial coverage, our teaching, and our learning as well.
If your business is committed to content, you’re probably sitting on a pile of e-books, whitepapers, and maybe even videos. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. And chances are, you’re struggling to get people to download them.
I’m on several editors’ email lists where they blast out editorial calendars, but others message me directly to ask about my availability. On the other hand, if you have a directory of standout articles, infographics, whitepapers , and case studies to choose from, they’ll have an easier time seeing things your way.
But the very skills that make generative AI a mediocre content creator make it an excellent editorial assistant. And contrary to some of the more dystopian headlines out there, AI does not (yet) have original thoughts. It can also help out with tasks like identifying internal linking opportunities.
In addition to the case study video, you create native social content, an infographic, a whitepaper, and a microsite to tell the story as extensively as you like. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. What do you do? The answer is a campaign. persuasive) punch.
Lead magnet tools like whitepapers and eBooks will consistently provide leads for your sales team, and convincing CTAs will continue to land sales well into the future. Once you’ve assembled your team, you’ll need to create an editorial calendar containing all your content ideas and publishing deadlines.
Plan out blog posts with a scheduling tool such as WordPress Editorial Calendar. Learn about lucrative types of writing such as whitepapers and special reports. Write blog posts in batches. Massive time-saver, whether it’s for your own blog or a client’s. Treat your blog as a writing sample.
Especially if the only assignments you ask for are 1,500-word feature articles or $3,000 whitepapers. Business clients know you have an editorial process you’ve successfully got through here. There are many types of paid writing, and different kinds of clients too. Writing for newspapers conveys instant credibility.
Having hard facts and figures on how your content is performing can help you determine your editorial calendar, shape your approach to SEO, and see what’s resonating with your audience. Based on this information, you can determine where the whitespace is for upcoming content, helping ensure your editorial calendar stays unique.
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