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3 copywriting fundamentals Copywriting is the art and science of writing persuasive text that gets people to take action. Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online.
Break up your copy in short chunks and ensure your sections flow logically. Here’s an example from Target, with their special offer shown right at the top, simple, clear copy showing items they want to promote, and sections that break up the content. Whatever your goal, make your CTA clear, concise, and persuasive.
Promote new and existing products. Unlike the ephemerality of social media, email subscribers can become long-term customers, offering a steadier climb in customer acquisition by 40% over social platforms like Facebook and Twitter. Require email addresses for contest participation. Promote giveaways through targeted social ads.
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