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Idea #2: Base Your Marketing Writing on the “SEO of Tomorrow”, Not Today. How effective would your marketingcopy be in terms of ranking (exposure/traffic) if it was written according to the SEO status quo of five, or even one year ago? What was considered premier webcontent a year ago is outdated and nearly irrelevant now.
ContentMarketingContentmarketingeducates, informs, and entertains without appearing overtly ‘sales-y.’ Good content writing builds trust and makes people more receptive to listening to your offer by providing valuable and relevant information. SEO Copywriting SEO copy is a subset of contentmarketing.
However, depending on the kind of writing you want to do, you’ll need to look into the different levels of education that are relevant for you. In addition, an MFA holder will have the relevant credentials to teach courses at a higher education level. It can be on any topic that strikes their interest. Find a niche.
A content writer usually writes to educate, inform, and entertain. Content writing is used to attract potential customers and educate them about the products and services of a brand. Persuasive writing is at the core of all good marketingcopy. You can think of them as two different sides of the same coin.
It might include a blog post (like the one you’re reading now), video or podcast scripts , social media posts , ebooks , white papers , press releases, web pages, and the like. A freelance content writer creates webcontent that educates the reader and helps them fall in love with your company or brand.
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