Neil Patel

JUNE 22, 2021

Build More Targeted Landing Pages. Each of those advanced guides has a separate landing page, optimized for the applicable keywords. This allowed them to create targeted landing pages and offer user-specific content that matched their place in the customer journey.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Neil Patel

MARCH 6, 2023

When you create unique landing pages with videos, you’ll likely increase conversion by up to 80% (based on the Renderforest survey). With a video on your landing page, you’ll have a 53% chance of showing up on page 1 of the SERPs. These results were more educational, with suggestions from medical sources.

Keywords 83

Keywords Landing Page Medical Brand Awareness 83

The Hoth

NOVEMBER 7, 2023

It seems like no matter what you do, you can’t improve your rankings for your most important keywords. These are competitor websites with impeccable link profiles, sky-high authority, and scores of loyal fans flocking to their web pages daily (think Amazon, Wikipedia, NY Times, etc.). What the Heck are Long-Tail Keywords?

Keywords 98

Keywords SEO Digital Marketing Landing Page 98

Neil Patel

AUGUST 25, 2020

Without this essential set of information, you’ll have a hard time making an educated decision. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

APRIL 5, 2021

higher CTRs for 15 to 40 characters title tags – I would recommend that you keep yours closer to the 40 character mark so you can include more keywords. 45% increase in CTR when the exact query is in URL – make sure your main keyword is in your URL. Titles that resembled education had 10.4% more clicks – think how-to titles.

Landing Page 145

Landing Page Storytelling SEO Keywords 145

Neil Patel

JUNE 23, 2021

Note: There’s a caveat to including the searched keyword in your copy that you’ll see in strategy 2. Spyfu is a great tool for discovering the most profitable keywords for the search engines and ads of your competitors. Here are the ads for the term ‘keyword research.’. Look at the example below. Be Succinct.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

FEBRUARY 10, 2021

A very basic sales funnel might look something like this : Funnels can help you do several things: Create awareness for your brand, product, or service Pique interest in what you have to offer Evoke a desire for purchase through education Help leads perform a desirable action Move leads through the funnel to the final purchase.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

Neil Patel

FEBRUARY 19, 2021

Paid ads take the guesswork out of keywords. With organic search, you’re making educated predictions on keywords that you think will do well for your brand, and then you’re building content against them. If conversions are your goal, aim for keywords with high buyer intent: This is especially true for Google Ads.

Social Media 145

Social Media Sales Media Retail 145

Neil Patel

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. Once you’re able to answer that question and tie it to a high-converting landing page, you’ll consistently generate leads. Educate them.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

Neil Patel

FEBRUARY 8, 2021

An example of this would be someone completing a form on your landing page and entering their phone number for you to call them. Whether it’s your landing page, PPC, or social media, you’ll want to track the success of your efforts. PPC/Landing Page Performance. You’re making an outbound call in this case.

Landing Page 120

Landing Page Social Media Keywords Sales 120

Neil Patel

AUGUST 10, 2021

It’s about educating the public as a whole, and your client demographic in particular, about what you can do and why you’re better than other firms. A larger firm can find out what a client needs and then shuttle them to that department, but a smaller firm may spend more time educating and waiting for specific legal issues to arise.

Search Engine Optimization 139

Search Engine Optimization Marketing Education Digital Marketing 139

BKA Content

AUGUST 9, 2023

It should be more educational than a sales pitch and should be written in a professional tone. Educational Whitepapers An educational whitepaper is a guide to the topic you’re writing about. The primary goal is to educate, not to persuade the reader to buy something. What Are the Benefits of an SEO Whitepaper?

Utilities 98

Utilities SEO Search Engine Optimization Landing Page 98

BKA Content

MARCH 22, 2024

Market Digital Products Using a Virtual Storefront and Landing Page Just like physical products, you need a storefront for your digital products. Marketers tend to have a few goals for their landing pages — gaining high-quality leads (43.6%) or increasing sales (33.7%). Then, optimize your content for these keywords.

Landing Page 98

Landing Page Marketing Search Engine Optimization Social Media 98

Neil Patel

AUGUST 6, 2021

Where necessary, create a tutorial to educate your customers on how best to use your product. Thoroughly research your keywords and negative keywords ( Ubersuggest is an excellent tool for this). Optimize your landing pages for better conversions. Your landing page is an essential part of your sales funnel.

Landing Page 142

Landing Page Social Media Sales SEO 142

BKA Content

APRIL 24, 2024

The average conversion rate for most landing pages is only about 2.5%. Educated guesses: If you run a small business, you may not have the time or money for much audience research, but you can make reasonable assumptions about the kind of person who is likely to need the solutions you offer.

Landing Page 94

Landing Page Content Social Media Keywords 94

Neil Patel

OCTOBER 12, 2021

This search functionality lets marketers see which keywords align with your brand’s message while simultaneously investigating how competitors use social media. From identifying how frequently your site is crawled to relaying information about a page that’s currently down, you can learn a lot from caches. Bold keywords.

Landing Page 144

Landing Page Search Engine Optimization Social Media Engineering 144

Neil Patel

SEPTEMBER 9, 2020

It might make them laugh, educate them, amaze them, shock them, or annoy them (or even a combination of these). One good way to do this is to create a video that’s educational. There are two main ways to increase conversions with video – by embedding a video on a landing page and by making use of rich snippets.

SEO 142

SEO Landing Page Retail Brand Awareness 142

Neil Patel

JANUARY 28, 2021

Like YouTube, all types of companies can use the platform to grow their businesses, including small businesses, e-commerce, social media marketers, educators, fitness professionals, and creative professionals. The channel page essentially serves as a landing page for your brand where you can share videos, a description, and essential links.

Marketing 129

Marketing Landing Page Social Media Manufacturing 129

Article Writing

NOVEMBER 4, 2022

In the past, efficient search engine optimization was all about keywords and links and using them to draw traffic to your content. However, people do tend to keep their searches shorter and simpler, something that should be taken into account when planning keywords and SEO. Long-Tail Keywords. Keyword Research.

Landing Page 97

Landing Page Keywords SEO Digital Marketing 97

Credible Content

SEPTEMBER 22, 2022

Strategically using keywords and search terms within the content so that they are an integral part of your narrative. Content writing is mostly for blogs and other pieces of content that is meant to inform and educate. It also depends on how well you can use your keywords and how competitive those keywords are.

Copywriter 130

Copywriter Copywriting Search Engine Optimization SEO 130

Contently

DECEMBER 13, 2022

Metrics to consider include: For engagement: Web: Landing page bounce rate, exit rate, time on page, pages visited per session, hyperlink clicks, repeat visitors. For example, you can direct readers from a blog post to a long-form piece of content (like an eBook), a product landing page, or a submission form (e.g.,

Storytelling 119

Storytelling Engagement Landing Page Long Form Content 119

Freelance Magic

OCTOBER 19, 2022

For example, let’s say you write landing pages for e-learning platforms. Even if your niche is just to write landing pages, you’ll still close more clients than you would by branding yourself as a “freelance writer”. Education is no longer confined to the four walls of a school. Run a 30-day Experiment.

Freelance 130

Freelance Finance Landing Page Projects 130

Neil Patel

FEBRUARY 3, 2021

To continue the car insurance example, I wouldn’t use messaging and imagery aimed at young drivers in a social campaign targeted at older audiences and I wouldn’t bid on keywords like “car insurance for young drivers” if my target market was older motorists. An ad campaign is only as strong as its audience targeting. But there’s a problem.

Insurance 142

Insurance Marketing Landing Page Food 142

Freelance Writing Jobs

JANUARY 22, 2023

Landing Pages A landing page is created for a specific marketing campaign. Users will reach a landing page after clicking an email link or via Google, YouTube, or a social media platform. People go to blogs for education and answers, not for a sales pitch.

Writing Style 94

Writing Style Script Landing Page Writing 94

The Hoth

FEBRUARY 15, 2023

Well, visitors at the top-of-the-funnel (TOFU) likely don’t even know what SEO is yet, which means you’ll need to create educational content defining SEO and outlining its best practices. For instance, the prospects comparing your SEO product to others won’t want to waste their time reading your educational blogs covering the SEO basics.

Marketing 102

Marketing Education Brand Awareness Keywords 102

Neil Patel

DECEMBER 4, 2020

Your website may be filled with hundreds of landing pages jam-packed with products, ebooks, blog posts, and videos. This type aims to educate visitors about a specific campaign, event, or cause. At this point, you probably have a few name ideas—or at least keywords in mind—for your microsite.

Social Media 141

Social Media Collaboration Architecture Creativity 141

Shorthand Content Marketing

OCTOBER 7, 2022

A content writer usually writes to educate, inform, and entertain. Content writing is used to attract potential customers and educate them about the products and services of a brand. SEO writing means that you must incorporate specific keywords and semantic language into your website content. .

Copywriter 97

Copywriter Copywriting Writing Content 97

The Hoth

JANUARY 25, 2024

Whether users want to research products, answer a question, find a local business, or educate themselves on a new topic – search engines like Google and Bing are their first stop, even in the age of AI. Paid ads appear at the very top of the SERPs, and different businesses bid on ad placements for specific keywords related to their industry.

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

BKA Content

NOVEMBER 13, 2022

Because ebooks are educational rather than promotional or sales-focused, they increase your company’s credibility. Keyword research should also inform your ebook topic selection. If you’re new to keyword research, get started with an intuitive tool like Ahrefs Keyboard Explorer. Landing Page Essentials.

Landing Page 98

Landing Page Proofreader Recruitment Lead Generation 98

Neil Patel

AUGUST 25, 2021

Of course, thousands of people may be targeting the same keyword ( conversion rate optimization ), but your goal is to write a headline that no one else has. Let’s assume that your target keyword is “ small business plan.” The purpose is not to appear clever or educated. 2) Be Ultra-Specific With Your Headlines.

Writing 145

Writing Copy Content Marketing Landing Page 145

Elna Cain

MARCH 17, 2024

This means writing about: A company’s product or service Information about any deals going on Relating seasonal holidays to the business product Of course, some businesses may need educational content to attract new customers (this is the type of writing I do ). no website). ” Such good questions! What I would use is Canva!

Freelance 188

Freelance Social Media Email Copy Copy 188

Backlinko

JUNE 4, 2024

Add User-Generated Videos to Your Product Pages Use video content to show off your products and educate customers. The beauty brand added shoppable content carousels to its landing and product pages. You then optimize your product and category/collection pages for these search terms. Take goPure, for example.

Sales 108

Sales Marketing Search Engine Optimization Social Media 108

Neil Patel

JUNE 16, 2020

Then add in the keywords you currently rank for or want to go after. Are you including the right keywords – a simple way to get more traffic is to integrate other popular related keywords within your article. This shows you how often that keyword is searched. ” It’s as simple as adding in your URL.

SEO 145

SEO Keywords Projects Writer 145

Neil Patel

MARCH 8, 2021

There’s no need to manage bids, maintain keyword lists, and customize ad titles. They can be placed in an article or page content to provide additional avenues for brands to communicate with visitors. Smart Search results showcase a preview of your landing page. To get started, select your ad group and keyword bids.

Ads 116

Ads Advertising Keywords Text 116

Contently

DECEMBER 16, 2022

If your landing page effectively communicates the value proposition, like this example from Teamwork , you’ll encourage the prospect to fill out the form. Their content is clean, helpful, and educational. These leads are further qualified to continue on the buyer’s journey with your sales team.

Content Marketing 114

Content Marketing Marketing Content Banking 114

ContentWriters

DECEMBER 13, 2023

Examples of marketing pieces a copywriter would produce: Digital and Social Media Ads Website Product Pages Landing Pages Emails A good copywriter will provide the punchy copy that grabs the attention of prospects, eliciting an immediate and emotionally driven response. In general, copy moves people down the sales funnel.

Copywriter 111

Copywriter Copywriting Writer Writing 111

Content Marketing Institute

DECEMBER 3, 2018

Target comparison keywords. Create comparison landing pages to drive leads and sales from comparison shoppers. To generate leads, create comparison landing pages, says @jdquey. To generate leads, create comparison landing pages, says @jdquey. Make the comparison easy. Click To Tweet.

Content Marketing 111

Content Marketing Marketing Lead Generation Content 111