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In this article, I’ll show you how to use the copywriter’s equivalent of the Force to consistently write copy that converts and I’ll also provide examples. Use these nine formulas anywhere you need to write effective copy: social media posts, salescopy , email marketing , blog posts , and more. Let’s dive in.
Last month I sent out an email that gave advice to a Nigerian copywriter. Specifically, it was all about how they can be more trusted, write salescopy that doesn’t get them deleted on sight due to stigma, & get clients & customers all in on them by focusing on what I described as a market-first vs marketing-first approach.
Dan rewrote Jay’s entire sales pitch on spec and sent it to him. Not only did Jay use the updated salescopy and pay Dan for his spec work, but the new copy tripled Jay’s conversions! But if you find a website with weak or unremarkable salescopy, you could try researching the subject and giving it a shot.
It can also showcase different types of writing you do as a copywriter, like emailcopy or salescopy. It’s a collection of writing samples demonstrating your knowledge of a particular subject or topic. So, how do you create an easy online writing portfolio? You can create samples on Medium or your blog.
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