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8 Copywriting Techniques to Boost Email Conversions

Content Marketing Institute

There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. What seemed like a rock-star line of copy could become the campaign’s kiss of death. Length is an irrelevant consideration when you’re creating a stellar email. Make it about the recipient.

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10 Best AI Copywriting Tools in 2023: ChatGPT, Jasper, & More

Smart Blogger

From engaging blog posts and product descriptions to catchy marketing copy, it’s has got you covered. It is designed to cater to various content needs, making it a valuable tool for writers, marketers, and entrepreneurs. If you want to dive further into this AI tool, check our in-depth review. Wordtune Price: Free, $24.99/month

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Call-to-Action 101: Why they’re important and how to use them

ProBlogger

While it’s easy to point out the importance this carries over your marketing efforts, it’s best explained through an example. Consider the following marketing copy for an email: Scenario. The CTR from the latter email should yield higher. That type of marketing belongs next to the blinking text from the late 90s.

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7 Email Marketing Best Practices in 2025

Express Writers

You must understand their pain points, interests, and needs to create email copy that resonates and connects with them. Knowing your target audience will help segment them based on their demographics, email engagement, geography, and past purchases. Are you looking to transform your email marketing campaigns in 2025?