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3 copywriting fundamentals Copywriting is the art and science of writing persuasive text that gets people to take action. Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online.
According to Campaign Monitor , agriculture, education, government, media, and real estate companies tend to have higher-than-average click-to-open rates. When choosing where to include your CTA, consider exactly what you’re asking of your email openers. Whatever your goal, make your CTA clear, concise, and persuasive.
Striking the right balance will help ensure your carefully drafted emails achieve their desired effect, resulting in higher engagement from your email subscriber base. Personalization is a powerful tool; by using subscriber data judiciously, you can craft emails that cater directly to the reader’s specific needs.
This means writing about: A company’s product or service Information about any deals going on Relating seasonal holidays to the business product Of course, some businesses may need educational content to attract new customers (this is the type of writing I do ). You can also do this for social media and emailcopy.
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