This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
In marketing specifically, technical writing guides audiences through the buyer’s journey, offering educational resources that simplify decision-making. Unlike creative writing, which may allow room for interpretation, technical content leaves no space for confusion. Engineering-related content. Employee handbooks.
Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. I educated y’all about freelance writing, and doing that helped you decide if my digital products are for you.
If you aim to educate your readers, choose keywords with “Informational” intent. These are the ideal topics to incorporate into your SEO strategy. So, including long-tail keywords in your articles could be beneficial. Instead of a generic title like “Best SEO Techniques,” try using a numbered title. Longer phrases get 1.76
Do you want to take your SEO to new heights in 2025? If the answer is yes, its time to start using SEO strategies with digital PR (public relations). In this digital PR guide for beginners, well teach you everything you need to know about the practice, including how you can use it to revolutionize your SEO so dont go anywhere!
Are you tired of hearing that no one reads long-formcontent anymore? Long gone are the days when readers had short attention spans. In fact, engaging long-formcontent is making a powerful comeback in the digital world. Well, we’re here to challenge that misconception!
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Repurpose when the content is evergreen. Long-formcontent to blog post.
Big names can outperform small companies when it comes to SEO, and they typically offer a wider selection of items that can satisfy the consumer. Instead of creating a range of content, focus on a single topic that satisfies every component of the buyer’s journey and build out a content map from there. Create Long-FormContent.
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent.
For me, it has dramatically changed how I write content and how much I can write every day. Generative AI Will Increase Our Writing Process For the 8+ years of freelance writing, I’ve had a pretty solid writing process for my long-formSEOcontent. Doing this takes years but is worth it in the long run.
Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Promote Your Content How To Grow My Business without Sales Calls: Now You Know Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) Create Comprehensive Guides 2.
Due to advanced technology in the current world, it has become crucial to come up with a content writing services known as SEO copywriting. In what ways can you make your content search engine friendly while avoiding a stilted or unnatural-sounding conversation? What Is SEO Copywriting?
Because people engage more with sites with great content, they spend more time on the website, which improves your SEO. Further, people who love your content are more likely to share with others and convert customers. What Makes Good Content? Good content is consistent, as well. Is short or longcontent better?
Content Writing Content is writing that delivers value in the form of relevant information about a company’s offerings and industry. The purpose of content can be to educate, entertain, or invite conversation with the reader. With content, the intent is to engage the reader and attract leads from search engines.
Optimize Your Thought Leadership Content for SEO Write Thought Leadership Content to Boost Your Business What Is Thought Leadership Content? Thought leadership content is a type of long-formcontent that provides more than just valuable information to an audience. Most of it is also long-form.
For example, there is a high demand for writers who understand search engine optimization ( SEO writing ). Long-formcontent writing has a conversational and accessible writing style. You’ll also want to learn basic SEO tactics to compete. Aim for niches with a low supply of writers, but high client demand.
A white paper is an in-depth, well-researched piece of long-formcontent on a specific topic. White papers can be an effective piece of content if your services address complex challenges or cutting-edge topics. Step 3: Execute Your Content Strategy. White Papers.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
This is particularly useful if you receive content requests from across your organization and need to decide which to pursue. Contently can help you build an effective multi-channel framework, placing strategy, creation, review, SEO analysis, editorial calendar, and measurement under one roof.
These days, audiences seek more than static content passively consumed on the screen. They want a range of consumables, from captivating infographics to snackable videos and engaging long-formcontent like podcasts and pillar blog posts.
Storytelling After years of just telling people what to do it has become apparent to me that education and soulless content as I knew it was not enough to change minds. So we are going to see a lot more live video and imagesthat taps into this growing need for authentic content. #4. Graphic source: Gartner #1.
Product Content Strategist Job Guide: Table of Contents What Is a Product Content Strategist? Major Responsibilities of a Product Content Strategist How to Become an In-Demand Product Content Strategist What Education and Training Does a Product Content Strategist Need? Content at Scale.
Here are several key areas I like to measure, and what to do with the information you glean from a content audit. HANDPICKED RELATED CONTENT: How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy. On the flip side, you may be able to build derivative assets from high-performing, long-formcontent.
The content you publish essentially provides a service to your potential customers. It should help them, educate them, inform them, or give them value in some fashion. For example, by reading your content, your prospect might learn something they never knew before. That’s a great reason to do SEO.) of the clicks.
For example, you should find out details like: The age range of your target audience Their income and education levels Where they are physically located This information can help you pinpoint the most effective distribution channels to use. Do they prefer short-form or long-formcontent?
That’s not to mention Google’s AI-powered Search Generative Experience (SGE), which has been setting the SEO world on fire since its reveal in May of last year. Since Google trusts these websites for medical information, they’ve become Google’s go-to for medical queries, even if the sites haven’t created optimized content for every keyword.
It was my self-built career, the foundations of my 100-person empire , and eventually – I’d written so much content (over 1,000 blogs, emails, and 8 books), it was my life. So why would someone like me suddenly take a role working at a leading SEO AI writer? The SEOcontent itself. And – something crazy happened.
With all this effort to make content shorter and “easier” for consumers to read, a lot of marketers and companies don’t realize they’re devaluing their content. According to Neil Patel, long-formcontent is valuable for various reasons: results in higher in Google search rankings. positions you as an authority.
E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. It’s a long list, but I promise to keep it simple. Additionally, there are a lot of direct e-commerce SEO strategies you can leverage.
As a bonus, websites and blogs that publish e-books tend to see a significant increase in their SEO rankings. Provide Premium Content at a Price When you hire a marketing content writer to produce high-value long-formcontent, consider offering these labor-intensive items on a membership basis.
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. ← 6 Different Types of SEO Writing Companies. Content Marketing. Company Culture.
Outbound Marketing Inbound content marketing involves creating high-quality content and experiences that provide value to your target audience. This type of marketing can be used to educate readers about topics related to your business or industry as well as answer common questions they may have.
Educating Potential Customers SaaS products often come with a learning curve, and that can be a pain point for potential customers. Make adoption easy with educationalcontent, like how-to guides, tutorials, and webinars. They help establish authority and keep readers engaged longer, which can positively impact SEO.
“I aim to educate my readers about [concept/issue]. Finally, use these refined topics to create outlines for blog posts or other long-formcontent marketing material like white papers or ebooks. Never rush to publish an AI-generated piece of content without first editing and refining it. What about ChatGPT?
SEO blogging brings in 1,000% more traffic than social media. Leads coming in as a result of search engine optimization (SEO) have a close rate of nearly 15%. Google tells us outright in their SEO starter guide that creating good content will likely influence your website more than any other factor.
Specify experience in content writing: A strong background in content writing is essential for any AIO writer role. Emphasize the importance of excellent grammar, storytelling abilities, and SEO optimization skills as part of their daily tasks. Want even deeper education on finding and training AIO writers for your business?
The Top 10 SaaS Content Marketing Agencies The agencies below are some of the best companies to outsource your content to. BKA Content We’re a data-driven agency at BKA with robust SEO know-how. As such, it specifically goes after SaaS companies with large budgets to provide high-quality long-formcontent.
However, ordinary people don't have the first clue of how SEO works. How to Create Your Own Pillar Content. Pillar content is an excellent SEO strategy for ranking in the SERPs, but it also seems like a ton of work. The more words you need to describe it, the narrower it is and the less suited to pillar content.
Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. Short-form B2B content often drives readers to explore those long-form pieces, moving them along the sales funnel. What makes a good B2B writer?
Helps Build Brand Awareness and Loyalty By consistently publishing helpful content , brands can organically reach and engage more potential customers. Improves SEO and Discoverability Search engines like Google want to deliver the most authoritative, in-depth content to searchers. Is cost-effective compared to paid ads alone.
Identifying Content Goals Tied to Business Impact Content goals are the overarching objectives that drive your content strategy. When establishing content goals, it’s important to consider the business impact you’re looking to make. B2B content takes significant time and expertise to produce.
It’s important to note that while the terms ‘copywriting’ and ‘content writing’ are often used interchangeably, they’re not the same thing. Content writing is typically more informational and educational, creating long-formcontent like blog posts or articles designed to inform or entertain the reader.
Ahrefs Blog Ahrefs is one of the leading SEO tools to help blogs rank higher and get more traffic. SEO often seems like magic to newcomers, but fortunately, the Ahrefs Blog is here to demystify how it works. link] covers many topics regarding their tool as well as best SEO practices. Be generous with your expertise.
While blogging and SEO have always been valuable tools in the online marketing arsenal, the paradigm is shifting, and quality content is now more important than ever. On the one hand, Google’s search engine has evolved to put less emphasis on keywords and more of it on other aspects of a post’s content and quality.
How do these blog owners manage to find writers who craft engaging, quality content that boosts their SEO? You don’t need to spend all your time researching topics, finding the words, and writing SEO-rich articles. Here are the benefits of SEO: Better User Experience. SEO builds brand credibility.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content