Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

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Education Brand Banking Retail 111

Copywriter Collective

JANUARY 10, 2025

It’s an opportunity for these companies to move away from hollow jargon and instead craft narratives that resonate, educate, and inspire. Visual Storytelling Video content creation seems to be on the up-and-up. Its not just the tech industry that is suffering from writers block.

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Copywriting Copywriter Script Copy 105

ContentWriters

NOVEMBER 21, 2024

From understanding industry standard formats to mastering the art of persuasive storytelling, we’ll cover what you need to know. This blog outlines how to write a marketing script that captures attention and delivers results, regardless of your platform or budget. Identify their pain points.

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Script Writing Marketing Persuasion 105

Backlinko

OCTOBER 21, 2024

“We create content that educates customers so they feel empowered to have more informed conversations with pros. Nisha applies information gain through: Extensive research Rigorous testing Visual storytelling Time investment Let’s review her approach. Visual Storytelling Nisha’s visual content is a feast for the eyes.

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Backlinko

NOVEMBER 29, 2024

If you aim to educate your readers, choose keywords with “Informational” intent. Weave storytelling: It helps illustrate your points and make your content more memorable Add bucket brigades: Keeps readers interested. Sort by Search Volume: Target high-volume keywords. Use short paragraphs: Readers skim online, so make it easy for them.

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Writing Keywords Script SEO 104

iWriter

DECEMBER 4, 2024

A content writer who understands the audience can also use storytelling techniques to make the material more relatable. Content that educates, entertains, or solves problems makes customers return for more. Offering value through tips, resources, or educational content keeps customers coming back for more.

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Content Content Writer Education Storytelling 52

CoSchedule

JANUARY 27, 2023

Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). A few points you can replicate from this campaign example: use emotional storytelling, keep your message short but make it as impactful as possible, and never be tone-deaf.

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Social Media Media Marketing Storytelling 126

Contently

FEBRUARY 8, 2024

Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand. Before we dive into ways you can use visual content and how Contently can help elevate your visual storytelling, let’s begin by exploring the fundamentals.

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Storytelling Audience Concept Social Media 52

iWriter

NOVEMBER 25, 2024

Content that educates or entertains can engage readers more effectively. Engaging in storytelling or helpful tips can create a stronger connection with your audience. Providing valuable information is crucial for building trust with your audience. A balance of promotional and informative content is key to maintaining interest.

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Engagement Writing Social Media Content 52

The Write Life

JUNE 5, 2023

You might have heard how important storytelling is when it comes to content and writing in general. No matter what type of writing you are doing, learning how to use storytelling to your advantage can help your work stand out and draw in readers. Table of Contents What Is Storytelling? Why Is Storytelling Important?

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Storytelling Writing Entertainment Utilities 59

Neil Patel

OCTOBER 5, 2021

With content marketing, you can: educate your audience connect with your audience build trust sell your products. They are qualities that will help your content marketer uncover different angles, content gaps , and storytelling ideas that will make your content stand out. Great Content Marketers Understand Storytelling.

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Content Marketing Marketing Storytelling Content 129

The Hoth

FEBRUARY 18, 2025

Content creation: Data-driven storytelling, press releases, and infographics Content marketing is one of the most effective ways to build brand awareness, generate traffic, and improve SEO so it should come as no surprise that digital PR leverages its power. Data-driven storytelling. Visual content like infographics and videos.

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SEO Storytelling Social Media Education 59

Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. Monthly SEO reports are a vital part of any SEO strategy because they provide an outlet to educate customers, show ROI, and guide the conversion for upsells. SEO reporting has always been an important part of my deliverables. Organic impressions, clicks, and CTR.

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Storytelling SEO Agency Education 58

Animalz

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

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Storytelling Content Marketing Marketing Content 57

Jane Friedman

JANUARY 12, 2024

Her efforts led to selling tens of thousands of copies of the book and helped her further cultivate loyal fans in her business community—which is her target audience because she offers consulting and educational services for business professionals. Storytelling is another important piece of the content pie.

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Content Storytelling Consulting Promotion 140

Agency Content Writer

JUNE 23, 2023

Marcos Isaias , Founder and CEO, Misaias Embrace Storytelling and Research To create website content that truly resonates with your target audience, my best tip is to conduct thorough audience research and embrace the power of storytelling. Research shows that storytelling can increase message retention by up to 65%.

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Storytelling Content Digital Marketing Keywords 130

Neil Patel

MAY 10, 2021

Use Visual Storytelling. Brands have used storytelling for decades. However, there’s now a greater emphasis on visual storytelling. When a brand uses visual storytelling effectively, these food ads can encourage an audience to become regular customers. However, what does visual storytelling mean?

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Food Ads Storytelling Social Media 101

Content Marketing Institute

FEBRUARY 23, 2018

Storytelling. As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth. As one of my mentors – the great storytelling coach Robert McKee – has written, “What happens is fact, not truth. storytelling Click To Tweet. It’s the first line of her About Us page.

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Storytelling Manufacturing Government Content Creation 111

Neil Patel

AUGUST 4, 2021

If you’ve been creating educational content on your blog, your best bet would be to start with educational video content and see if that resonates with your audience in the same way. Educational Videos. Educational videos are all about adding value to your audience. Overall, balance storytelling and metrics.

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Marketing Social Media Brand Awareness Education 145

Credible Content

MAY 30, 2023

Storytelling: Crafting compelling narratives and using storytelling techniques to engage readers and create an emotional connection. This enables you to provide valuable content that educates and informs your readers. Aim for a readability level that matches your target audience’s preferences and education level.

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Melanie Saxton

MARCH 7, 2023

It’s fun, recreational, and educational. This type of blogging harnesses the power of the internet and requires technical know-how in addition to storytelling skillsets and marketing abilities. However, business blogging is a different animal altogether.

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Search Engine Optimization Blog Blogging Storytelling 130

Content Marketing Institute

DECEMBER 11, 2018

In 85+ Predictions on Content Marketing in 2019 , you’ll see thoughts from experts on the role new technologies like AI and voice response will play in our content strategies; how our usage of techniques like email, video, and social media might shift; which storytelling formats and platforms will drive our audience’s conversations; and lots more.

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Content Marketing Marketing Storytelling Content 111

Grammarly

OCTOBER 4, 2023

Fiction is a literary genre that encompasses imaginative storytelling. These insights, experiences, or explanations are grounded in reality and are used to educate, persuade, or document true events and occurrences. Fiction involves storytelling and imagination, featuring invented worlds and characters. What is fiction?

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Prose Storytelling Creativity Education 105

Grammarly

DECEMBER 30, 2024

Youll also discover tips for identifying and avoiding anachronisms in your work and their role in education and cultural discussions. Importance of understanding anachronisms Understanding anachronisms allows you to quickly identify them when you come across them in literary devices and other modes of storytelling.

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Storytelling Education Consulting Writer 98

Jane Friedman

JANUARY 11, 2024

Whether you’re running for a political office, growing a nonprofit, sharing your experience or book with others, educating others on how to successfully do something, or being the light at the end of someone’s tunnel, you’re going to succeed by doing podcast interviews. I have the same answer for them as I have for you. This isn’t about you.

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Media Social Media Education Utilities 140

Neil Patel

SEPTEMBER 1, 2021

There’s also a “storyteller” package for $11.99 Storyteller has all the above features, plus: additional recordings and interviewing capacity 10 hours of transcription every month high-quality downloads and revoicing unlimited magic audio processing. Rephrase.ai To understand how the video creator works, they offer a handy tutorial.

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Media Storytelling Text Proofreader 145

Content Writing

DECEMBER 20, 2022

Copywriting is not about storytelling or presenting descriptions in any form. As mentioned, content writing is all about storytelling, so it requires detailed writing. A longer length will be required to educate or entertain the writers. Case Studies. Social Media Posts. Evergreen articles. News articles . Copywriting.

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Copywriting Copywriter Electronics Writing 94

Neil Patel

FEBRUARY 3, 2023

Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. With the way everyone’s been talking about these tools on LinkedIn, I’m sure they’ll be beneficial to everyone’s content production process with storytelling, scriptwriting, copywriting, and more.

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Brand Awareness Keywords Storytelling SEO 144

Jane Friedman

MARCH 22, 2023

In the land of storytelling, truth is far more malleable than you might realize—especially when writing early drafts. Yet we can make some educated guesses as to who they’re referring to, which means changing names isn’t a fool-proof shield you can rely on.

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Writing Medical Storytelling Entertainment 140

Credible Content

JUNE 18, 2023

15 common conversion copywriting mistakes to avoid Unlike traditional copywriting, which may focus more on brand messaging and storytelling, conversion copywriting prioritizes driving measurable results and conversions. Don’t overlook the power of storytelling to engage your audience emotionally and make your copy more relatable.

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Copywriting Copywriter Proofreader Persuasion 130

Credible Content

MAY 29, 2023

By employing persuasive techniques, such as storytelling, emotional appeals, and strong calls-to-action, you can encourage readers to take the desired action, whether it’s making a purchase, subscribing to a newsletter, or sharing your content. This storytelling approach creates a powerful connection with your audience.

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Persuasion Communication Copywriting Copywriter 130

Neil Patel

APRIL 5, 2021

Titles that resembled education had 10.4% You would want to update year every year to make sure you don’t have an old date in your title tag or it can hurt your clicks. Evoking curiosity increased CTR by 5.9% – my favorite example of this is, “The 7 Benefits of Green Tea (#6 Will Shock You)”. more clicks – think how-to titles.

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Landing Page Storytelling SEO Keywords 145

Smart Blogger

DECEMBER 11, 2023

A novel writer focuses on crafting engaging narratives and well-developed characters, while other book authors might concentrate on research, educational content, or factual accuracy. Educational Purposes : In academic settings, distinguishing between novels and other books can be vital for curriculum design.

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Storytelling Transportation Education Publisher 87

Credible Content

JUNE 23, 2023

Although it may inform and educate, that is not the primary purpose. The primary purpose of a business website is to educate and inform. Engaging Storytelling Direct response copywriting incorporates storytelling techniques to engage and captivate your audience. It has a sense of urgency.

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Copywriting Copywriter Promotion Persuasion 130

Content Marketing Institute

MAY 22, 2018

Look at how enterprising brands found a smart approach to storytelling – no matter the technique: Social media posts: The Virginia Aquarium’s #CuteAnimalTweetOff. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Want proof? pic.twitter.com/D9zDWXxuDb.

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Content Marketing Marketing Content Storytelling 111

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. He’s a distinguished educator who has devoted his career to sharing the power of story in Hollywood, corporate board rooms, and conferences/workshops.

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Jane Friedman

JUNE 14, 2024

In a previous career, I worked as an inner-city special education teacher. Odd, confusing, and unexpected behaviors are a staple of real life, but in storytelling, the chain of events must make sense and move your story forward. Photo by Mathieu Stern on Unsplash Today’s post is by writer and editor Lisa Cooper Ellison.

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