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Call-to-Action 101: Why they’re important and how to use them

ProBlogger

While it’s easy to point out the importance this carries over your marketing efforts, it’s best explained through an example. Consider the following marketing copy for an email: Scenario. The CTR from the latter email should yield higher. Call to action: Example A. Split testing your call to action.

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7 Email Marketing Best Practices in 2025

Express Writers

With that in mind, how do you ensure that your emails stand out from the rest and that your message gets across? Email marketing involves sending promotional messages to recipients to educate, inform, or convince them to take a specific action. Below, we discuss why email marketing is still relevant in 2025.