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Information Gain: How Top Content Leaders Win at SEO

Backlinko

This concept is known as “information gain” in SEO. Information gain measures how unique and valuable your content is compared to existing content. This post aims to complement them by providing practical, real-world applications of information gain. It runs a test to see how users engage with this new information.

SEO 101
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What is a Content Author?

Agency Content Writer

A content author, also called a content writer , plays a crucial role in modern media by crafting meaningful, engaging, and purposeful text for various platforms. Whether blogs, articles, or social media content, their work informs, educates, and entertains audiences. What exactly is the role of a content author?

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Looking for a Content Writer: A Comprehensive Guide

Agency Content Writer

A skilled content writer can help companies rank well on search engines, engage customers, and drive conversions. Blog Writers : They create engaging, informative articles to attract website traffic. Social Media Posts : Essential for engaging with followers and building brand loyalty. Ready to find the perfect fit?

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Engage and Convert: SEO-Optimized Website Content

iWebContent

Engaging website content is the backbone of any successful online presence. By blending search engine optimization with compelling narratives, businesses can attract more visitors, keep them engaged, and convert them into loyal customers. Tailoring your content around these needs will make it more relevant and engaging.

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. What’s involved in their maturity process?

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Content Writing Myths Debunked: What Really Matters for Engagement in 2024 and Beyond

iWriter

As we end 2024 and move into 2025, it’s time to set the record straight and debunk some of the most persistent myths that have clouded our understanding of what truly drives engagement. Many assume that longer articles are inherently better and more informative. However, this is not always the case.

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Empathy Mapping is An Essential Tool for Futureproof Copywriting

Nick Ursborne

Apply Insights : Use the empathy map to inform your copy. Write with the mindset of sitting across from your reader, engaging in a genuine, respectful conversation. Does : Document actions like browsing habits or buying patterns. Feels : Capture emotions such as excitement, anxiety, or frustration.

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How ZoomInfo Solves Recruiting Pain Points

More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market. For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Register now and take the first step towards building a more engaged remote team! Don't miss this opportunity to transform your remote onboarding process and ensure your new hires feel welcomed and empowered from day one.