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In 2020, online retail sales during the holiday period totaled $186 billion, and Cyber Monday was the biggest online shopping day in U.S. Since retailers know that consumers are much more likely to make purchases the later it gets in the season, CPCs become more expensive, too. That’s not to say your subject line and emailcopy aren’t.
In contrast, retail, food, and travel industries tend to have a lower-than-average CTOR. Use Clear and Engaging Copy. Good copy is essential when creating connections with customers. Generally, a good click-to-open rate is between 20-30 percent , depending on your industry and audience. 8 Ways to Improve CTOR.
Ultimately, work toward focusing your efforts in one industry, such as healthcare, technology, retail, or finance. You’ll be more valuable to potential clients when you don’t need to learn how to write convincing copy that sells. This is challenging when you’re a beginner because you must take any client who will come to you.
Write To Your Target Audience Once you’ve segmented your email list, tailor the emailcopy to each segment’s interests, preferences, and the specific CTA you’re making. Research shows that consumers are more likely to place an order when shown product recommendations based on their purchase history.
With the many issues conventional retail is having, there is a greater and greater opening for small-to-medium ecommerce businesses to get a foothold. However, you want to make sure you have a smart email marketing strategy and effective emailcopy to keep your materials out of the Trash Bin. Conclusion.
With the many issues conventional retail is having, there is a greater and greater opening for small-to-medium eCommerce businesses to get a foothold. However, you want to ensure you have an intelligent email marketing strategy and compelling emailcopy to keep your materials out of the Trash Bin. Conclusion.
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